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The Challenge

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How can we raise kids' awareness of the benefits of fresh food so they can make better choices? Read the challenge brief

Winning concepts


We're pleased to announce the winning concepts! We have produced a book which outlines this challenge, the process and the 17 winning concepts as voted by the OpenIDEO community and Jamie. Download the book.

Thanks again for your participation - please do browse the Winning Concepts below and continue to comment / applaud...  We'll announce Jamie's new Food Revolution site here too which you can expect to incorporate much of this great work.


Thumbnail : healthy shopping cart

Shopping cart provokes healthier purchases

A multi compartment shopping cart, where the compartments represent a healthy balance of food, such as 50% of all food having to be fruit & vegetables. So families and kids automatically shop "the right way".
axel's profile photo
axel unger September 01, 2010
08:45AM
5029 views 29 comments 134 applause
Thumbnail : Example

After school 'Cooking is Fun' Club

Fun cookery after school club for infant and junior schools... As well as learning about healthy food as part of the curriculum.
Sandra's profile photo
Sandra Stovell September 13, 2010
01:28PM
3225 views 6 comments 61 applause
Taste and rate's thumbnail

Taste and rate

Get social influence inside the house with 'Taste and rate'. Every time you taste new (healthy) food as a child you can add it at your 'taste collection' and indicate if you liked it. The more you collect and the more you like, the more points you...
julie's profile photo
julie Louwman September 12, 2010
10:00PM
2843 views 12 comments 62 applause
Thumbnail : Grab Kids Attention in the Vegetable Aisle!

Grab Kids Attention in the Vegetable Aisle!

Parents drag kids through the produce aisle as they enter the grocery store. So why not use the opportunity to show kids the connection between some of their favorite book and cartoon characters and the healthy vegetables that inspired them?
Demian's profile photo
Demian Repucci August 25, 2010
02:55PM
4364 views 13 comments 45 applause
Thumbnail : Made by Earth Vending Machine

"Made by Earth" Vending Machine

Interactive vending machine used to inform, educate and entertain. The thought process is not to replace sugar-laden vending machines, but place it next to them to help children make their own choice while learning about nutrition and where food a...
Joe's profile photo
Joe Force August 24, 2010
03:09PM
4166 views 18 comments 45 applause
Thumbnail : Healthy Kid recipe cards

Healthy Kid recipe cards

Put recipe cards and cooking ideas next to the healthy food choices in the supermarket. This way people can be inspired or even be given the knowledge what to do with the raw ingredients.
axel's profile photo
axel unger September 02, 2010
12:19PM
2530 views 5 comments 28 applause
Thumbnail : Role Model Chefs:  Teens teaching younger kids how to cook and eat healthier!

Role Model Chefs: Teens teaching younger kids how to cook and eat healthier!

Teenagers will go through a chef training program to teach cooking classes in elementary and middle schools. Both teens and younger children will learn the benefits or healthy eating and get excited to cook with their friends and family.
Jackie's profile photo
Jackie Topol August 25, 2010
07:39PM
4812 views 19 comments 109 applause
Thumbnail : The Hero Food Movement

The Hero Food Movement

The idea is to teach kids about the importance of fresh and healthy foods by a clear connection to their heroes. Everyone has a hero whether it’s Superman or Neil Armstrong. The idea also involves the parents but the key here is to let the kids ta...
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Hampus Lemhag August 30, 2010
07:32AM
3988 views 16 comments 62 applause
Thumbnail : Seed to Tray Education in Public Schools

Seed to Tray Education in Public Schools

We all know: School food service sucks. Kids don't get enough time outside. Families don't cook. Basic kitchen AND farming skills are being lost in a single generation. A problem? Yes. But not one without a beautifully integrated solution: Seed...
Liz's profile photo
Liz Snyder September 11, 2010
02:55AM
4209 views 13 comments 47 applause
Thumbnail : In School Taste Testing

In School Taste Testing

10 times is how many times a new food must be tried before you really know whether you like it or not. Help children get past the "peas are yucky" stage by hosting a taste test of different recipes during lunch. Provide incentives for tasting t...
Kenneth Baker September 07, 2010
07:24PM
2265 views 5 comments 48 applause
Thumbnail : The Good Food Vending Quota

The Good Food Vending Quota

Vending machines are required to allocate a percentage of space for locally produced and sourced produce and snacks.
Kyle's profile photo
Kyle Baptista August 25, 2010
02:19PM
2409 views 4 comments 23 applause
Thumbnail : Children Food Ambassadors

Children Food Ambassadors

Instead of adults telling children what's good for them, why not train children to function as food ambassadors?
Nicole's profile photo
Nicole Winzer September 13, 2010
01:56PM
3355 views 5 comments 49 applause
Thumbnail : Vegetable Circus Stage Shows!

Vegetable Circus Stage Shows & After-School Programs!

A Vegetable Circus stage show uses movement arts and circus skills to teach children about healthy eating and living. The performers are cool role models who visibly demonstrate the benefits of a healthy lifestyle, while keeping the audience capt...
Rob's profile photo
Rob Close August 24, 2010
03:47PM
3368 views 30 comments 131 applause
Thumbnail : Student Farm Stand

Student Run Farmers Market

Create a student run farmer's market within high schools. This can be organized as part of a economics club or perhaps a completely separate club. The idea is that a set of students (led by a teacher/sponsor) will be responsible for creating a far...
mark's profile photo
mark newcomer September 13, 2010
09:14PM
2738 views 13 comments 70 applause
Thumbnail : WHAT'S FOR DINNER!?  - The last class of the day

WHAT'S FOR DINNER!? - The last class of the day

Last class of the day would bring cooking curriculum back into schools and solve an age old daily question 'WHAT'S FOR DINNER?'. Kids would cook a tasty meal with enough servings to feed their family and bring it home for dinner! This addresses ...
chris's profile photo
chris waugh August 24, 2010
04:21PM
2841 views 9 comments 69 applause
1 - 17 of 17 winning concepts
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