The Challenge

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How can we raise kids' awareness of the benefits of fresh food so they can make better choices? read the brief

Winning idea

After school 'Cooking is Fun' Club

Fun cookery after school club for infant and junior schools... As well as learning about healthy food as part of the curriculum.
Cooking, and knowing where food comes from, definitely has to be a significant part of the curriculum at infant and junior schools. Also, as well as having vegetable patches at every school playground, for each class, the kids have to also use the vegetables they grow in some way, to be able to link what they grow to many different ways they can eat them! As well as what all the kids are taught during the school day, my idea is to have cooking as part of the after school activities on offer - a fun weekly session where kids learn more interesting facts about food, learn what is healthy food, try out simple healthy recipes (hands-on), learn about ingredients, taste them, play food-related games/quizzes, and have fun! Existing school cooking facilities could be used. Recipes can be adapted/chosen for the different age groups. If kids grow up with this sort of basic knowledge, and have fun with it, they will be much better equipped to cook themselves a healthy lifestyle, as adults... and teach their children one day!
Food Knowledge - To what extent is this concept teaching people about food knowledge?
It's teaching people a great deal about food knowledge
Age of kids. The solutions to changing kids’ eating behaviors will vary depending on their age. What works for a toddler won’t necessarily fly for a teenager, although we suspect some concepts might be appropriate for all ages—even adults! Which age bracket does your concept address (tick all relevant boxes)?
  1. Pre-school (Tots) 2-4
  2. Elementary (Kids) 5-10
  3. Middle school (Tweens) 11-13
  4. High school (Teens) 14 -18
  5. Young adults 18-21
Cooking - Is this concept focused on getting people to cook?
It's all about getting people to cook
Hurdles to success. Helping kids make smarter food choices comes with a variety of hurdles that have to be addressed in order for a design solution to be successful, which of these do you think that your Concept overcomes (tick all relevant boxes)?
  1. Fear of the Unknown
  2. Parental Beliefs and Lifestyle
  3. Expense and Convenience
  4. Peer Pressure
  5. Lack of Knowledge
Originality - How original is this idea?
This idea is extremely original
Scalability - How scalable is this idea across communities and geographies?
This idea can be scaled across many communities and places

Evaluation results

1

Food Knowledge - To what extent is this concept teaching people about food knowledge?

It's teaching people a great deal about food knowledge
It's teaching people a moderate deal about food knowledge
It's teaching people a little about food knowledge
It's not focused on food knowledge
2

Cooking - Is this concept focused on getting people to cook?

It's all about getting people to cook
It's moderately about getting people to cook
It's getting people to cook a little
It's not focused on cooking at all
3

Originality - How original is this idea?

This idea is extremely original
This idea is somewhat original
This idea has some originality about it
I have seen this idea before
4

Scalability - How scalable is this idea across communities and geographies?

This idea can be scaled across many communities and places
This idea can be scaled but needs some work
This idea will take a fair bit of work to scale
This idea cannot scale at all

Comments

Join the conversation and post a comment.

Felicity Macleod-Arnold

November 25, 2012, 19:04PM
Great idea! Just a thought that maybe parents could be invited to some after school sessions and get to sous chef their kids. This could encourage kids to particpate more and give them a chance to be 'in charge'!

Sandra Stovell

November 25, 2012, 22:50PM
Thanks for such a good idea! That would work really well as an end of term special thing to do, where the kids can show the parents how much they have learnt... and the parents can learn too!

Allyson D

February 13, 2012, 22:11PM
Great idea! Kids love being in the kitchen and helping out. Making them a part of the process will spark interest and these kids will gain valuable skills. Educating them on the garden and how foods grow/seasonal foods will also tie them to the land and expand their understanding of what food is and where it comes from.

Sandra Stovell

November 25, 2012, 22:55PM
Linking the growing of the vegetables with the cooking is ideal, if the location allows so - the more hands-on learning the better!

Cindy Pittman Santa Ana

September 27, 2011, 21:18PM
I'm starting an afterschool wellness club. Can you share any of your program ideas? We're growing food, trying new foods and exercising, but I would love specific ideas. I can send my email address if you can share ideas.

Sandra Stovell

October 27, 2011, 20:49PM
Hi, specific ideas will depend mostly on the age of the kids and what facilities and equipment you can access. I like the sound of what you are planning. I think is important to gradually cook the same ingredient in more than one way, so kids can see versatility and adaptation. Also, you could have a fruit or veg of the week, you can gather facts about it, or have quizes, and other fun games so the kids learn where their food comes from and which foods are healthy or not.

Sandra Stovell

October 19, 2010, 09:20AM
Thanks for the comments! The aim really would be to get the kids to have fun, learn and experience, hands-on, how easily healthy tasty food can be prepared. As a bonus, this also would provide another useful option for parents for after school care, and on that day the children would definitely have something healthy to eat: whatever they prepared at the club! Week after week, the kids would develop preferences and favourites, which hopefully they would want to re-create at home, and thereby, slowly but surely, breaking the habbit!

Roman Bercot

October 12, 2010, 22:44PM
This idea ties well to the fact that many of the kids who are hardest to reach where nutrition is concerned also need quality after school programs. Teaching latchkey kids select and prepare healthy meals and snacks for themselves would go a long way toward preventing junk food habits from forming in the first place.

River McDowell

October 08, 2010, 15:40PM
Its All about the Kids!!!
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