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The Challenge

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How can we raise kids' awareness of the benefits of fresh food so they can make better choices? Read the challenge brief

Inspiration

Join the Clean Plate Club!

Kids join the Clean Plate Club, earn points for finished meals and use them to play in the Club's online community
Kids join the Clean Plate Club online. When they finish their meals, parents approve a points reward on their Club profile. The kids can then spend these points towards time on the Club's multiplayer games, merchandise or towards dessert and snack allotments. The parent section of the online community gives healthy balanced weekly menu planning suggestions as well as recipes and grocery lists. Kids can meet other kids in the community and share stories of their favorite foods, the craziest thing they ever ate and even the food they least like. The goal of this interaction would be that kids might encourage each other to eat something that they might not have otherwise tried. The Clean Plate Club community would foster kids supporting other kids to broaden their healthy eating horizons.

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