OpenIDEO - How can we improve sanitation and better manage human waste in low-income urban communities? - Inspiration

The Challenge

223 followers

How can we improve sanitation and better manage human waste in low-income urban communities?

Inspiration 122 inspirations

Concepting 69 concepts

Evaluation 22 final concepts

Winners Announced Announced!

Realisation Ongoing

Inspiration
back to list

No loo, no "I do"

India introduced the No Toilet, No Bride campaign to increase adoption of latrines. This social marketing campaign has been extremely effective, resulting in 1.4 million new toilets in Haryana, in northern India.

The social marketing campaign with the tagline "No loo, no "I do"", encourages women to insist that their future husbands install a toilet in the house before they move in. Fathers are now making the toilets a prerequisite for their daughters' suitors.

More on the story from this Washington Post article http://www.washingtonpost.com/wp-dyn/content/article/2009/10/11/AR2009101101934.html