The Challenge

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How can we raise kids' awareness of the benefits of fresh food so they can make better choices? read the brief

Idea

Family Centered Grocery Store

A series of family and children centered grocery stores that are designed specifically to engage children in the grocery shopping experience.

A cross between a grocery store and a children's museum!
Imagine a grocery store with a small door at the entrance just for kids, and grocery carts designed specifically for them and their height. All of the signage and marketing would be directed at kids and family.


In the produce section, fruits and veg could be organized by colour so kids can easily find what they are looking for, and can be encourage to eat a variety of colours of fruit and veg. Produce would be at a height accessible to children. Similar to some other ideas, their could be mascots or food characters.


There could be photographs and facts about where the food came from and how it is grown. Check out counters would also be at an accessible height.


Grocery carts could be divided into sections based on the food groups...with the size of the section/basket having a relationship to the Food Guide Portions. (Small basket for treats, large basket for fruits and vegetables etc.)


It can be a stressful experience for parents to take their children with them grocery shopping. These stores would be designed specifically to cater to families, and would have family friendly staff. There could be booths with food samples of different healthy options.


It would create a positive, fun food experience, that would engage children and families on a weekly basis when they do their grocery shopping. It would give children a sense of control over their food choices, and encourage healthy eating.


Instead of approaching individual food producers to direct their marketing at children, you change the marketing of grocery stores and the entire experience.
Age of kids. The solutions to changing kids’ eating behaviors will vary depending on their age. What works for a toddler won’t necessarily fly for a teenager, although we suspect some concepts might be appropriate for all ages—even adults! Which age bracket does your concept address (tick all relevant boxes)?
  1. Pre-school (Tots) 2-4
  2. Elementary (Kids) 5-10
  3. Middle school (Tweens) 11-13
  4. High school (Teens) 14 -18
  5. Young adults 18-21
Hurdles to success. Helping kids make smarter food choices comes with a variety of hurdles that have to be addressed in order for a design solution to be successful, which of these do you think that your Concept overcomes (tick all relevant boxes)?
  1. Fear of the Unknown
  2. Parental Beliefs and Lifestyle
  3. Expense and Convenience
  4. Peer Pressure
  5. Lack of Knowledge

Comments

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Dara Parker

April 25, 2011, 17:47PM
Unique contribution - I love the concept!

I just read this article on redesigning grocery stores: http://urbanland.uli.org/Articles/2011/Mar/NewbergGrocery Perhaps an indication that the market is interested in a new grocery experience!

Caylee Raber

September 14, 2010, 20:10PM
There could also be an area within the grocery store for scheduled cooking classes, or drop-in snack making sessions (kids could stop by a booth and learn to make a quick snack, that they could then eat...a more participatory type of sample booth). There could also be a community board in the grocery store where kids could post recipes or photos of meals they've made. Kids could submit their recipes and possibly get their photo and recipe posted up as the "chef of the month/week". Giving kids recognition and attention is a great way to encourage and motivate them. Create a community environment within the grocery store.

Julie Francis

September 11, 2010, 14:16PM
I think coupled with this idea it's good to think about how kids could get to the store independently, and how kids could be involved in the design of it. There is lots of information on this through studies on Children's Independent Mobility and also Child Friendly Cities. I think it's an excellent idea, but if it's all designed by adults and can only be accessed if an adult takes a child, it will lose some of its potential
 

Turil Cronburg

September 07, 2010, 19:03PM
I've always thought that having only healthy foods to choose from, and then letting kids pick whatever they wanted, would be the ideal way to feed kids. So this sounds like a great idea! Foods could also be prices by the piece/package to make it easier for kids (and adults) to know if they can afford something.
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