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The Challenge

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How can we raise kids' awareness of the benefits of fresh food so they can make better choices? Read the challenge brief

Inspiration

The inspirations posted were amazing! We've synthesised them into themes to help frame the concepting phase - below you can browse by the theme of your choice (or by other variables such as number of views or recent uploads).  Click on Concepting in the timeline above to see how these Inspirations and Themes evolved into concepts that can be made real in the world. 

Thumbnail : Grab Kids Attention in the Vegetable Aisle!

Grab Kids Attention in the Vegetable Aisle!

Parents drag kids through the produce aisle as they enter the grocery store. So why not use the opportunity to show kids the connection between some of their favorite book and cartoon characters and the healthy vegetables, dairy and eggs that insp...
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Demian Repucci August 18, 2010
06:04PM
1858 views 8 comments 24 applause
Thumbnail : 1

Go Digital.

Using digital information, we can add up the amount calories you have been consuming. When calorie information is added up and recorded, it becomes very different in it's impact to a small box on the packaging that nobody wants to look at, besides...
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James McBennett August 18, 2010
10:22AM
622 views 4 comments 6 applause
Thumbnail : jelly bonbon

jelly bonbon

A mixture of beet, carrot and celery to make a jelly using molds for chocolates (bonbon)
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nicolò buratti August 18, 2010
08:17AM
1046 views 1 comment 3 applause
A kids online show and cookbook explaining the science of food and food preperation. Through experimenting in the kitchen and with lifestyle chioces viewers have fun watching experiments that ultimately demonstrate why fresh is best and how different choices impact our life and health.

Experiments you can eat

A kids online show and cookbook explaining the science of food and food preperation. Through experimenting in the kitchen and with lifestyle chioces viewers have fun watching experiments that ultimately demonstrate why fresh is best and how differ...
Angela's profile photo
Angela Vigil August 18, 2010
02:07AM
662 views 3 comments 5 applause
A simpler Farmville for younger users

Make it Simpler

A simpler Farmville for younger users
christopher's profile photo
christopher ireland August 14, 2010
12:06AM
318 views 1 comment 1 applause
Thumbnail : Food Revolution Theme Park

Food Revolution Theme Park

Fun magical theme parks rides, good tasting nutritional food and a story behind cooking, and food that dictates a health lifestyle. In Japan there are many different types of food theme parks for all ages. We could learn from this and cater to...
Ching's profile photo
Ching Tan August 04, 2010
04:34PM
186 views 0 comments 0 applause
Thumbnail : Could we learn from happy meals and kinder surprise

Could we learn from happy meals and kinder surprise

Ask any child what they remember from their Mc Donald lunch or dinner and they will show and play with their new happy meal toy. Could we learn from this and create a meaningful experience while providing nutritional value?
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Ching Tan August 04, 2010
04:21PM
122 views 0 comments 2 applause
Grandma's secret recipe will always be a favourite. Can we get the elderly involved by sharing their personal secret recipes with the wider community. It could be a great opportunity to also create links with the elderly community. I am sure that they will be willing to share their secrets.

Sharing grandmas secret recipe, Get the elderly involved

Grandma's secret recipe will always be a favourite. Can we get the elderly involved by sharing their personal secret recipes with the wider community. It could be a great opportunity to also create links with the elderly community. I am sure th...
Ching's profile photo
Ching Tan August 06, 2010
12:30AM
235 views 2 comments 1 applause
Thumbnail : How fresh is your food?

How fresh is your food?

Labels designed by Genkyo: http://www.to-genkyo.com/ Project featured in this page: http://www.swiss-miss.com/2009/08/the-fresh-label.html
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Adriana Olmos August 07, 2010
04:27AM
311 views 1 comment 2 applause
Thumbnail : Play with Food?

Play with Food?

How might allowing and/or encouraging kids to play with fresh fruits & vegetables improve awareness? Jamie's show revealed how many young kids don't even know the names of common vegetables -- perhaps creative projects with food could at least hel...
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Chris Flink July 30, 2010
03:39AM
416 views 3 comments 10 applause
Thumbnail : Social Networking that builds community and infrastructure for the whole family.

Social Networking that builds community and infrastructure for the whole family.

Use the power of social networking to provide infrastructure that helps connect families and their talents. http://www.foodfriendfinder.com/ is something I ran into today. Add a way for kids to be involved with parents and other families.
Ben's profile photo
Ben Faubion August 17, 2010
01:56AM
284 views 1 comment 2 applause
Thumbnail : Preparing for a better Future...

Preparing for a better Future...

KidZania is a Mexican chain of family entertainment centers currently operating in 10 locations. Every KidZania is themed as a child-sized replica of a real city, including buildings, shops and theaters, as well as vehicles and pedestrians movi...
Hei's profile photo
Hei Cheng July 30, 2010
08:04AM
253 views 0 comments 2 applause
Thumbnail : La machine

La machine

This funny interactive website shows you how depending on what you eat, you might suffer or not when you go to the loo.
Adriana's profile photo
Adriana Olmos August 09, 2010
03:15AM
436 views 2 comments 1 applause
To include the children in the process.

To include the children in the process.

To include the children in the process.
dilek's profile photo
dilek altinyuva August 05, 2010
01:33PM
120 views 0 comments 2 applause
Thumbnail : National Health Food Day

National Health Food Day

National Health Food Day
Nasos's profile photo
Nasos Kouroupis August 03, 2010
09:49PM
131 views 0 comments 1 applause
The kids should know where the food comes from, how it got there, who put it there, and why. They need to learn not the process from books, or wikis, they need to practice it.

Each school should have a such called "Self made farm"

The kids should know where the food comes from, how it got there, who put it there, and why. They need to learn not the process from books, or wikis, they need to practice it.
Viorel Cosmin's profile photo
Viorel Cosmin Miron August 02, 2010
11:44PM
528 views 3 comments 3 applause
Thumbnail : The Meatrix

The Meatrix

Often packed, over processed and junk food is associated with aggressive production cycles that do not provide a descent life to animals. The Meatrix is a movement that offers information on the issues surrounding factory farming , as well as alt...
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Adriana Olmos August 07, 2010
03:04AM
367 views 2 comments 3 applause
Teaching fundamental principles of sustainability to children

Ecoliteracy

Teaching fundamental principles of sustainability to children
Thomas's profile photo
Thomas Reibke August 16, 2010
11:19AM
271 views 0 comments 0 applause
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