The Challenge

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How can we raise kids' awareness of the benefits of fresh food so they can make better choices? read the brief

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GROW YOUR OWN FOOD, AND ENJOY

Children will take care of their own plant at home as if it was a pet, watching it grow from the beginning until it finally gives an expecting surprise; fruits and vegetables will rise, all fresh and delicious.
Children will choose a seed of short growth, between fruits and vegetables they can find with their parents in the supermarket. They’ll plant it and take care of it, giving the correct amount of water and love it deserves. Once it starts to grow and the little plant can be seen, they’ll get excited watching it grow until it gives the fruits and vegetables they’ve been waiting for. When they try the things they´ve grown by their own, they'll understand the importance of fresh food.

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