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The Challenge
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How can we raise kids' awareness of the benefits of fresh food so they can make better choices?
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Evaluation
We were blown away by all of the great Concepts - we therefore added this Evaluation Phase to help us come up with a shortlist of 40 for final Evaluation. We asked the community to just applaud the Concepts they liked most - we then took the 20 concepts with the most applause through and added in a few of Jamie's picks too. We made sure that users had to be logged in to applaud concepts because we didn't want the same people applauding the same concepts multiple times.
Show Taste and Tell
This strategy is inspired by the school activity of “Show and Tell” and the book “Nudge” by Sustein and Thaler.
It is aimed at creating not only creating a discussion, but a competitive culture that rewards students for eating well.
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Ching Tan
September 03, 2010
05:56PM |
Plant, compare and win!!!
Plant, compare and win!!!
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Beat Bolli
August 25, 2010
09:45AM |
Cookbook / cook website for kids
When I was a kid there was a kids cook cafe in Amsterdam. The cafe also had a cookbook with recipes to prepare real 3 course meals. Each meal / recipe was well explained and clear. It was also written in order of the steps to take. If it meant tha...
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Barbara Langendoen
August 24, 2010
05:42PM |
Social Network Based on Home Gardens
The most effective way to address this problem is a project with two distinct but integrated parts: home gardens and a social network-like platform, both oriented towards children and their parents. Basically, children are involved in the growing ...
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Matthew Claudel
August 25, 2010
05:14PM |
Health Ninja
We are creating a a concept for a character to which children can relate to.
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Esa Hiltunen
August 25, 2010
01:52PM |
Many children, many vegetables, one salad!
If each kid brings at school one vegetable, what will happen? A nice salad!
Provide schools with the rest - olive oil, vinegar, nuts, whole grain bread, tuna in cans,any healthy food that lasts long. During the lunch break, the teachers teach kid...
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Angeliki Angeletou
August 27, 2010
11:55PM |
Make Use of Excess Land/Space
I noticed fellow OpenIDEOers bringing up Ushahidi as inspirations and in their concepts in other challenges, and I think Ushahidi http://www.ushahidi.com/ would also be applicable to this Kids’ Challenge.
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Thao Vo
September 12, 2010
04:44AM |
A new, supportive, consistent food culture - with better habits come better choices
Replace our processed food culture with healthful, deliberate behaviors. I've included a photo of the Jersey Shore cast (oh yeah!) at a family dinner to show how a strong food culture can triumph. The cast comes from an Italian-American food cultu...
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Reba
September 13, 2010
06:05AM |
THE SCHOOL FARM TV SHOW
Building upon the 'engage' and 'play' inspiration clusters, the concept intend to create a self financed (an example of sponsors could be Whole Food) reality show where Jamie Oliver would be the host and judge - together with other experts - of a ...
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giacomo bracci
August 24, 2010
05:38PM |
Food Tunes!
Food Tunes! The key to nurturing a culture of kids who make good choices is EDUCATION.
Think Schoolhouse Rock meets Radio Disney. Music is the best tool to educate, engage, and entice families with healthy food choices, simple fresh recipe...
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Madeline Wilk
September 12, 2010
04:54AM |
Shopping cart provokes healthier purchases
A multi compartment shopping cart, where the compartments represent a healthy balance of food, such as 50% of all food having to be fruit & vegetables. So families and kids automatically shop "the right way".
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axel unger
September 01, 2010
08:45AM |
Jamie's High School Vegetable Competition Show!
With Jamie Oliver as the host, harness team spirit and have high schools compete against each other on this TV show to research and then make the best dish using the featured vegetable.
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Demian Repucci
August 30, 2010
04:37PM |
In School Taste Testing
10 times is how many times a new food must be tried before you really know whether you like it or not. Help children get past the "peas are yucky" stage by hosting a taste test of different recipes during lunch. Provide incentives for tasting t...
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Kenneth Baker
September 07, 2010
07:24PM |
Healthy food guide Scanner
If people could instantly learn the chemicals and composition in their food and other goods, they would start buying green, thus putting pressure on companies to make more environmentally friendly and healthier products. In turn having healthy foo...
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smriti mehrotra
September 13, 2010
01:36PM |
EAT. Educate All the Time.
An integrated approach to reconfiguring our attitudes towards nutrition at school and at home, all year round.
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Jordan J. Lloyd
August 25, 2010
11:51PM |
Hybrid Produce Brings Advertising Dollars!
Savvy companies could develop hybrid varieties of fruits and vegetables and market them as an extension of their brand. Attracting the attention of kids to healthy foods!
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Demian Repucci
September 09, 2010
08:14PM |
Role Model Chefs: Teens teaching younger kids how to cook and eat healthier!
Teenagers will go through a chef training program to teach cooking classes in elementary and middle schools. Both teens and younger children will learn the benefits or healthy eating and get excited to cook with their friends and family.
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Jackie Topol
August 25, 2010
07:39PM |
Produce. The Possibilities: how to make fruits and vegetables more delectable
Eating plenty of fruits and vegetables can lower the risk of heart disease and stroke, decrease blood pressure, and may even protect against cancers. Unfortunately, most Americans do not eat enough fruits and vegetables to receive those health ben...
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Paul Nini
September 08, 2010
09:21PM |
Kitchen gadgets that make fresh foods exciting again by empowering families to create their own personal brands through preparing meals and snacks to reflect their lives and passions.
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Fresh Factory
Kitchen gadgets that make fresh foods exciting again by empowering families to create their own personal brands through preparing meals and snacks to reflect their lives and passions.
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Carl Jackson
September 11, 2010
09:12AM |
Children Food Ambassadors
Instead of adults telling children what's good for them, why not train children to function as food ambassadors?
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Nicole Winzer
September 13, 2010
01:56PM |
