The Challenge


How might we improve maternal health with mobile technologies for low-income countries? read the brief


Baby Center Fetus Updates

Expectant parents can sign up for weekly emails from that explain your baby's development for that week and shows a picture of relative size.
To build on the "Your fetus just texted you" inspiration, I just wanted to show what already does that is similar. It lets you know what is happening on a weekly basis as well as what you can expect to happen that week. This is one way to educate expectant mothers with mobile technology.

When my wife was pregnant, she LOVED these emails. She liked knowing what was happening and what she could expect. She also felt comforted by learning that she was normal when feeling sick or restless etc.

For this challenge we would want emails/texts to give more medical/nutritional info to the mothers, and advice for complications that may arise.

Baby center link:


Join the conversation and post a comment.

Ian G

February 10, 2011, 20:53PM
Thanks everyone for your comments. Glad this was helpful! I just joined the site and am excited to start contributing!

Avi Solomon

February 10, 2011, 20:44PM

Chandra Bala

February 10, 2011, 13:40PM
During my years as an obstetrician I always had a combined consultation with the mother-to-be and her partner. This is such a great idea to provide continuous support and reassurance for both of them.


February 10, 2011, 12:34PM
Welcome and way to go Ian!

Meena Kadri

February 10, 2011, 12:29PM
Thanks Ian – and it's so brilliant to get some customer insight on a service like this!

Vincent Cheng

February 09, 2011, 21:23PM
This certainly does add more color Ian. Really shows how these updates can be fun and interesting for mothers (and fathers too!).
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