The Challenge
945 followers
How can we raise kids' awareness of the benefits of fresh food so they can make better choices?
Concept
'Moo-vable Barn' City Farming Summer Program
Take a cue from the food-truck craze and create ‘Moo-vable Barn' Trucks. These barn trucks will not only service multi-lot urban farm projects for kids but will also draw attention and build interest in this fun program aimed at educating city kids about growing great vegetables and eating healthy food. A Summer farming program for urban kids could promote itself and create brand awareness by utilizing a fleet of ‘Barn trucks’. Like the highly graphic food trucks that have been popping up in US cities, these ‘Moo-vable Barns’ could be a fun eye-catching way for kids to get excited about being involved with agriculture. Each truck could transport a teacher and a team of kids to the many urban farm plots growing in reclaimed vacant lots around the city. The barn trucks would be equipped with all the tools and supplies necessary for tending the farm plots as well as snacks, water and food for the kids. It could also have an RV-style bathroom. Everything the kids need for a day of mobile farming. The trucks could also serve as the program’s produce stand at the farmer’s market when it is time to sell their harvest. ‘Moo-vable Barn’ trucks could be a fun and very visible way for kids to become engaged in learning about all the delicious fruits and vegetables locally available to them.9 Evaluations so far
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1
Food Knowledge - To what extent is this concept teaching people about food knowledge?
| It's teaching people a great deal about food knowledge | |
| It's teaching people a moderate deal about food knowledge | |
| It's teaching people a little about food knowledge | |
| It's not focused on food knowledge |
2
Cooking - Is this concept focused on getting people to cook?
| It's all about getting people to cook | |
| It's moderately about getting people to cook | |
| It's getting people to cook a little | |
| It's not focused on cooking at all |
3
Originality - How original is this idea?
| This idea is extremely original | |
| This idea is somewhat original | |
| This idea has some originality about it | |
| I have seen this idea before |
4
Scalability - How scalable is this idea across communities and geographies?
| This idea can be scaled across many communities and places | |
| This idea can be scaled but needs some work | |
| This idea will take a fair bit of work to scale | |
| This idea cannot scale at all |
Comments
September 20, 2010, 05:02AM
September 19, 2010, 03:41PM
August 31, 2010, 02:18PM
August 27, 2010, 04:52PM
August 27, 2010, 07:32AM

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