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How can we raise kids' awareness of the benefits of fresh food so they can make better choices? Read the challenge brief

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Building off Yorgos' Pop Eye Idea...

Cartoon mascots for vegetables?
Can we create mascots that represent other vegetables? Doesn't have to stem from a cartoon classic like Pop Eye, but maybe there are animals and cartoons we can develop to represent the parts of the food pyramid, different animals, different vegetables, different cooking methods (boil vs. bake, etc.).

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