The Challenge


How can we raise kids' awareness of the benefits of fresh food so they can make better choices? read the brief


30% of You Don't Care So Why Should They?

If you're reading this in Alabama, there's a 30% chance that you are obese.
If the adults aren't taking action on their obesity, why should the kids care? If the parents don't know good from bad, how are they to teach their kids at the dinner table? This has to be a shift in the entire culture, not just these kids. Everyone KNOWS that fresh food is better, but why aren't they gravitating in that direction? In the last three years "the number of obese Americans has increased by 2.4 million". Gadgets, gizmos, weight loss programs, billion dollar industry, plenty of new clients and dropoutreturn clients, this is obviously a broken system. How do we get the parents involved? How do we stop a multi billion dollar industry preying on short term solutions? If we fix it for THIS generation, what's to prevent it from affecting the next-next generation?


Join the conversation and post a comment.

Alex Ward

August 24, 2010, 07:31AM

This article is just one reference but I have heard of this conclusion on numerous occasions; lower income families have higher rates of obesity. I think this is an important factor to consider, especially when coming up with solutions to this problem. Whatever solutions we suggest should be extremely cost effective otherwise people simply won't be able to try them out.

Eddie Pratt

August 20, 2010, 14:20PM
Yes, I agree with this too. Kids will pick up patterns and habits from parents. I know that I did - luckily they weren't such bad habits :-) We need to look at raising awareness with children and also with parents. Or even better, for children to raise awareness with their parents on the bad choices they're making! Also, if parents are larger, then this sets the expectation of what's 'normal'. This is such a tricky subject, but raising awareness of what is healthy and normal is so important - I'm all for embracing diversity, but we need to tackle the issue of an increasing waistline, especially if it's a parent's waistline influencing children's healthy upbringing.

Demian Repucci

August 16, 2010, 04:39AM
I completely agree - adults and parents need to take the lead in making healthy choices and leading healthier lives. If a parent is obese they are probably feeding their kids the same fattening stuff they are eating. And they are probably not encouraging their kids to stay physically active if they are not doing so themselves. It is obvious that kids look up to older role models for guidance in how to lead their lives. And a kid's parents are their first and most important role model. Adults, as well as kids, need to be targeted in the effort for us as a society to learn how to make healthier eating choices. Good point!
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