The Challenge

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How might we increase the number of registered bone marrow donors to help save more lives? read the brief

Contribution

Involved vs. Committed

How to identify those who are most likely to commit to a donation after registration? What about asking questions during registration which can tap into explicit/hidden fears that the person who registers might have? Use a mechanism to identify patterns and higher likelihood for donation- i.e. John Chen, a donor, is a perfect match, but has 45% likelihood to donate. Do we still want to contact John?
Possible list of question that could be added to the registration form:
- are you scared of complete anesthesia?
- are you scared that you might be absent from work for a day or two?
- are you scared of complications in case of surgery?
- are you scared of possible infections during surgery?
- have you stayed in a hospital before? have you undergone complete anesthesia?
- do you want to meet/have a call with the patient or a family member of the patient before you make a final decision?
Discovering implicit fears/untold emotions might be of help to find out the ones who ahve a higher probability to donate after they register.


Comments

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Larry Cheng

February 25, 2011, 04:33AM
I like Vincent's build on this. Aside from the analytics, its also a chacne to begin a lifelong conversation -cause once you've been typed, your a potential donor for life.

Which gets to another point: a donor's fears and willingness will change over their lifetime. they may get more responsibilities and have less time, but also get more civic-minded and more willing to do something altruistic. By building a conversation with them, maybe you can help ensure that when they get called, they'll be more willing.

Krassimira Iordanova

February 24, 2011, 16:49PM
Great comment, Vincent..you're right, such questions during registration might scare people...These questions might be applied in a follow up survey and use some kind of advanced analytics logic based on certain rules which will derive from the answers of the registered donor, the probability for him/her to become a real donor.

Vincent Cheng

February 24, 2011, 16:39PM
Good idea to identify individual donor fears. Perhaps this could be a post-registration follow-up survey, so that potential registrants aren't scared away before registering. The answers could then be used to provide targeted information to address these concerns and hopefully improve willingness to donate.
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