September 05, 2010, 07:29PM
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Family Centered Grocery StoreA series of family and children centered grocery stores that are designed specifically to engage children in the grocery shopping experience.
Imagine a grocery store with a small door at the entrance just for kids, and grocery carts designed specifically for them and their height. All of the signage and marketing would be directed at kids and family.
In the produce section, fruits and veg could be organized by colour so kids can easily find what they are looking for, and can be encourage to eat a variety of colours of fruit and veg. Produce would be at a height accessible to children. Similar to some other ideas, their could be mascots or food characters.
There could be photographs and facts about where the food came from and how it is grown. Check out counters would also be at an accessible height.
Grocery carts could be divided into sections based on the food groups...with the size of the section/basket having a relationship to the Food Guide Portions. (Small basket for treats, large basket for fruits and vegetables etc.)
It can be a stressful experience for parents to take their children with them grocery shopping. These stores would be designed specifically to cater to families, and would have family friendly staff. There could be booths with food samples of different healthy options.
It would create a positive, fun food experience, that would engage children and families on a weekly basis when they do their grocery shopping. It would give children a sense of control over their food choices, and encourage healthy eating.
Instead of approaching individual food producers to direct their marketing at children, you change the marketing of grocery stores and the entire experience.
concept submitted by: Caylee Raber
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