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Team Notes
- 1 Week of Learning...
- A Collaborative Journey + U
- A First Person Account of Unlawful Detention
- All good things start with a prototype...
- Amnesty Challenge Concepts Continue to Evolve
- Amnesty Challenge Tech Showcase
- Amnesty OpenSTORM: Tokyo
- Announcing IDEO's Make-a-thon
- Announcing our Vibrant Cities Winning Concepts
- Announcing our Voting Challenge Shortlist
- Bone Marrow Challenge: Winners Announced!
- Community Champion Shares Clues on Connecting
- Congratulating Sony + Open Planet Ideas
- Congratulations to the Amnesty Winning Concepts!
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- Designing in Low-Income Communities
- Evaluating the Impact Challenge
- Evaluating the Bone Marrow Challenge
- Getting Ready to Roll at the Ideas Festival
- GMC Reflections by Sally Madsen
- Grant Funding to Improve Election Accessibility
- Ideas Festival Chit-chat
- Impact Challenge Winners Announced
- Inspiration Phase: Learning for Innovation
- Inspiration Phase: The Low Down
- Inspirational Interlude
- Introducing our Amnesty International Challenge
- Launching Realisation
- Live Event Alert! Grameen Webcast
- Local Food Challenge: Top 20 Ideas
- Open Planet Ideas - Development Day Thoughts
- OpenIDEATOR Insight: Ashwin Gopi
- OpenIDEATOR Insight: Cansu Akarsu
- OpenIDEATOR Insight: Charlotte Fliegner
- OpenIDEATOR Insight: Jason George
- OpenIDEATOR Insight: Juan Cajiao
- OpenIDEATOR Insight: Louise Wilson
- OpenIDEATOR Insight: Luz Alba Gallo
- OpenIDEATOR Insight: Midori Kurokawa
- OpenIDEATOR Insight: Mike McDearmon
- OpenIDEATOR Insight: Sarah Fathallah
- OpenIDEATOR Insight: Stefan Ritter
- OpenIDEO Celebrates Social Business Day
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- OpenIDEO Currents 9
- OpenIDEO Intern Insight: Anne Riechert
- OpenIDEO in the Classroom
- Out in the Open
- Pathways to Impact
- Voting Challenge: Personas for Concepts
- Priorities and Sanitation
- Q&A with Amnesty International
- Q&A with Grameen Creative Lab
- Voting Challenge: Q&A with ITIF
- Q&A with Oxfam's Ian Sullivan
- Vibrant Cities Challenge: Q&A with Phillip Cooley
- Q&A with Stanford's Katie Pfeiffer
- The Rules of Brainstorming
- Social Business Challenge Top 20
- Grameen Social Business Challenge: Winners Announced
- Synthesising the Maternal Health Challenge
- Synthesizing the Bone Marrow Challenge
- The Cost of Doing Business
- Refinement Phase: The Lowdown
- Unveiling the 20 Finalists for our Maternal Health Challenge
- Voting Challenge: Using Themes for Concepting
- Announcing our Vibrant Cities Challenge Top 20
- Announcing Voting Challenge Winning Concepts
- Web Start-up Challenge: Q&A with European Commission
- Announcing our Web Start-up Challenge Shortlist
- Welcome!
- Welcome to the Amnesty Refinement Phase
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Patterns
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Guest Bloggers
- Going Open
- “We’re Spent”
- A step backward
- “We apologize for the interruption in service”
- Design renews its relationship with science
- Davos posts
- Permission to Innovate
- Checks and balances
- Design nations
- Steal this idea
- The future of the book
- TEDxGR – Reflections
- Communities: It’s not always about size, but about depth
- Getting inspired from Analogies
- A Perfect Match – A Social Media Love Story – video
- A Perfect Match – A Social Media Love Story
- Make an impact on Bone Marrow Donation
- Reflections on the i20
- OpenIDEO, how can you tap your employees and customer’s latent creativity?
- Innovating for Affordable Private Schools
- OpenIDEO's First Tweetup
- OpenIDEO Tweet-ups
- Where Do You Ideate?
- New Feature: Inspiration Assignments
- Introducing the Collaboration Map
- We're at 10,000 users!
- Visualising the Community DNA for OpenIDEO
- Designing for an ecosystem – OpenIDEO’s user engagement framework
- Some design thoughts behind OpenIDEO
- Why I think OpenIDEO is important
Field Notes
Inspiring content from across OpenIDEO & IDEO's other work.
Recent blog entries
Feb
21st
2011
Synthesising the Maternal Health Challenge

Firstly, the IDEO, OXFAM and NOKIA team would like to thank you, the OpenIDEO community, for the great inspirations so far in our Maternal Health challenge. Synthesising them down to just 6 themes wasn’t easy, but we had lots of fun doing it.
The synthesis team consisted of Ian (Oxfam), Haiyan (IDEO), Gregory (dialing in via Skype from Nokia) and James (an IDEOer who's been quite active in the challenge). Our global community managers, Meena and Ashley also contributed their thoughts on what themes resonated strongly with the community.

The team spent several hours last week looking through all the inspirations and clustering them into key themes for our Concepting phase.
Themes are thought-starters to brainstorming. We use themes in our design work to identify areas where innovation can happen and conduct brainstorms around these.

There were of course lots of themes and patterns emerging out of the 285 inspirations, we narrowed these down to 6 as a way to guide the concepting in the direction that we thought would be most relevant for the challenge.
The themes are:
Mum-2-Mum
Local Healthcare
Dad Outreach
Lifelines
Knowledge Hubs & Education
Personal Tracking & Diagnostics
Please visit the Concepting phase to read through them in detail. Each one also comes with a few provocative questions to get your creative juices flowing.
Over the next few weeks we’re looking forward to all the great ideas that could contribute towards solving maternal health issues. Think of it as a live, vibrant, online brainstorm!
We’d also like to introduce tools such as ‘brainstorm in a box’, so you can conduct in-person brainstorms in your office or with like-minded OpenIDEATORS.
If you would like to promote this challenge in your office, feel free to print out this poster and put it up somewhere people will see it.
Thanks again!
The Maternal Health Team
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I'll have some brainstorm DIYs up next week. Glad you're looking forward to it!

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