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How can we raise kids' awareness of the benefits of fresh food so they can make better choices? Read the challenge brief

Inspiration

Pop Songs About Healthy Food!

If Justin Bieber sang about healthy eating there would be a sea-change in teenage food choices. At least for the girls...
If pop music stars such as Justin Bieber and other famous personalities popular with teenagers, sang songs about their healthy eating habits there would be a massive, hormone fueled shift in the world's teenage population toward a newly fixated interest in food that was good for them. If Zac Efron gave Access Hollywood a tour of his vegetable garden every girl would want one of their own. And then, teenage boys, seeing that girls liked boys with vegetable gardens, would start growing their own to impress the girls at school. A fanciful depiction of course but the point is that there is a huge resource in pop idols that can be tapped. A highly persuassive power that could be harnessed for good. The question is how to convince Bieber to move away from the wind tunnel that styles his hair and start writing songs that promote healthy living. And loving.

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August 10, 2010, 10:50PM
Thanks Madeline! Sorry I missed your inspiration before. Great idea!
August 10, 2010, 10:06PM
I agree! Check out my idea posted August 3rd:
http://openideo.com/open/how-might-we-give-children-the-knowledge-to-eat-better/inspiration/food-tunes/


Pop music videos, especially with stars, could get a captivated audience.
August 10, 2010, 09:47PM
I see what you are getting at with "healthy eating pop songs." There is no question that celebrities hold a great deal of influential power over the youth demographic. Kids pay attention and are eager to emulate their favorite singer or star. I think harnessing celebrity for social awareness and change is a great idea from a marketing standpoint. I think songs about healthy eating may be heading in the wrong direction.

I would suggest using celebrities that hold a large youth audience's attention (like justin Beiber) in a campaign-type format (speaking in TV segments, public service-type ads, appearances in public, or in video clips on websites). They could speak to how they eat healthy why they think its important as well as what that does for them personally. Teens want to be like celebrities, and like you suggest, If they see the stars doing it—it will inspire them to do the same. Basically we are talking about making healthy eating "the cool thing to do." As it should be.
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