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How can we raise kids' awareness of the benefits of fresh food so they can make better choices? Read the challenge brief

Inspiration

Reality TV On The Farm!

Reality TV show pits teams against each other to run the most productive farm for a growing season.
Instead of taking people to a farm why not bring the farm to them? Millions will watch as farming gets the 'Reality TV' treatment. This show would pit teams of non-experienced people against each other on separate farms to see who can produce the most, and best, vegetables and livestock in one growing season. Viewers would get an education as they watched contestants struggle to learn about planting, fertilizer, watering and care for all of the vegetables they are trying to produce. They could watch the cute piglets grow up and see the farm kids collecting eggs every day. And they would get to see all the beautiful vegetables at harvest. But most of all, viewers would see how the farmers really take pride in what they produce. And this might give people, especially in urban areas, a new appreciation for fresh fruits and vegetables and all the care that goes into producing them.

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August 11, 2010, 02:48PM
Nice, would be entertaining & informative.
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