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The Challenge

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How can we raise kids' awareness of the benefits of fresh food so they can make better choices? Read the challenge brief

Inspiration

Eat Like an Animal

It's a fact - kids love animals. And they often emulate them. Which, when it comes to nutrition, might be a great double-entendre.
People are organic beings. Just like other animals on the planet. Only, other animals don't go to the corner store to consume processed cheese-flavored puffs.


Whether it's asking children to consider what their favorite animals might eat, or to have them choose an animal(s) to emulate, the idea here is to challenge children to consider eating less processed and more fresh foods. Animals in the wild flourish on organic food. By asking children to choose a favorite animal(s) to emulate, we build on that child's natural fascination with animals, and begin educating them on how processed foods are unnatural. It's a concept that could be viral, and something kids would have a ball with. Also, there are probably some quality cross-promotion opportunities with animal conservation organizations.

Comments

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August 20, 2010, 02:14PM
I love this idea. It's simple, fun, exciting, and requires almost no explanation, yet opens the door for tons of great conversation with kids. RAAAWWRRRR!
August 20, 2010, 11:37AM
The thing about this concept is that it can be paired with most of the others that are listed in this challenge. For example, this idea is about education and enlightenment only. Nothing to buy but media. There's no trucks needed to bring mobile gardens to kids. No new kinds of utensils to manufacture and distribute. Nothing so massive that it would require billions of dollars for it to work for the majority of kids in the US. It's a PSA that has a really strong hook. We could make the message as deeply layered as necessary, and it's not going to cost anything more than the media it takes to distribute it.
August 19, 2010, 07:13PM
Not to mention the fun factor. Neat!
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