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The Challenge

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How can we improve sanitation and better manage human waste in low-income urban communities? Read the challenge brief

Concept

Creating a Network of Educated Mothers

Changing behavior, especially among adults, is a very tough thing to do. Given that, I suggest we think about how we can teach the youngest generations in areas like Kumasi to be responsible about their sanitation and waste disposal habits - after all, it's today's kids who will be running these communities very soon. And I think women and mothers are the perfect demographic and vehicle to deliver these kinds of messages.
I know I've talked about the Pachamama Alliance in past posts, but this time I want to speak specifically about an initiative they run in Ecuador called Jungle Mamas http://www.pachamama.org/content/view/567/177/ Jungle Mamas is an incredible community-based program that teaches tribal women about safe child birth and women's reproductive health. The program's success hinges on the fact that local indigenous women teach each other, with only outside guidance and support from Pachamama staff.


Would it be possible to create a similar network of women and mothers in Ghana and other places to teach each other best practices in sanitation? Once those women are educated, they will be able to teach and educate their own children - which will help ensure that future generations manage their waste effectively, safely and sustainably.


In a world where flying toilets are the norm, it's going to be tough to get adults to switch their habits. But by activating mothers to teach their children, we might be able to break the cycle going forward.

Who could implement this?

  1. Local entrepreneur
  2. Large NGO
  3. Government

Comments

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April 07, 2011, 09:50PM
Nice idea Ashley.There is also in Ethiopia a Health Extension Program implementation is a sizeable cadre of new Health Extension Workers (HEWs), who are trained in a one-year programme to implement a Health Extension Package of 16 healthcare activities at the village level. By 2010, 30,000 health extension workers (HEWs), almost all young women from the communities they serve, will be trained and distributed in pairs to live and work at the village-level throughout the country.
As a preventive health program, the HEP promotes four areas of care: Disease Prevention and Control, Family Health, Hygiene and Environmental Sanitation, and Health Education and Communication. HEWs spend 75 percent of their time visiting families in their homes and performing outreach activities in the community. They spend the remaining 25 percent of their time providing services at the health posts, including giving immunizations and injectable contraceptives, among other health and educational services. The Health Extension Workers also work in close collaboration with voluntary workers, such as community-based reproductive health agents (CBRHA) to provide reproductive health and family planning services at the household level.
January 16, 2011, 01:59PM
Great exmaples Avi. And here's another one from Mumbai – the Mahila Milan micro-savings initiative: http://bit.ly/9BmSjM
January 16, 2011, 03:55AM
Ashley, Lijjat Papad and the Barefoot College come to mind as potential women-led networks to learn from and collaborate with to transfer meta-skills to enhance the successful implementation of this wonderful concept:
http://priyaishankar.blogspot.com/2010/05/first-off-happy-late-mothers-day-i-hope.html
January 12, 2011, 02:30AM
Maria, it's so funny you mention Switch - that's one of my new fave books! And yes, my idea to borrow from the Pachamama Alliance's work with women and mothers is very in line with that story in the book.
January 08, 2011, 03:46PM
This is great -- regardless of which *tangible* solution is chosen, there's no doubt that harnessing women (moms) to implement social change is powerful.

This post reminds me of the story in the book "Switch" (by Chip and Dan Heath) about how an aid worker in Vietnam used moms who were feeding their children more nutritious foods as (essentially) workshop leaders, teaching other mothers in the village how to improve the food they were preparing. The change was effective because it didn't come from an "outsider" like an NGO -- it was local ("she is one of us, so she really gets it!") and also feasible ("if she can do this, so can I!").

No matter which design or combination of other designs are chosen, grassroots groups of "moms-teaching-other-moms" should be used as a key "marketing" tactic!
December 30, 2010, 02:44AM
Yes! Mom is the most primary and important educator.
December 22, 2010, 08:17AM
http://www.child-to-child.org/resources/index.html The Child-to Child Trust has extensive educational resources and training for teaching children to support each other in being safe and healthy. Many years ago, I saw an early version of their manual and it was amazing. The current one is available on the page linked above. "Participatory Approach to Promoting Health in Schools - a Child-to-Child training
manual. Their materials are in use in over 70 countries. I'm sure this program could be adapted to teach mothers and other community members as well as teachers.
December 22, 2010, 06:20AM
Great ideas, Ashley! We've heard alot about how children can be agents of change regarding sanitation - encouraging their parents to install toilets in their homes.

We're really interested in other concepts related to how to spread awareness and communicate the importance of household sanitation.
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