The Challenge


Create an inspirational logo for OpenIDEO

Challenge Brief

Our very first challenge was to design the website logo. We launched this challenge internally at IDEO to do two things: beta test our site – and get the crowd designing the logo for us. We asked the crowd: what logos, typefaces, graphics, or sketches inspire you? At the end of the challenge, the winning idea became the logo that you see now!
We got some great inspiration during the first phase. Then offline we synthesized all the inspiration into themes that were bubbling up from all the contributions, things like 'Network', 'Local vs Global', and' Dynamic'. Using those themes and the inspiration thus far, the community added their concepts. it was fascinating to see how the concepts built upon each other, and some interesting directions started to take shape. Twenty concepts were selected based on the feedback and applause that they had received. These twenty then had one week to finalize their concepts before evaluation. The evaluation phase allowed everyone to have their say on which concept should go forwards to become the OpenIDEO logo. Set criteria were used to make this judgement; things like fit with our community principles, and just how much they loved it. Martin Kay's idea made it through, and with a little bit of finesse, is what you see now as our new logo! The idea is a great one because every time you refresh the browser it changes to a new hand-drawn 'Open', made by different people's handwriting. If you want to have a go at making your own, just write the word Open and email it to us at Thanks & we hope you enjoy OpenIDEO! The community shared their thoughts and vision for the OpenIDEO logo.

Challenge Terms and Conditions.

Our Challenge Administrators

Check out how our global community is contributing - and the winning ideas!

Comment on the Brief

If you'd like to leave us your thoughts on this brief, tell us what you think. Be sure to also check out the challenge

Join the conversation and post a comment.

Fei Xin

April 16, 2014, 22:15PM
I also like this idea, the winner did a excellent work on that. The new logo stand for the spirit of the OpenIDEO. It was a really big challenge to design the new logo

Congmin Liang

February 26, 2014, 01:39AM
I like this idea, and I also agree that the winner did a very good job.

Edmund Ng

December 09, 2013, 20:24PM
The winner was definitely well deserved as the logo represents the cool aspects of OpenIDEO and it definitely adds a more human touch with a non type-faced font. Thumbs up for the excellent effort.

Edmund Ng

Lincoln Camargo

October 09, 2013, 16:25PM
I liked it!
The winner made a good job!

Michael Morris

November 10, 2012, 14:01PM
Did you recieve my ideas? Has anyone commented on them?
Michael Morris,

Franco Fodor

August 04, 2011, 05:22AM
;-)) Co-creation!!

Franz Iacono

February 03, 2011, 19:43PM
Great idea: it perfectly captures the community ethos. Kudos.

Takeshi Wakamatsu

December 10, 2010, 23:11PM
Nice LOGO.

Fabricio Dore

June 30, 2010, 00:46AM
In case you can't see my concept online, see it here:!

I had some upload issues :(

Fabricio Dore

June 30, 2010, 00:24AM
My concept is not showing up! :(


June 15, 2010, 01:27AM
The logo should reflect the spirit of open collaboration
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