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The Challenge

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How can we raise kids' awareness of the benefits of fresh food so they can make better choices? Read the challenge brief

Inspiration

'Moo-vable Barn' Trucks!

Take a cue from the food-truck craze and create 'barns on wheels' to service multi-lot urban farm plots by carrying kids, tools and supplies around cities for Summer growing projects.
A Summer farming program for urban kids could promote itself and create brand awareness by utilizing a fleet of 'Barn trucks'. Like the highly graphic food trucks that have been popping up in US cities, these 'Moo-vable Barns' could be a fun eye-catching way for kids to get excited about being involved with agriculture. Each truck could transport a teacher and a team of kids to the many urban farm plots growing in reclaimed vacant lots around the city. The barn trucks would be equipped with all the tools and supplies necessary for tending the farm plots as well as snacks, water and food for the kids. It could also have an RV-style bathroom. Everything the kids need for a day of mobile farming. The trucks could also serve as the program's produce stand at the farmer's market when it is time to sell their harvest. 'Moo-vable Barn' trucks could be a fun and very visible way for kids to become engaged in learning about all the delicious fruits and vegetables locally available to them.

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