The Challenge

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How might we create healthy communities within and beyond the workplace? read the brief

Winning idea

Climbing Mount Everest, one step at a time

Let's enrol organisations in a fitness challenge to climb the equivalent height of Mt. Everest (and other similar challenges), a total of 58,070 steps, by walking, running, biking, taking the stairs. Also, add a competitive &/or fundraising element.


It's important (and easy) to make health and fitness more fun, meaningful and collective. This concept is about 'analogous achievement'.

Here's Scenario 1 (just as one of many examples):
Let's get the entire organisation to achieve one big, hairy, audacious goal. Let's Climb Mt. Everest! The total height of 8,848 metres would require 58,070 steps to scale. What if we achieved this, just 'one step' at a time, by taking the equivalent number of steps, as a team, by running, walking, climbing the stairs and biking (cycling) to work! The organisation decides to contribute $1 for every metre climbed to a charity/ cause of their choice (or organisational fit). And if the total target is achieved within the decided time-frame, the total contribution is doubled!

So here's what happens:
Employees soon starting tweaking their daily routine. They walk or bike to work. Those who drive, park further away. Once they get to the office, they decide to take the stairs to work. During lunch, a group goes to work out at the company (or nearby) gym and comes back refreshed, charged up and celebrating an extra 4000 steps1 At the end of the week, the entire company comes together to review how far they've reached and celebrate their successes! 
Everyone gets healthier, fundraises, and even gets bragging rights (spread the word on social media et al).

At the end of the challenge, the healthier organisation transfers the total funds collected to the agreed upon charity/cause.


Recording & Measurement

The steps could be measured by a simple device as a pedometer, or a mobile app created for the purpose. We could even explore the idea of a live 'leader-board', constantly updating the team progress.


Examples of other challenges

Once the organisation/ community experience and celebrate their first analogous achievement, they can move on to other exciting goals, such as climbing Mount Kilimanjaro (38,680 steps) or the Seattle Space Needle (1,164 steps), or the Big Ben (632 steps), or maybe the Sydney Opera House (425 steps)!

Imagine if we could walk circumnavigate the globe (80,016,000 steps). And who knows, one day we might even walk to the moon (533,935,767 steps)!


Type of groups

  • The entire organisation (spread across the globe) could commit to a big challenge.
  • There could be different teams/ units within an organisation competing against each other.
  • We could even have different companies entering some sort of corporate challenges to see who reaches the summit first.
  • Thinking bigger, we could even open participation to different communities 


Scenario 2: Apple and Microsoft, or Google and Facebook, commit publicly to a global corporate challenge to see who can circumnavigate the globe first. An online leader-board measures and updates progress for the world to see! They also commit to supporting a global charity with the total funds collected during the challenge.

Or this could be an internal challenge between the teams at IDEO.org and OpenIDEO.


Scenario 3: Say.. an office or team of 5-10 people want to collectively run a marathon a week... can they plan a tiny bit in advance and beat last week's time?

 

Scenario 4: Or how about an Ironman triathlon.. some can swim, some can cycle and some can run.. they just enter their efforts into a central app/website and they become fitter as a group, taking a real collective sense of pride in each others' improvements.



Points and Rewards:

Organisations can create their own challenges and points system. For example, if the entire team/ unit participates in the challenge, bonus points are rewarded. Teams can recognise weekly champions, create buddy systems, award badges etc.

Note: And in terms of honesty, we could get them to click pictures or scan QR codes, but I feel for this concept - it'll be best to trust the process and the participants!



Additional questions for the Refinement phase (as suggested by Bupa)


1. What sort of organisation could deliver something like this concept?

This could easily be adopted by a range of organisations across sectors (Examples: Bupa, Google, Facebook, IDEO, WHO...)


2. What technology if any is needed to deliver it?

A pedometer or an app would do the trick.


3. How would users find out about it?

If it's an internal challenge, it would be easily communicated through internal communication channels (newsletters, team meetings etc).

If it's an open challenge, a simple website with a good explainer video and existing social media channels.


4. How might this concept be scaled to reach maximum users?

By having a dedicated website and app created for this concept. This would have examples of challenges, supporting materials, tools for recording and measurement, and possibilities for sharing scores, stories and achievement!


5. Who would be prepared to pay for this? 

The website and/or app could have a few main sponsors to bring the idea to life (such as Bupa and IDEO). We can have local champions to manage websites for different cities. There are also possibilities of attracting potential sponsors to generate advertising revenue. All funds collected as a result of the challenges and the advertising will be directed to local charities and relevant causes.

What are the benefits of your concept for the individual and the employer?
Benefits for the individual: - Getting fit by integrating exercise in their daily routines - Greater sense of participation, belonging, and teamwork - Boost in morale and self-esteem by setting and achieving goals Imagine the stories we'll tell ourselves with this newfound perspective and shift in attitude: "3 new clients this month? Easy. If I could climb Mt. Everest, I can do anything". Benefits for the employer: - A healthier and more active workforce - Increased teamwork and participation (without running an offsite team building retreat) - Employee engagement and higher retention - Higher productivity and lower absenteeism - An organisational culture of commitment and achievement Benefits for society: By linking the achievement of goals to fundraising targets (like a marathon), additional financial resources are made available to local charities or causes.
What might the impact of your concept be and how might it be measured?
The potential impact and measures of success could include: - Health & Wellbeing: Offer a basic health check-up pre-challenge, and then organise quarterly or bi-annual health camps. - Employee engagement and teamwork: We can get a sense of this through team-meetings or individual meetings. - Retention rates: This would be a good indicator of cohesiveness and commitment. (If I am focused on achieving the final summit of Mt. Everest, I am probably not thinking of moving on just yet). - Absenteeism: This should definitely translate into fewer sick days overall. - Productivity & impact on organisational goals: Given this creates a sense of analogous achievement, it would be important to measure how this translates into overall productivity and achievement of organisational goals. The commitment to success is definitely contagious!
How might your concept be designed to scale and spread to reach as many people as possible?
We could create a website (http://citypeaks.co.uk), an app (such as Runkeeper: http://runkeeper.com) or even a blog (http://www.treadmill-desk.com/2007/07/walking-across-america.html) where we introduce the challenge, provide examples and templates (such as this one created by British Heart Foundation: http://www.sportinherts.org.uk/userfiles/300.pdf), share success stories, and take time to acknowledge and celebrate achievements. The entire website/app could even be made available (open source) as a 'white label' solution so organisations can customise the platform. (Note: The website/app could be funded by Bupa or other local institutions) Another idea could be to partner with gyms. This would make it easier to gain more steps. ("Hey, the city is quite busy. I'll just head over to the gym during lunch and bank 3000 steps for us). A sponsorship or customised pedometers would make it easier to jump right in. What would be amazing is to create open challenges, using models such as OpenIDEO. We could mobilise entire communities, and not stay restricted within an organisation. We could definitely use elements from the 'Gamify Microexercise' concept posted by Johan (http://www.openideo.com/open/well-work/concepting/gamify/) and use existing social media channels to spread the word, give points and bragging rights.
How might you design a small experiment around your concept that would mobilise action?
1. Create a basic website: Introduce the concept, provide material (templates/ distances/ video etc). to easily get started. 2. Run one 'open challenge' : Promote the website on OpenIDEO and in personal networks, and measure response rate and action. 3. Run one 'closed challenge': Get one organisation on board (maybe IDEO and/or Bupa) and gather insights. Good Case Practices: A great example of a similar initiative that has been successful is the Global Corporate Challenge: http://www.gettheworldmoving.com Another good example is 'City Peaks': http://citypeaks.co.uk There's a simple website + clear measurement system + great visualisation. Moreover, it's tied in really well together. The main difference in the concept is focus on the individual vs. collective achievement. We could have a similar initiative supported by Bupa. This would help build a solid brand for the challenge and make it easier to scale! Are you ready? We can totally do this, just one step at a time!

Evaluation results

1

Is this concept addressing clear health needs for users?

Indeed! It’s addressing an unmet need in a new way
Yep – it’s addressing a need but in an already crowded space
It’s not clear to see how this idea would significantly improve people’s health
2

Overall how do you feel about this concept?

This concept rocked my world
I liked it but prefered others
It didn't get my overly excited.
3

Does this concept feel like it could potentially be sustained as a business or movement over years rather than just months?  Does it feel like it will continue to be relevant in the future?

This concept has enough momentum to stand on its own two feet and remain relevant for years to come
It’s not clear how long it would take for this concept to stand on its own feet or how it will continue – but there’s reason to feel hopeful
This concept may have trouble sustaining itself in the long-run and stay relevant
4

How easy would it be for people to get involved and improve their health with this idea?

Very easy. It's clear how people could get involved quickly in this concept
I'm not sure if I can grasp how people could get involved easily
It seems challenging for people to get involved quickly in this concept
5

Does this concept have the potential to reach large numbers of people?

Sure. I could imagine this would spread like wild fire
It's interesting but feels like it would be slow or challenging to grow
It seems somewhat limited in scope

Team

Riyaz's profile photo

Riyaz Vazir

A note from Vishal about Riyaz's participation in this Team:
Excellent contribution and build-on!
James's profile photo

James Robertson

A note from Vishal about James's participation in this Team:
Connecting ideas!
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ozge aktas

A note from Vishal about ozge's participation in this Team:
Great build on the concept!
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Nigel Tunnacliffe

A note from Vishal about Nigel's participation in this Team:
Great builds during Refinement phase!
Ivan's profile photo

Ivan Goering

A note from Vishal about Ivan's participation in this Team:
Fantastic suggestions!
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Claire Baker

A note from Vishal about Claire's participation in this Team:
Fantastic builds during refinement!
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Areca Sampson

A note from Vishal about Areca's participation in this Team:
Great build!
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Trev Harmon

A note from Vishal about Trev's participation in this Team:
Great collaboration during Refinement!
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Johan Löfström

A note from Vishal about Johan's participation in this Team:
Combining concepts!
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Gaia Montelatici

A note from Vishal about Gaia's participation in this Team:
New dimensions added while reinforcing current concept!
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yamaha tsung

A note from Vishal about yamaha's participation in this Team:
Great add-on to the concept!

Comments

Join the conversation and post a comment.

Meena Kadri

September 12, 2013, 21:09PM
Hey there Vishal – If you're interested in pursuing your idea further, you might want to check out the Knight News Challenge. They're focusing on the topic of health and the winning entries will receive grant funding to bring ideas to life. You can check it out here http://kng.ht/1aunB0h.
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Vishal Jodhani

September 14, 2013, 15:15PM
Thanks so much Meena for bringing that challenge to my attention. I'll get on it and have the concept posted soon. Your thoughtfulness is much appreciated. I am keen to bring this idea to life!

Meena Kadri

September 16, 2013, 04:50AM
Nice one. You got my applause :^)
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Johan Löfström

May 05, 2013, 20:55PM
I suggest that all employees and employers join one or two of these gamelike events, that go on constantly online, with "missions" out in the real world, to give you exercise and entertainment and a competitive element:

http://www.waymarking.com/games.aspx

http://www.turfgame.com

( I have cancelled my plans on building a web project according to my old concept proposal, because of these existing projects already work great )
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Johan Löfström

April 07, 2013, 20:01PM
Hello. Are you working on a prototype or a demo? Or are we going to wait for OpenIDEO to tell us how to proceed?

I don't understand what to do now, since noone told me anything more than that our concept proposals won.

???

Xiaoxu Shen

March 19, 2013, 20:33PM
be as inclusive as possible, to look on them (whether other agencies, community groups, or individuals) not as competitors, suppliers or clients but as partners, people who can create something that you do not have the power to create alone
start small
find common ground - problems that you can all see, resources that you can all use
sponsor a free flow of information
look for ways to leverage your resources and expertise

Shu Li

March 19, 2013, 20:15PM
I think this is a great concept, i like the idea of the team encouragement. I think this will bring the workforce closer together, making each member more comfortable around each other.
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Vishal Jodhani

March 23, 2013, 09:04AM
Thank you Shy for reinforcing the point regarding teamwork and team-building. It's amazing when people can all do their part to achieve a bigger goal together, and become a more cohesive unit while doing so.

Xiaoxu Shen

March 19, 2013, 20:00PM
I love this because you can achieve challenge by narrowing down to small task you can handle with. It has been a real milestone to reach the summit. Also use this idea to help the healthier organisation and transfers the total funds collected to the agreed upon charity/cause.
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Vishal Jodhani

March 23, 2013, 09:02AM
Thanks Xiaoxu for the comments and reinforcement. It is about small steps leading to achievement of bigger goals. The 'fundraising' element has come up a few times - definitely worth looking into. This way there will be different/ multiple motives to get involved - well being, adventure, charity, team work, healthy competition etc.

Xiaoxu Shen

March 19, 2013, 20:00PM
I love this because you can achieve challenge by narrowing down to small task you can handle with. It has been a real milestone to reach the summit. Also use this idea to help the healthier organisation and transfers the total funds collected to the agreed upon charity/cause.

Jeremy Shar

February 25, 2013, 01:57AM
I love this because it makes you feel like you're accomplishing something great and meaningful rather than simply forging through what can be the drudgery of exercise. The competition with another organization provides extra incentive. Although the height of Everest is arbitrary, we ascribe so much meaning to it that it would be a real milestone to reach the summit. However, how long could such a challenge last? Once you've climbed Everest what else is left to do? Everest again? I just wonder how to retain the attention of people in an organization after they've completed the challenge once. In the interest of sustained challenge, maybe some lesser mountains should be first on the agenda, working your way up to Everest. For the ultimate challenge, there's Olympus Mons, the tallest mountain on any planet in the solar system at ~22 km high. Anyway, maybe I'm latching onto this physical analogy too much, but for me it's the defining feature of the idea.
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Vishal Jodhani

March 23, 2013, 09:00AM
Thanks Jeremy. "Analogous achievement" is indeed at the core of the idea. It's about adding more meaning to the exercise. And yes, definitely a good idea to have smaller peaks to scale before going for the Everest. The excitement would have to be sustained by providing a variety of challenges.

Ben Hummel

February 23, 2013, 21:55PM
I could see this as being a great "energizer" within organizations, especially if different teams can compete against each other.

A large, public display board showing total steps for each team in a main office, for example, would help increase a sense of motivation for the project. Each time an employee passes the screen and sees their team being behind, for instance, he or she may think, "During my break I should go outside and rack up a few more steps for my team," or, "All my team needs is X number of steps to get ahead...I could get those in half an hour at the gym this weekend!" Then he/she can enter those steps into the mobile app or web interface, see the numbers on the main board updated in real time, and feel the satisfaction of knowing he/she made a difference for the team.
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Vishal Jodhani

March 23, 2013, 08:58AM
Thanks for the comments Ben. A live scoreboard in the office along with a web and/or mobile solution would definitely add another dimension. Seeing live updates would indeed be quite "energizing".
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Ivan Goering

February 20, 2013, 06:02AM
Building off my previous suggestion, the achievement goal could stay relevant by resetting each year (or some other appropriate period). Because insurers can't practically let people run down their premiums forever (though 'running off your rate' is a catchy tag line), and the health benefits that justify the reductions require ongoing exercise, there needs to be a mechanism like a reset (or gradual rescaling) that encourages people to stick with the goal (or sign up for Everest #2) while still delivering value to all stakeholders- the employee, the company, and the insurer backing it.
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Ivan Goering

February 19, 2013, 07:39AM
Instead of simply tying it to charitable gifts or in-house empty rewards why not coordinate with health insurers to incrementally drive down insurance rates for each meter climbed or step taken (or each everest climbed, it can be scalable)? Participating employees would directly lower their own rates, combining friendly competition with monetary benefits (even if very small, very psychologically compelling and easily counted).

This would provide direct incentive for individuals to get healthy (just in case feeling good and being healthy weren't enough) and in addition to all the benefits you've already identified, the overall effect would be to lower health care costs in general- greater company wide health means lower premiums for the whole pool in addition to the incremental reduction in the individual achievers plan (substantive or symbolic depending on what can be negotiated with the sponsoring insurance provider).
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Vishal Jodhani

February 19, 2013, 23:23PM
Brilliant suggestions Ivan. Making a clear link with the challenges and health insurance rewards would make things very clear and concrete and bring more people on board. this makes so much sense, both from a micro and macro level. Thanks.
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Ivan Goering

February 20, 2013, 00:53AM
Glad you liked them, it's an idea that could actually be applied to several of the concepts that won (Healthy Benefits and Health Leave could adopt some form of this model). Tying in the insurer not only provides clear rewards, but it also takes the administration and execution costs off of the company and puts them with the insurer (who at least theoretically is not in it to scalp people for a huge profit and should be on board with plans that reduce the likelihood of illness that will suck money out of the pot, allowing them to reduce premiums).

I think it is important to consider the administration costs of any wellness program because money spent by a company on employee is, at the end of the day, money the employees could be taking home in direct salary, returning to investors, or putting into development. Health care costs are a huge part of the stagnation of real wages so hopefully by bringing the insurer in everybody could win- the employee gets healthy and saves a little money, the insurers liability goes down, and the company gets more productive employees that it can both pay more and who, by being more productive, increase the value of the company.
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Ivan Goering

February 20, 2013, 01:20AM
^^forgive the shoddy grammar in the second paragraph, should proof before hitting post!

Aedhan Loomis

February 09, 2013, 07:27AM
I think that this is a great concept and would love to se it be implemented. This idea would also work well in schools and universities to increase health and fitness awareness. Congratulations!

Sipra Bihani

February 10, 2013, 22:58PM
It could be a big event like Dance Marathon, a fundraising event where participants "dance" or stay on their feet for x number of hours. At my university it was held for 26.2 hours.
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Vishal Jodhani

February 11, 2013, 21:07PM
Thanks Aedhan and Sipra for the kind words and encouragement. I am really excited about the potential of this idea. I hadn't heard of Dance Marathon - just checked it now and it's amazing! You've given me another dimension to think of. Thank you!
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Johan Löfström

February 07, 2013, 20:07PM
Congratulations! I won also!

I would be happy to join/combine our two concepts, and cooperate our efforts (I got a little virtual team of ideators on my concept, that I would think will help and volunteer some time)

Are you willing to make our two concepts into one joint project? ( I will not feel offended if you want to runt your own concept totally by yourself. And I am not too pretentious about any of my ideas, in mine concept :consider it as shareware and open source )

And I give you as inspiration, a newly found gem : https://www.zombiesrungame.com/ (but I guess they got a little narrow targeted age group?)

Please, you may write directly to my email for longer conversation : johans.nya @ http://gmail.com

Congratulations! Wooohooo!
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Vishal Jodhani

February 08, 2013, 03:47AM
Yay! Congratulations Johan. Well deserved. Thanks for sharing and the invitation. I am currently traveling but will write to you soon to explore ways of working further on this!
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James Robertson

February 08, 2013, 15:33PM
Congrats to you both, sign me up for a few steps on your first virtual Everest! Really excited to see this materialize!

Meena Kadri

January 23, 2013, 05:16AM
Thought you guys might be interested in this amazing initiative posted by Samuel Cox over over on the Lively London Step By Step concept: City Peaks http://citypeaks.co.uk What learnings can we draw and builds can we make from this for Vishal's concept?
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Vishal Jodhani

January 24, 2013, 14:19PM
Wow! Thanks Meena, this is amazing! So many overlaps. I can imagine a similar website for this concept that would have the different challenges visualised in a similar way and eventually, a live leader-board in action!

(PS - sorry for not updating continuously - will do it in a batch over the next 48 hours as I'm currently traveling).

Meena Kadri

January 24, 2013, 19:12PM
No worries & safe travels!
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Vishal Jodhani

January 25, 2013, 01:50AM
Updated! All other ideas and suggestions are now ready to be processed :-)
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Nigel Tunnacliffe

January 22, 2013, 16:46PM
Adam posted this in the Work(out) Stations concept: http://www.treadmill-desk.com/2007/07/walking-across-america.html

I think it is a great example of this kind of thing in action.
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Vishal Jodhani

January 24, 2013, 14:13PM
Fantastic! thanks Nigel :-)
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Claire Baker

January 22, 2013, 13:47PM
Hi Vishal and the virtual team,

I think this is a great idea and I can really see how it would come to life. But to bring it to maximum scale I think some thought into existing partners to link up with would be good. For example I know that the Global Corporate Challenge (GCC) http://www.gettheworldmoving.com/ has some similarities and already has a big user base. And I'm sure there are others too.

How could we tap into existing enthusiastic audiences - in and outside of work, to impact on more lives?
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Claire Baker

January 22, 2013, 14:09PM
Oh- and I should also have said, how do we make this different to other existing platforms/schemes.
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Vishal Jodhani

January 24, 2013, 14:15PM
Thanks Claire for the comments, questions and for sharing the GCC initiative. I'll look for similarities (to know what'a proven and works) and also for differentiators. I'll update this soon!

Maria Angeles Rosello Tomas

January 20, 2013, 15:22PM
I really like your concept! Is a great idea the collective motivation that it would create and also the global community of people trying to achieve this challenge. I think these facts are very important for those who are not used to do exercise regularly, because they would feel that are being part of something big.
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Vishal Jodhani

January 21, 2013, 06:42AM
Thanks Maria! You'e right - the core of the idea is the 'analogous achievement' - giving it a whole new meaning!
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Nigel Tunnacliffe

January 18, 2013, 07:51AM
I think this is a great idea. One idea would be to make it a "healthy competition" rather than just a collaborative challenge. In a large company, different departments or regional offices could compete against each other to climb everest first. This would create an opportunity for people across an office to get to know each other better, and the competitive element would be a motivating factor. Going for a run with the whole floor could add 20x the number of steps that running by yourself could.
Smaller companies could compete all together against other companies in the same industry or geographic area, creating a sense of community with groups of small companies as well.
To tie the whole thing together, the idea of a leader board that has been suggested would work well in conjunction to the app that was suggested. This would be accessible to all the competing teams, and could be projected on the walls of their offices, updated in real time. I've seen a similar idea in action for blood donation.
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Vishal Jodhani

January 21, 2013, 06:37AM
Wow, thanks for all those builds Nigel! I love the element of collaboration + competition. I will include this as I refine the concept. A live leader board/ tracking system would be great. Just knowing it's been measured "right" and in a standardised way would make this stronger. Would love to hear more about the blood donation tracking system you've seen!
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Nigel Tunnacliffe

January 22, 2013, 16:36PM
I wish I could tell you more. I just walked into a blood bank once a few years ago and saw a leader board that was prominently displayed, and had several different corporate teams. It seemed like a great way to motivate people to give blood, as well as a great way for the companies to get recognition for giving back.

For the leader board for this concept, I think it would be fairly straight forward to build something that could integrate with Runkeeper, Nike+, Garmin connect, and other common apps to track steps in real time. That way if a whole office goes for a run together, all the other departments or companies involved could see them quickly advancing. I think it could be a neat way to increase engagement and motivation.

Meena Kadri

January 23, 2013, 05:10AM
Great analogous thinking around the blood bank competing corporates, Nigel. Loving the builds going on here.

OpenIDEO

January 17, 2013, 21:09PM
Congrats on being shortlisted to the Top 20 for our Workplace Wellness Challenge!

Our expert panel thought this could also be great for measuring activity levels in companies. Could there be a competition for which company gets there first? Could it be like a real marathon where people fundraise for a worthy cause as well? How might data be recorded and what other metrics might be measured? Could it work as a global platform where you could view competitors' progress as well?

Read more on how to get involved with our Refinement phase: http://bit.ly/oi_refine And here's some tips on refining specifically for this challenge: http://bit.ly/wellwork-tips Ready, steady, refine!
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Vishal Jodhani

January 21, 2013, 06:46AM
Awesome! Thanks OpenIDEO for the shortlisting and for all those valuable questions. I definitely need to include these additional elements during the refinement phase - 1. competition; 2. connecting to fundraising/ social impact; 3. recording and measurement.
I'll work on integrating these as I build on and refine the concept.

OpenIDEO

January 21, 2013, 23:10PM
We'd also suggest you take a look and join collaborative conversations on this concept:
http://www.openideo.com/open/well-work/concepting/gamify/
Let's get some cross-pollination going between these ideas and build upon the goodness that each has to offer!
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Vishal Jodhani

January 22, 2013, 10:36AM
Fantastic! Will do :-)
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Johan Löfström

January 23, 2013, 21:19PM
Hi, I have been reading through your concept proposal several times, and follow the interesting discussion here in the comment section.

If you will find anything of value from my concept proposal Gamify Exercise, or in the comment section on it, please feel free to use it, and combine into yours if needed.

Because I was thinking maybe we could combine our efforts in some ways? If you are open to collaboration?
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Vishal Jodhani

January 24, 2013, 14:12PM
Hi Johan, thanks for dropping by. Absolutely open to collaboration. Feel free to use anything from this concept or the comments section. I'll have a more thorough look at yours and look for ways to combine our efforts.
(PS - I'm traveling at the moment and have intermittent access to the internet, but will update this soon)
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James Robertson

January 24, 2013, 15:54PM
Great that you guys have begun to combine - they're both awesome ideas and work perfectly together. I'm imagining a kind of 'leveling up' scenario like the Fitocracy App/website has, where you can choose to either compete with friends/colleagues or just go it alone and steadily build, passing landmarks along the way.

Awarding badges might be great for this..completing all the tasks in different categories etc.. so there could be mountaineering categories (as the heart of the concept suggests), maybe biking and running totals too.. you could aim to run from one side of your country to the other in the space of a year, etc..

Visuals could be amazing too! Profiles to show how high you are on each mountain etc..
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Johan Löfström

January 24, 2013, 22:01PM
I had not heard about Fitocracy, will investigate it. Also got a tip on my proposal about http://www.ingress.com (something that Google runs)
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Johan Löfström

January 24, 2013, 22:05PM
Regarding badges/tokens etc I think they are mostly a nuisance, and will spam up your friends facebook-walls :)

I think points or distance metres could be used for participants to brag with on their facebook-wall or tweet about them, but i feel that designing badges/tokens are unneccessary work.

However, I can be convinced, if someone shows me that they gain more participants and more metres done!
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Vishal Jodhani

January 25, 2013, 01:48AM
Thanks Johan and James! I've checked out Fitocracy and Ingress, and overlaps between both our concepts. I think visuals and profiles would be a great add-on!
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James Robertson

January 25, 2013, 06:15AM
Hey guys. Great updates!.... I wasn't really envisaging the badges being capable of spamming anyone - more of a personal online/app trophy cabinet that you can shoose to show or hide.

Fitocracy generally have 3 for each category.. take running for instance.. they start with 'I seem to be lost' - given for accumulating 20 miles total. The next badge is 'Hallowed Harrier' - for reaching 200 miles, and finally 'The Shadow of Hermes' for reaching 1000 miles in total. You can see the outline of the badges in your empty cabinet and you slowly obtain those that interest you.

Taking your Mountain idea, with steps, users could perhaps begin with much smaller mountains like Ben Nevis or Koszisco, then graduate to Everest once they have 'leveled up'.. or like you say, they could contribute to it as part of a bigger team.

If you wanted to extend this on a tangent - maybe try using a cycle to work game - you could put a virtual Tour De France in, and assign different legs to different riders in the team.. differentiating the fitness levels needed to allow participants of varying fitness (or distance from work!) to still feel part of the same team.

Lots of fun to be had finding real races/challenged to turn into virtual 'micro-excercise'. Good luck over the last few days!
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Vishal Jodhani

January 27, 2013, 17:10PM
All these ideas sound awesome James! Love the extensions to include important challenges (Tour De France etc). An individual might not feel ready to run a Marathon or cycle around the country... but when it's small steps that add up and fit into a bigger challenge, it'll feel like a fantastic accomplishment. Also like your idea of levels/ badges!
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Trev Harmon

January 28, 2013, 03:53AM
I've mentioned badges a couple of times over in the other concept (http://www.openideo.com/open/well-work/concepting/gamify/). I completely agree with Johan on not wanting to spam everyone (there's a reason I have pretty much every game blocked in my Facebook news stream), but I think I was really thinking more along the lines of James with the "personal trophy cabinet" idea. I like to collect (and to occasionally show them off at an "appropriate" time). In many ways, badges are like quests in online role-playing games. They provide "little" wins on the way to a larger one.

One day I think I'd like to hike the Appalachian Trail (http://www.appalachiantrail.org/hiking/find-a-hike/interactive-map). Part of the reason would be to just be able to say I've done it. Maybe I'll get a badge for doing it via this project before I go out and do it for real. :-)
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Vishal Jodhani

January 29, 2013, 02:47AM
"Small wins" will definitely play a big role for this concept to be successful. I'd love to record my collection of challenges participated in, and enjoy the well-deserved bragging rights! Maybe some feature in the execution of the idea could generate interesting visuals... perhaps, a photoshopped version of your Appalachian adventure!
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Trev Harmon

January 29, 2013, 15:47PM
Agreed. I go into the offices of our sales staff and see all of their awards up on the wall or shelves. I wonder what it would be like if next to these sales awards I was to see certificates and the photoshopped pictures of all the places around the world they had climbed. Come to think of it, even the silly awards produced by our engineering and QA groups for product testing competitions are hung up around the offices as badges of pride. If the organization wanted to get even more involved, they could even set aside a wall where the names and pictures of those who had completed certain "climbs" would be displayed for all to see.
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James Robertson

January 29, 2013, 15:58PM
There are so many virtual challenges.. it's limitless! Most of the ones we've talked about so far are long-distance/endurance.. but what if you started thinking about shorter distances over more regular periods, and collecting group times? It becomes less about one-off achievements and more about sustained increases in performance:

Say.. an office or team of 5-10 people want to collectively run a marathon a week... can they plan a tiny bit in advance and beat last week's time?

Or how about an Ironman triathlon.. some can swim, some can cycle and some can run.. they just enter their efforts into a central app/website and they become fitter as a group, taking a real collective sense of pride in each others' improvements.
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Vishal Jodhani

January 30, 2013, 06:03AM
Sounds great James! Love the idea of regular and sustained achievements, and especially the Ironman triathlon as a group effort. Even I would finally achieve one then!
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Vishal Jodhani

January 30, 2013, 15:25PM
PS - have included above scenarios in the refined concept!
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Gaia Montelatici

January 17, 2013, 12:33PM
Congrats for the refinement phase!!!! This has great potentials and can be tailored, scaled and adapted on the particular needs/desires of employees and companies in specific settings. The idea to link it to the openIDEO model of setting challenges is a total added value. I think that, in fact, some of the "challenges" to be defined and chosen by the employees/teams in offices could also actually have a broader social impact. So, they could tackle the broader "social determinants of health" (as the WHO defines them). The walking, running, stepping and so on measured by the pedometer or mobile application could also be transformed into "credits" that go towards the achievement of a specific social impact goal (for example: decrease domestic violence, increase social inclusion of marginalized children in schools, etc etc)...:)
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Vishal Jodhani

January 21, 2013, 06:33AM
Thanks for the comment and suggestions Gaia! The theme of connecting the goal towards other social impact goals (or even fundraising for certain initiatives) seems to be recurring. I'll test this further in the refinement phase!
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Trev Harmon

January 28, 2013, 03:45AM
When I read through the concept and the current postings, the term "walkathon" kept coming to mind, and it seems to fit in well here. So, if the company or group had said, "When the group (or for everyone in the group who) accomplishes X, we will donate Y to Z.", we have another form of motivation.

Now I'm working on the goal not just for me, but also for other people. I think it's related to Michael Norton's TED talk on "How to Buy Happiness" (http://www.ted.com/talks/michael_norton_how_to_buy_happiness.html). Accomplishing the goal for me improves self-esteem; accomplishing it for someone else makes me happy.
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Johan Löfström

January 28, 2013, 10:47AM
Trev, I got some options for donation in my project proposal. Will think about your other suggestions.
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Vishal Jodhani

January 29, 2013, 02:43AM
Fantastic reinforcement Trev. And thanks for the reminder and link to this TED talk. I am enjoying how 'collaboration + achievement + fitness' have an edge with the "contribution" factor as an add-on. So many dimensions of well-being!
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Areca Sampson

January 12, 2013, 23:48PM
Vishal,

This is a really super idea. The suggestion Riyaz made would be a nice addition. Keeping a video game-style leader board might work, too.

I would add that I like that there aren't incentives. Though perhaps there could be something where every time the mountain is climbed the company/organization/community could donate to an organization selected by the members of the organization (as a sort of a walk-a-thon element).
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Areca Sampson

January 12, 2013, 23:48PM
Vishal,

This is a really super idea. The suggestion Riyaz made would be a nice addition. Keeping a video game-style leader board might work, too.

I would add that I like that there aren't incentives. Though perhaps there could be something where every time the mountain is climbed the company/organization/community could donate to an organization selected by the members of the organization (as a sort of a walk-a-thon element).
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Vishal Jodhani

January 13, 2013, 10:07AM
Thanks Areca. I love the donation idea to celebrate the achievement. Employees participating could also get their friends/ families to contribute, and maybe the organisation could match the funds collected!
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Riyaz Vazir

January 03, 2013, 05:43AM
Hey Vishal - super idea! Infact, our team at work with colleagues across the US and in India recently completed a challenge for completing the distance between the US and India.
A couple observations:
- The competitive spirit it generated between subteams was palpable and definitely a plus!
- Some subteams initiated group walks around the office to rack up the 'miles'. Again, brilliant for teamwork
- On the 'negative' it seemed like the same people (usually the already healthy ones) showed up. It seemed that getting healthy was not incentive enough -- and the rest of the team picked up the slack.

So maybe there's some opportunity to build in not just the distance to a mountain, but also goals for how many shoulder the weight of a mountain (e.g. for every new person, you gain a bonus) Also for those that don't see health as an incentive, maybe there could be other incentive programs which entice them while becoming healthy is a side-effect/consequence ?
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Vishal Jodhani

January 06, 2013, 02:36AM
Thanks Riyaz! Great to hear from someone who's 'been-there-done-that', and to understand what works and what doesn't. Love the 'bonus' idea for every new person, and also looking at health as a side-effect. Every week, every sub-team, and each team member could set a goal for total number of steps, and make it loud and visible in order to maintain accountability. There could even be photo-competitions to track the journey and capture moments, and maybe there could be some sort of 'buddy-system' - pair the usual healthy suspects with the ones who need a push?

Dalv Mac

December 28, 2012, 13:23PM
A great concept, i like the idea of the team encouragement. This will bring the workforce closer together, making each member more comfortable around each other. Especially like that everyone works as a team to achieve the epic goals!
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Vishal Jodhani

December 28, 2012, 22:31PM
Thanks Dalv. It's interesting that you've picked the elements of "team". It reinforces the point for me that well-being isn't just about health and fitness, but the office culture, the people you work with and the relationships you share with them can have a huge impact on your overall wellbeing at the workplace.
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yamaha tsung

December 28, 2012, 01:42AM
I really like this idea especially for office which spent most of the time sitting instead of excite. Maybe set up weekly challenge between employees and the winner gets a discount on sports equipment or gym membership!
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Vishal Jodhani

December 28, 2012, 07:02AM
Thank you Yamasha. It'll be great to change our routines and do simple, regular exercises. And I love your idea of creating some incentives for the employees. Competition + Collaboration!

OpenIDEO

December 27, 2012, 20:11PM
Congrats on this post being a Featured Concept last week! We're sorry it got lost along with a day's data during our pre-Xmas outage but we're super-psyched that you've posted it again – and gone into the donation pool for the International Diabetes Foundation: http://bit.ly/YtmLgX
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Vishal Jodhani

December 28, 2012, 07:03AM
Thank you for the nudge and the donation :-)
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ozge aktas

December 27, 2012, 13:00PM
Sense of participation of your concept is really exiciting.
Maybe, several teams try to climb mountain Everest at the same time and teams compete. The question of who will climb first could accelerate.
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Vishal Jodhani

December 28, 2012, 07:07AM
Thank you Ozge for the comment. Love the idea of the race and competition - seeing another team climb more and faster will be a good push for the others. Healthy competition is always fun!
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Vishal Jodhani

December 27, 2012, 00:09AM
I've had to re-post this concept due to some challenges with the OpenIDEO platform last week. Since I didn't have a record of the original post (lesson learnt), the language has variation, but the essence stays intact.

Shout out to Suzy and Meena for your inputs.

Meena Kadri

December 27, 2012, 20:08PM
We're so excited that you reposted this Vishal. As I remember, the term I used to describe your epic idea was analogous achievement. As someone who works remotely out here in New Zealand, while my OpenIDEO colleagues work in-office in California + London – I love the idea that we could set a group target and do something like this from our respective locations – and maybe even compete with another IDEO team like our buddies over at http://IDEO.org – bring it on!
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Vishal Jodhani

December 28, 2012, 07:06AM
Thanks for the encouragement Meena. I love your take on the idea - group challenges especially given the trend of virtual and remote teams. This could be another benefit for the individual and organisation. Competing within teams and across functional areas/ business divisions would be fun too. I also remember you suggesting other names as the concept develops - Collaborative treks/ journeys?
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Suzy Stone

January 02, 2013, 16:34PM
Hey Vishal, thanks for re-posting, it is a great idea. I also wanted to re-post my thoughts so here goes: what about expanding the idea to include people in different locations and set a bigger goal, perhaps walking 'round the world' or walking 'to the moon'? I could imagine this inspiring whole communities to work together or even compete with other communities to be the first ones to achieve the challenge.
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Vishal Jodhani

January 06, 2013, 02:38AM
Thanks for re-posting these ideas Suzy! Much appreciated :-)
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