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Team Notes
- 1 Week of Learning...
- A Collaborative Journey + U
- A First Person Account of Unlawful Detention
- All good things start with a prototype...
- Amnesty Challenge Concepts Continue to Evolve
- Amnesty Challenge Tech Showcase
- Amnesty OpenSTORM: Tokyo
- Announcing IDEO's Make-a-thon
- Announcing our Vibrant Cities Winning Concepts
- Announcing our Voting Challenge Shortlist
- Bone Marrow Challenge: Winners Announced!
- Community Champion Shares Clues on Connecting
- Congratulating Sony + Open Planet Ideas
- Congratulations to the Amnesty Winning Concepts!
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- Designing in Low-Income Communities
- Evaluating the Impact Challenge
- Evaluating the Bone Marrow Challenge
- Getting Ready to Roll at the Ideas Festival
- GMC Reflections by Sally Madsen
- Grant Funding to Improve Election Accessibility
- Ideas Festival Chit-chat
- Impact Challenge Winners Announced
- Inspiration Phase: Learning for Innovation
- Inspiration Phase: The Low Down
- Inspirational Interlude
- Introducing our Amnesty International Challenge
- Launching Realisation
- Live Event Alert! Grameen Webcast
- Local Food Challenge: Top 20 Ideas
- Open Planet Ideas - Development Day Thoughts
- OpenIDEATOR Insight: Ashwin Gopi
- OpenIDEATOR Insight: Cansu Akarsu
- OpenIDEATOR Insight: Charlotte Fliegner
- OpenIDEATOR Insight: Jason George
- OpenIDEATOR Insight: Juan Cajiao
- OpenIDEATOR Insight: Louise Wilson
- OpenIDEATOR Insight: Luz Alba Gallo
- OpenIDEATOR Insight: Midori Kurokawa
- OpenIDEATOR Insight: Mike McDearmon
- OpenIDEATOR Insight: Sarah Fathallah
- OpenIDEATOR Insight: Stefan Ritter
- OpenIDEO Celebrates Social Business Day
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- OpenIDEO Currents 9
- OpenIDEO Intern Insight: Anne Riechert
- OpenIDEO in the Classroom
- Out in the Open
- Pathways to Impact
- Voting Challenge: Personas for Concepts
- Priorities and Sanitation
- Q&A with Amnesty International
- Q&A with Grameen Creative Lab
- Voting Challenge: Q&A with ITIF
- Q&A with Oxfam's Ian Sullivan
- Vibrant Cities Challenge: Q&A with Phillip Cooley
- Q&A with Stanford's Katie Pfeiffer
- The Rules of Brainstorming
- Social Business Challenge Top 20
- Grameen Social Business Challenge: Winners Announced
- Synthesising the Maternal Health Challenge
- Synthesizing the Bone Marrow Challenge
- The Cost of Doing Business
- Refinement Phase: The Lowdown
- Unveiling the 20 Finalists for our Maternal Health Challenge
- Voting Challenge: Using Themes for Concepting
- Announcing our Vibrant Cities Challenge Top 20
- Announcing Voting Challenge Winning Concepts
- Web Start-up Challenge: Q&A with European Commission
- Announcing our Web Start-up Challenge Shortlist
- Welcome!
- Welcome to the Amnesty Refinement Phase
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Patterns
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Guest Bloggers
- Going Open
- “We’re Spent”
- A step backward
- “We apologize for the interruption in service”
- Design renews its relationship with science
- Davos posts
- Permission to Innovate
- Checks and balances
- Design nations
- Steal this idea
- The future of the book
- TEDxGR – Reflections
- Communities: It’s not always about size, but about depth
- Getting inspired from Analogies
- A Perfect Match – A Social Media Love Story – video
- A Perfect Match – A Social Media Love Story
- Make an impact on Bone Marrow Donation
- Reflections on the i20
- OpenIDEO, how can you tap your employees and customer’s latent creativity?
- Innovating for Affordable Private Schools
- OpenIDEO's First Tweetup
- OpenIDEO Tweet-ups
- Where Do You Ideate?
- New Feature: Inspiration Assignments
- Introducing the Collaboration Map
- We're at 10,000 users!
- Visualising the Community DNA for OpenIDEO
- Designing for an ecosystem – OpenIDEO’s user engagement framework
- Some design thoughts behind OpenIDEO
- Why I think OpenIDEO is important
Field Notes
Inspiring content from across OpenIDEO & IDEO's other work.
Recent blog entries
Apr
7th
2011
Evaluating the Bone Marrow Challenge

Everyday our OpenIDEO community
grows, and with that growth comes more enthusiasm and energy for what OpenIDEO
is all about: designing together, better for social good.
We love seeing so many new and friendly faces on OpenIDEO — and in an effort to welcome all of you onboard, we’ve decided to take a step back and explain what happens behind-the-scenes during a challenge. We recently wrote a post about Synthesis, or the switch between Inspiration and Concepting. Now, as our Bone Marrow Challenge switches to Evaluation, we thought we’d shed a little light on how this next phase works.
Each challenge generates a unique number of concepts during Concepting; in the Bone Marrow Challenge, we were thrilled to see almost 300 innovative ideas to spread awareness, encourage donor registration, and help save lives through bone marrow transplants. So how do we go from nearly 300 concepts to a Top 25?
In short, it’s a process that relies on equal parts community guidance and help from some well-trained experts.
To get started, the OpenIDEO Team read through all of your concepts and comments, took stock of your applause, and even checked out the Challenge’s Collaboration Map — all with the goal of understanding the priorities of the community. Which concepts got you excited? Which ones inspired you to swab your cheek or tell a friend? We also tried to find some “hidden gems” that we thought held a lot of promise but might have gotten lost in the shuffle.
It was a tough job, but with time we identified a list of 40-50 concepts that we felt represented the community’s picks. From there, we took these concepts to our panel of experts — in this case our friends at Stanford University’s Haas Center for Public Service and the students of 100KCheeks — to see what they thought.

As a group, we went through each concept one by one. We
asked questions, we got inspired, and we even had a couple of heated debates! In the end, we developed a list of 25 amazing concepts that we felt best addressed the Challenge while also wowing us with creative, exciting and smart thinking.
And now it's your turn weigh in during the Evaluation phase! We hope you’ll take some time to read through the Top 25 and consider which ones you think best answer the question: How might we increase the number of registered bone marrow donors to help save more lives?
Winners will be announced on April 18th. We can hardly wait to see what you think!
Cheers,
The OpenIDEO Team
PS: We were so impressed by everyone's great work during Concepting that we actually identified some concepts that deserved Honorable Mentions. While we won't be evaluating these ideas during Evaluation, we want to congratulate the following OpenIDEATORS for their inspiring ideas!
Nick-Naming Bone Marrow by Justin Kim
Q-Tip Partnership and Fortune Swabs for South Asian Restaurants by Marie Leznicki
Give a Lifetime for Eid/Diwali! by Raja Ashraf
Sweeping the Clouds Away by Michael Bertolina
The Q-Tip Prize by Kara Pecknold
Social Medical Network by Sarah Fathallah
Sponsor Me with a Swab by Sarah Bird
Linking Annual Physical, Blood Donation and Marrow Registration by Vincent Cheng
Comments
Join the conversation and post a comment.
We're so pleased to hear you enjoyed this post! We had so much fun reading through everyone's terrific ideas for this Bone Marrow Challenge. Louise, to answer your question, we met with our experts at Stanford for about 4 hours, but that doesn't include all the time that the OpenIDEO team spent reading through the submissions and developing our shortlist of 40-50. It was a labor of love! :)
Stay tuned for winners to be announced early next week. And thanks as always for your great enthusiasm and participation.
Cheers,
Ashley

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