Concept

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"SUPER HERO" = "FRESH FOOD"

Projecting fresh food as "SUPERHERO" When I rewind my past and look into my child hood, I use to admire and listen to What was told by Superhero Cartoon characters. Things told by superhero like superman, batman, he-man.. and so on are often considered to be good.


Kids listen, when its told by their Role models and they are Cartoon characters and sometimes film stars, Pop stars too. Creating a cartoon series where fresh food is heroic and Junk food plays the evil role, might help.

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