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The Challenge

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How can we raise kids' awareness of the benefits of fresh food so they can make better choices? Read the challenge brief

Concepting

The Concepting phase is now closed - as you can see we received 198 in all!

We were blown away by the quality of the Concepts and Inspiration submitted in the previous phase, as you'll see below we distilled it into the Themes that arose repeatedly and some Hurdles that we all identified as key (click here). 

We then went through Concepting where we requested more specific Concepts to solve Jamie's challenge. These might have been products, services or businesses - we also asked which Theme you think it fits with and also build of specific Inspirations that your concept was influenced by.

We were excited by the proportion of users that submitted images to support their Concept - we have community members from 146 countries and we've found that images work well across cultures! Have fun and even if you're just browsing feel free to applaud the content you like...

The Food Curriculum  - connecting what already exists / perception / awareness's thumbnail

The Food Curriculum - connecting what already exists / perception / awareness

Building on The food curriculum for national and international schools. connecting, school children with the real world and the real world with children, children with adults to adults with children and using different cultures/industries/ histo...
no's profile photo
no no September 13, 2010
10:56PM
563 views 0 comments 9 applause
Thumbnail : Do It Yourself Family Dining Experience - At a Restaurant

Do It Yourself Family Dining Experience - At a Restaurant

Most families either go to a restaurant or order food to take home almost every evening. Eating this way is both unhealthy and misses an opportunity to educate children about food. This concept addresses both hurdles by combining ready to eat food...
Nick's profile photo
Nick Hork September 13, 2010
10:55PM
684 views 1 comment 16 applause
Thumbnail : Our Food Factories on Tour

Our Food Factories on Tour

De-construct our food processing factories into their basic production principles allowing children of all ages to be actively involved in learning the basic elements about where our foods come from, how they are made and how simple they are to cr...
Sophie's profile photo
Sophie Jewett September 13, 2010
10:51PM
656 views 1 comment 8 applause
Thumbnail : Social Network Based on Home Gardens

Social Network Based on Home Gardens

The most effective way to address this problem is a project with two distinct but integrated parts: home gardens and a social network-like platform, both oriented towards children and their parents. Basically, children are involved in the growing ...
Matthew's profile photo
Matthew Claudel August 25, 2010
05:14PM
730 views 4 comments 16 applause
Thumbnail : Goody bags

Goody bags

Students and parents run a food co-op in school creating goody bags of fruit and vegetables to buy and take home.
Georgy's profile photo
Georgy Holden September 09, 2010
08:39AM
305 views 0 comments 11 applause
Healthy food guide Scanner's thumbnail

Healthy food guide Scanner

If people could instantly learn the chemicals and composition in their food and other goods, they would start buying green, thus putting pressure on companies to make more environmentally friendly and healthier products. In turn having healthy foo...
smriti's profile photo
smriti mehrotra September 13, 2010
01:36PM
754 views 4 comments 12 applause
Thumbnail : Pronto, The Food Delivery System

Pronto, The Food Delivery System

Parental involvement + Child incentive + convenience = a change in eating behaviours.
brigid's profile photo
brigid burnham August 29, 2010
10:30AM
357 views 4 comments 7 applause
Thumbnail : Share stories about gardening

Share stories about gardening

Use story time as a medium to get kids interested in gardening
Lisa's profile photo
Lisa Wilson August 26, 2010
07:28PM
259 views 0 comments 2 applause
Thumbnail : The Jamie Oliver dinner kit

The Jamie Oliver dinner kit

Okay okay, you can have the box with the gift, but you have to make me dinner.
Ruben's profile photo
Ruben Prins September 12, 2010
08:13AM
474 views 2 comments 14 applause
Given the idea that "kid-friendly" food is a problem, and the idea that kids are more likely to enjoy food that they had a hand in creating, why not create a cooking show that centers around parents and kids cooking together?

A cooking show for parents and kids

Given the idea that "kid-friendly" food is a problem, and the idea that kids are more likely to enjoy food that they had a hand in creating, why not create a cooking show that centers around parents and kids cooking together?
Dani's profile photo
Dani Nordin August 24, 2010
03:44PM
433 views 1 comment 9 applause
Thumbnail : In School Taste Testing

In School Taste Testing

10 times is how many times a new food must be tried before you really know whether you like it or not. Help children get past the "peas are yucky" stage by hosting a taste test of different recipes during lunch. Provide incentives for tasting t...
Kenneth Baker September 07, 2010
07:24PM
2251 views 5 comments 48 applause
Thumbnail : Play Food Puzzle Sets

Play Food Puzzle Sets

"The 3-D Fruit Puzzle is an excellent, educational toy that teaches table etiquette, the basic food groups and nutrition..."
Thao's profile photo
Thao Vo September 12, 2010
01:27AM
643 views 0 comments 2 applause
Thumbnail : Choice Architecture for grocery shooping

Choice Architecture for grocery shooping "Healthy Groceries = MORE Active time for Children"

This concept is aimed at integrating food + lifestyle choices that create a beneficial situation for parents and their children each time they go shopping. What if a parent’s purchase of healthy foods enabled them to claim a discounts and bene...
Ching's profile photo
Ching Tan September 04, 2010
07:02PM
489 views 0 comments 6 applause
Thumbnail : Wheels of Wellness - Health Awareness Van

Wheels of Wellness - Health Awareness Van

In this concept, a van drives from town to town, educating children and their families about their gastronomic health. Able to be rented for schools or communities, the "Wheels of Wellness" van provides an unique hands-on experience that allows a...
Alec's profile photo
Alec Steinhorn September 02, 2010
02:32AM
324 views 0 comments 1 applause
Thumbnail : Battle-Bite

Battle-Bite

A digital, character based battle toy to educate kids about eating a healthy, balanced diet. Using play as a teaching platform leads to natural learning.
TOYDesigners's profile photo
TOYDesigners September 12, 2010
06:44PM
505 views 2 comments 3 applause
Thumbnail : Happy Saint Fiacre's Day!

Happy Saint Fiacre's Day!

On September 1st we celebrate the day of Saint Fiacre, patron saint of food growers. On this day, children of all ages come together to make a full dinner out of fresh food for the party of their choice: a group of friends, their (grand)parents, t...
Arjan's profile photo
Arjan Tupan September 05, 2010
03:43PM
301 views 0 comments 3 applause
Thumbnail : equation for finding a suitable paradigm for gardening+farming

Universal Standards for Agriculture+Horticulture in Public Spaces

The creation and cultivation of the baseball diamond, the football field, basketball court and track & field arena were all essential in the development and massive proliferation of their respective sports, industries, economies and cultures. To...
Dan Tran September 12, 2010
02:08AM
1409 views 10 comments 26 applause
Thumbnail : Survivor Food Challenge

Survivor Food Challenge

Create a school assembly program that includes a Survivor Food Challenge, like the TV show, but the foods they are trying are veggies that many kids normally wouldn't try. Kids that like veggies will be rock stars. Peer pressure can be used in the...
Patrick's profile photo
Patrick Donohue September 10, 2010
11:25PM
800 views 0 comments 7 applause
Thumbnail : My first cooking set

My first cooking set

A cooking set to kick-start kids and their engagement with food and cooking. Includes tools, recipes (to cook alone or with your parents), useful tips and tricks, as well as an individual id-access code to an online community of junior cooks.
axel's profile photo
axel unger September 02, 2010
04:04PM
926 views 5 comments 36 applause
1 - 20 of 188 concepts
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