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The Challenge

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How can we improve sanitation and better manage human waste in low-income urban communities? Read the challenge brief

Concept

We'll trade you cell phone minutes for your sanitization transition!

Through the use of an exchange system citizens are given the option to increase their minutes/use time of their cell phones by signing up for a sanitization project. The sanitation project offers counseling, materials able to create a sanitized environment for their latrine, and follow-up consultation with regards to disposal.
As stated in the facts, the local citizens are very fond of their electronic products. Also according to ghanaweb.com not only are the locals but the government is also using cell phones to inform their citizens, to include SMS messaging farmers of current market knowledge. By using the cell phone market as a driver of the program many more citizens will be interested.


The first part of the program counseling offers a simple and easy instruction on what germs and bacteria are and how they affect the daily lives. Using a short-style format the instructors of these counseling sessions would allow for interaction from the attendees, hopefully increasing interest in sanitization.


The second part of the program allows the citizens the chance to own a toilet for themselves. The design of these toilets would be like that of the porcelain equivalent but would use plastic like the buckets that most are using currently. Along the transition process sanitization consultants would assist in any issues the citizens were having installing, using, and maintaining.


The third and far from last step is the follow-up. By following up with each house and allowing for more increased input the group administering the program would be able to manipulate the program to better fit the needs of the citizens.


The program above allows for citizens to gain not only by health reasons but also through the use of their cell phones. The program would hopefully have a good “viral” affect on the other citizens that see their neighbors attaining better health, allowing for an increase in usage of the program along with education of sanitization for all.

Who could implement this?

  1. Multinational company
  2. Government

1

How well does it meet the needs of the developing world?

It fulfills really well on the need its chosen to serve
It will help but other solutions might serve the needs better
It doesn't really address any of the needs of the developing world
2

How innovative is this concept?

It's completely new to the world
It's a good reinterpretation of an existing idea
There are some similar ideas
It's not innovative at all
3

How feasible is this concept to implement?

very high potential
It's good but need a lot of work
Its got too many open questions right now to say either way
1

How well does it meet the needs of the developing world?

2

How innovative is this concept?

3

How feasible is this concept to implement?

4

What would you do to make this more feasible / scalable?

Comments

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January 04, 2011, 04:52PM
I agree, there are many avenues to use this type of approach, including like Joy said the governement.
December 23, 2010, 01:45AM
This use of incentives is a powerful one. Kudos! I can see this having an almost immediate impact on behavior. I wonder if this will also motivate the government to improve/increase the infrastructure of the sewage system to handle increased usage. This could motivate everyone -- private citizens and the government -- to invest more time and resources into improving sanitation.
December 22, 2010, 01:48AM
This is one of those original ideas, specially if you know that cell phone minutes in Africa do not come by easily. I suggest you make the incentive in subtle way and you shall succeed indeed.
December 22, 2010, 12:17AM
Great Idea!
December 15, 2010, 07:20PM
I meant to say motivator is a key component. I think a lot of these concepts could be molded together into one. Being new to this Im very interested to see how this proceeds.
December 15, 2010, 06:53PM
That's very interesting, the key is the motivator, although I have found downfalls to the use of cell phone minutes while researching but those will happen no matter what the "prize" is for completion.
December 15, 2010, 06:44PM
Great idea Chris! And I thought you might be interested in this project by MIT students which used cellphone minute incentives for their Tuberculosis testing and reporting initiative: http://bit.ly/gqRLVl
December 15, 2010, 05:55PM
I love the idea of using existing behaviors to increase awareness. Nice idea.
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