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The Challenge
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How can we raise kids' awareness of the benefits of fresh food so they can make better choices?
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Challenge Status: Published
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Evaluate Shortlist
In this final phase we evaluated the shortlist of 40 concepts that made it through the initial Evaluation Phase. We took the 20 concepts that received the most applause and 20 picked by Jamie and IDEO.
Seed to Tray Education in Public Schools
We all know: School food service sucks. Kids don't get enough time outside. Families don't cook. Basic kitchen AND farming skills are being lost in a single generation. A problem? Yes. But not one without a beautifully integrated solution: Seed...
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Liz Snyder
September 11, 2010
02:55AM |
Jamie's High School Vegetable Competition Show!
With Jamie Oliver as the host, harness team spirit and have high schools compete against each other on this TV show to research and then make the best dish using the featured vegetable.
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Demian Repucci
August 30, 2010
04:37PM |
Taste and rate
Get social influence inside the house with 'Taste and rate'. Every time you taste new (healthy) food as a child you can add it at your 'taste collection' and indicate if you liked it. The more you collect and the more you like, the more points you...
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julie Louwman
September 12, 2010
10:00PM |
You Are What You Eat
An app centered on the life of a virtual character that needs to eat healthier, in order play better. Kids (and their parents) will help the character make the correct food choices, whilst learning to understand and engage with the benefits of fre...
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Pete
September 10, 2010
03:01PM |
Promoting Health Food Like Junk Food (funded by stakeholder coalition)
Carrot Producers have invested $25 million in launching a multi-faceted campaign to promote baby carrots vs junk food including convenient packaging, vending machines, scarrots (for Halloween), a video game, social media, & tv ads. Check out the a...
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Vincent Cheng
September 09, 2010
03:38PM |
Role Model Chefs: Teens teaching younger kids how to cook and eat healthier!
Teenagers will go through a chef training program to teach cooking classes in elementary and middle schools. Both teens and younger children will learn the benefits or healthy eating and get excited to cook with their friends and family.
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Jackie Topol
August 25, 2010
07:39PM |
Simplify food labelling by putting it in context
We often find it hard enough as adults to understand how the tables on the back of food products work and what they mean to us. With children buying some of their own food outside of the house they may not realise that they are over-eating. A simp...
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Dan Watson
August 30, 2010
01:27PM |
Vegetable Circus Television Show!
The Vegetable Circus currently exists on both coasts of the United States, using circus arts to teach kids about proper eating, healthy activities & more through stage shows, workshops and after-school programs.
With the help of Jamie Oliver an...
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Rob Close
August 24, 2010
04:08PM |
Smoking and Junk
Straight to the point campaign linking the emotions felt towards smoking to eating unhealthy food.
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Alex Ward
September 11, 2010
03:14PM |
Classroom To Go - School Food Trucks
Take the latest trend in great food and drive it to the school parking lot. Have kids cook alongside chefs, learn from the experts why fresh food tastes better, and how to prepare it with limited resources and time. Then have the kids serve thei...
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Alan Parr
August 27, 2010
07:30PM |
Trace your produce back to where it was grown (and learn a thing or two in the process)
This idea would require participating growers/distributors to include a serial number on their produce that allows kids+parents to track where it came from. Picking a fruit or vegetable turns into an adventure that takes them on a journey around t...
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gabriela freire
September 02, 2010
09:27PM |
Children Food Ambassadors
Instead of adults telling children what's good for them, why not train children to function as food ambassadors?
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Nicole Winzer
September 13, 2010
01:56PM |
The Hero Food Movement
The idea is to teach kids about the importance of fresh and healthy foods by a clear connection to their heroes. Everyone has a hero whether it’s Superman or Neil Armstrong. The idea also involves the parents but the key here is to let the kids ta...
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Hampus Lemhag
August 30, 2010
07:32AM |
"Made by Earth" Vending Machine
Interactive vending machine used to inform, educate and entertain. The thought process is not to replace sugar-laden vending machines, but place it next to them to help children make their own choice while learning about nutrition and where food a...
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Joe Force
August 24, 2010
03:09PM |
Pillpa, a flying orchard
In the same way that we digest our food better if we are mindful of it, touch it and smell it before we eat it, for children, cultivating their food as part of playtime raises in them the awareness of the food that they eat and of their health.
I...
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Marie Urioste
September 01, 2010
05:03PM |
Shopping cart provokes healthier purchases
A multi compartment shopping cart, where the compartments represent a healthy balance of food, such as 50% of all food having to be fruit & vegetables. So families and kids automatically shop "the right way".
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axel unger
September 01, 2010
08:45AM |
My Cooking School
A semi-professional kit for kids that helps them to learn a lot of diferent and easy recipes in order to become healty chefs
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mario Paredes
August 24, 2010
03:07PM |
Universal Standards for Agriculture+Horticulture in Public Spaces
The creation and cultivation of the baseball diamond, the football field, basketball court and track & field arena were all essential in the development and massive proliferation of their respective sports, industries, economies and cultures. To...
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Dan Tran
September 12, 2010
02:08AM |
The Good Food Vending Quota
Vending machines are required to allocate a percentage of space for locally produced and sourced produce and snacks.
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Kyle Baptista
August 25, 2010
02:19PM |
I would love to see gardening in schools. Growing fresh foods for their school and community while learning the importance of eating healthy.
Evaluate this
11 evaluations so far
Fresh foods = Fresh souls
I would love to see gardening in schools. Growing fresh foods for their school and community while learning the importance of eating healthy.
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Shawnarae Falconburg
September 08, 2010
04:55PM |
