The Challenge


How might we create healthy communities within and beyond the workplace? read the brief


Bupa Cloud Cover - a digital cloud based platform for health and wellbeing - updated 29 Jan

Create a universal cloud app and/or platform that pulls in data from existing wellbeing apps (i.e. Nike+) into one place where you can access all of your health data collected via apps, pedometers, etc. online. Recommends bespoke products/services.
Bupa Cloud Cover would be a cloud-based app would pull in all of the health data that current popular apps, such as Nike +. Bupa could work with these customers to analyse the data collected via the apps to the cloud, and make health recommendations and /or provide targeted products and services for individuals based on the real-time health data they already collect.
What are the benefits of your concept for the individual and the employer?
A lot of individuals are collecting data about their health - for example, how far they run - but this data is not linked to an overall picture of their health. Bupa Cloud Cover would pull in demographic and health information about the user on to a cloud-based platform, and either help feedback to consumer apps such as Nike+ to recommend running programmes that are suited towards each individual's health based on the full picture of their health, or provide hints/tips/products/services that would be tailored to each individual's need. Bupa Cloud Cover could benefit an employer as it could be a new way of how they provide healthcare coverage to their employees. Perhaps employees could opt into the new digital health cloud/platform to receive tailored health care, rather than just blanket health care cover.
What might the impact of your concept be and how might it be measured?
This could tap into real life data that individuals are already collecting about their health. It could have a big impact on people's health as they receive updates/reports based on their current activity based on their digital data. It could also provide a new healthcare model for companies like Bupa, which offers tailored/bespoke health services to customers who have subscribed to health services via the cloud.
How might your concept be designed to scale and spread to reach as many people as possible?
Being a cloud based platform, Bupa Cloud Cover could pull in a number of different existing apps and their users, so there is potential to reach millions of lives. Hopefully users would share the app with each other and spread the world about the benefits of the app to wider audiences.
How might you design a small experiment around your concept that would mobilise action?
The cloud could pull in a few apps to start and test on these communities - for example Nike+ communities - then partner with additional apps as Bupa Cloud Cover grows. What sort of organisation could deliver something like this concept? For a health insurance company like Bupa this Cloud Cover concept could represent a new way of offering healthcare coverage. There are technical considerations that would need to be overcome and this might best be achieved in partnership with another technical organisation that specialises in web applications and data aggregation. What technology if any is needed to deliver it? As Nathan Waterhouse ( observed, one of the largest challenges of this sort of aggregation would be to collate the data from these varied apps and devices. Bupa (in collaboration with a technical partner) could champion a new open format that worked across them all and got them speaking together in the interest of the consumers needs. How would users find out about it?/ How might this concept be scaled to reach maximum users? This tool could be offered free of charge initially to those with Bupa coverage as a soft launch. Once the service is up and running correctly it could be offered as a distinct for of wellness coverage that is proactive rather than reactive to health crisis. The customer relationship should exist first and foremost between the user and the service provider, such as Bupa. There could also be an option whereby the individual could share aspects of their health information (e.g. the amount of exercise they do weekly) and be rewarded for that effort. Pairing this plan with Johan Löfström’s ( Gamify Microexercise concept ( would be an additional way of adding an element of fun, by setting a variety of playful challenges which would be measured by the various apps and devices, but with the information pooled and scored here to redeem ones points.



Join the conversation and post a comment.

Edmund Ng

November 13, 2013, 12:05PM
This would be a great step for mankind. There are just way to many people with medical problems. My gut tells me that there are way more people who have problems which they don't know because they don't go for regular medical checkups. I hope this perspective will not be ignored. How can we help detect any form of major illness without even going for medical check ups.

If we can develop plaster like devices that when pasted can send the body's medical information to be analyzed, it will definitely help many people detect life threatening diseases in real time. This would probably work for SARS or MERs detection.

Edmund Ng

Meena Kadri

September 12, 2013, 21:13PM
Hey there Sarah – If you're interested in pursuing your idea further, you might want to check out the Knight News Challenge. They're focusing on the topic of health and the winning entries will receive grant funding to bring ideas to life. You can check it out here
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Kasra Sadeghian

January 29, 2013, 21:11PM
I have been doing some research and I feel to potentially resolve the cost issue all one would have to do it create a team using the Nike+ community or the Adidas equivalent. However, the cost of the electronic would be difficult.
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Kasra Sadeghian

January 28, 2013, 21:11PM
Hi Sara, love this idea. For example if one was to use Nike+ an employer could visually see which employee is going well being seeing it on the Nike+ community or equivalent. How do you see or feel this could be put forward in terms of cost?
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Nathan Waterhouse

January 23, 2013, 15:59PM
Sarah, this feels like a great idea but also really hard to do. It feels like a technical problem How do you get the different platforms to talk to one another? Perhaps you could tweak your idea to add a way to make a start on this idea? As a suggestion I think the first thing that has to happen is to create an open format and get the different Fitbits, Nike + of this world to use it. Bupa would be well placed to own this open format, which would benefit everyone.
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Sarah Galbraith

January 23, 2013, 11:28AM
Hi everyone, thank you for your comments! How would you think this could work on a large scale, ie. millions more lives across international markets?
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Anthony Schmiedeler

January 17, 2013, 21:15PM
This would be nice paired with the "Gamify microexercise" idea by adding unique achievements and awards that could be accomplished through this aggregated data.
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Sarah Galbraith

January 23, 2013, 11:28AM
Great idea! Thanks for your feedback Anthony.

Meena Kadri

January 23, 2013, 22:44PM
Sarah – during our iterative Refinement phase, feel free to add any thinking you're keen on from the comments section to your actual post so it's all set for the Evaluation round. We're looking forward to seeing ideas grow from these collaborative conversations!


January 17, 2013, 21:01PM
Congrats on being shortlisted to the Top 20 for our Workplace Wellness Challenge!

Our expert panel really liked that this isn't trying to re-invent the wheel. is a great analogy. They thought it would be great to think about how this might get started quickly, given what data is already available.

Read more on how to get involved with our Refinement phase: And here's some tips on refining specifically for this challenge: Ready, steady, refine!
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Suzy Stone

January 02, 2013, 15:35PM
Nice idea to be the aggregator of the health data that's out there. Would the individual user be the one to control the health data that's aggregated? I really like the idea and want to avoid it feeling like your employer has access to your all your health data. Maybe if Bupa are the aggregator they can give the individual options for what they alone have access to and what they are happy to share?
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Nathan Maton

December 31, 2012, 16:12PM
Hi Sarah -

Another great concept. This one seems to have incredible potential to vastly improve someone's wellness.

To help people better grasp your idea you may want to paint a bit of an example scenario which explains someone's journey through the concept you've outlined. Check this post: where a scenario is given to get people digging the goodness on a concept. You can update your post at any time by hitting the Update Entry button up there on the right.
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