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The Challenge

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How can we raise kids' awareness of the benefits of fresh food so they can make better choices? Read the challenge brief

Inspiration

Food Programming for Kids!

Why not have kid-targeted food and cooking shows?
There is a huge opportunity for networks like the Food Network to have several types of food related shows geared toward kids and adolescents. From food character cartoons like the Veggietales to kid cooking shows the youth audience is wide open for development. There could be shows that show kids in the kitchen and how fun cooking can be. And there can be shows that feature kids and their adventures with food. Example stories could be about a kid who grows championship heirloom tomatoes in his back yard, a kid who traveled to another country and discovered interesting things about how that culture ate, a kid who raises chickens for their eggs, a kid who cooks at his parent's restaurant.
Instead of yet another repeat of yet another mediocre cooking show, Food Network (or any of its competitors) could do kid programing Saturday mornings, after school and other 'prime-time' kid hours.

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