The Challenge


How can we raise kids' awareness of the benefits of fresh food so they can make better choices? read the brief

Winning Concepts

We're pleased to announce the winning concepts! We have produced a book which outlines this challenge, the process and the 17 winning concepts as voted by the OpenIDEO community and Jamie. Download the book.

Thanks again for your participation – please do browse the Winning Concepts below and continue to comment / applaud...  We'll announce Jamie's new Food Revolution site here too which you can expect to incorporate much of this great work.

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