Bupa Cloud Cover - a digital cloud based platform for health and wellbeing - updated 29 Jan
Create a universal cloud app and/or platform that pulls in data from existing wellbeing apps (i.e. Nike+) into one place where you can access all of your health data collected via apps, pedometers, etc. online. Recommends bespoke products/services.
Bupa Cloud Cover would be a cloud-based app would pull in all of the health data that current popular apps, such as Nike +. Bupa could work with these customers to analyse the data collected via the apps to the cloud, and make health recommendations and /or provide targeted products and services for individuals based on the real-time health data they already collect.
What are the benefits of your concept for the individual and the employer?
A lot of individuals are collecting data about their health - for example, how far they run - but this data is not linked to an overall picture of their health. Bupa Cloud Cover would pull in demographic and health information about the user on to a cloud-based platform, and either help feedback to consumer apps such as Nike+ to recommend running programmes that are suited towards each individual's health based on the full picture of their health, or provide hints/tips/products/services that would be tailored to each individual's need. Bupa Cloud Cover could benefit an employer as it could be a new way of how they provide healthcare coverage to their employees. Perhaps employees could opt into the new digital health cloud/platform to receive tailored health care, rather than just blanket health care cover.
What might the impact of your concept be and how might it be measured?
This could tap into real life data that individuals are already collecting about their health. It could have a big impact on people's health as they receive updates/reports based on their current activity based on their digital data. It could also provide a new healthcare model for companies like Bupa, which offers tailored/bespoke health services to customers who have subscribed to health services via the cloud.
How might your concept be designed to scale and spread to reach as many people as possible?
Being a cloud based platform, Bupa Cloud Cover could pull in a number of different existing apps and their users, so there is potential to reach millions of lives. Hopefully users would share the app with each other and spread the world about the benefits of the app to wider audiences.
How might you design a small experiment around your concept that would mobilise action?
The cloud could pull in a few apps to start and test on these communities - for example Nike+ communities - then partner with additional apps as Bupa Cloud Cover grows. What sort of organisation could deliver something like this concept? For a health insurance company like Bupa this Cloud Cover concept could represent a new way of offering healthcare coverage. There are technical considerations that would need to be overcome and this might best be achieved in partnership with another technical organisation that specialises in web applications and data aggregation. What technology if any is needed to deliver it? As Nathan Waterhouse (http://www.openideo.com/profiles/nathanwaterhouse/) observed, one of the largest challenges of this sort of aggregation would be to collate the data from these varied apps and devices. Bupa (in collaboration with a technical partner) could champion a new open format that worked across them all and got them speaking together in the interest of the consumers needs. How would users find out about it?/ How might this concept be scaled to reach maximum users? This tool could be offered free of charge initially to those with Bupa coverage as a soft launch. Once the service is up and running correctly it could be offered as a distinct for of wellness coverage that is proactive rather than reactive to health crisis. The customer relationship should exist first and foremost between the user and the service provider, such as Bupa. There could also be an option whereby the individual could share aspects of their health information (e.g. the amount of exercise they do weekly) and be rewarded for that effort. Pairing this plan with Johan Löfström’s (http://www.openideo.com/profiles/664458357/) Gamify Microexercise concept (http://www.openideo.com/open/well-work/concepting/gamify/) would be an additional way of adding an element of fun, by setting a variety of playful challenges which would be measured by the various apps and devices, but with the information pooled and scored here to redeem ones points.
Idea submitted by: Sarah Galbraith
December 31, 2012,
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