Challenge phases Main content User comments Concept's statistics and author info Related themes, inspirations and concepts Share concept Shallenge activity feed Footer links
Login

The Challenge

338 followers

How might we use social business to improve health in low-income communities? Read the challenge brief

Concept

Amigas de la salud - Juntos vivimos mejor

"Much of what a doctor or nurse now does can be done as effectively, or sometimes even more effectively, by community health workers operating in the community, and providing home-based care." - Jeffrey SachsEconomist and Director of the Earth Institute, Columbia University (6/9/11) - http://www.huffingtonpost.com/jeffrey-sachs/how-communities-can-end-a_b_874415.html
See video for explanation - http://www.youtube.com/watch?v=upf2ZX2VMow

How do you envision this idea making money?

1. Daily micro payments from families involved in the program. For example for every 1000USD of monthly expenses, 100 families could pay 0.50 US$ (cents) per working day (20days/month). This concept is a build up from Victor Perl's concept: "Food subscription + Food insurance".
2. Sponsorships coming from the promotion of health related initiatives and products, including other activities within "Juntos vivimos mejor".
3. Donations.
4. Other: this will reduce the number of patients in the national health system. if there are resources allocated in the public budget that could be use in this type of initiative.

How does this idea create social impact, particularly around improving health?

1. Spreads health care knowledge promoting prevention.
2. Reduces impact of high impact easy curable diseases(diarrhea, flu (pneumonia)) due to timely diagnosis and treatment.
3. Provides jobs.
4. Provides opportunities for personal/professional development.
5. Creates a network to reach the community around health related aspects.
6. Promotes community values.

How does this idea add social value at every step of the process?

Similar to previous answer.
1. Spreads health care knowledge promoting prevention.
2. Reduces impact of high impact easy curable diseases(diarrhea, flu (pneumonia)) due to timely diagnosis and treatment.
3. Provides jobs.
4. Provides opportunities for personal/professional development.
5. Creates a network to reach the community around health related aspects.
6. Promotes community values.

1

How well do you think this concept considers life in low-income communities?

It is highly relevant to low-income communities
It is somewhat relevant to low-income communities
It does not significantly consider low-income communities
2

How effectively does this concept use social business principles (that is, it has social benefits for the community but does not pay dividends?)

This concept uses social business principles very well
This concept could be easily modified to incorporate social business elements
This concept does not connect with social business very well
3

How easy would it be to implement this concept?

Easy! This could be started immediately
It would take some time and planning – but I bet I could see progress in the near future
This concept would need extensive planning, partnerships & resources in place to get going
4

To what extent will this concept improve people’s health?

This concept would significantly improve people’s health and wellbeing
This concept seems like it might improve health, although maybe indirectly
This concept doesn’t really have much to do with health
5

Overall, how do you feel about this concept?

It rocked my world!
I liked it but preferred others
It didn’t get me overly excited
1

How well do you think this concept considers life in low-income communities?

2

How effectively does this concept use social business principles (that is, it has social benefits for the community but does not pay dividends?)

3

How easy would it be to implement this concept?

4

To what extent will this concept improve people’s health?

5

Overall, how do you feel about this concept?

6

Any other feedback or comments you’d like to share with Grameen Creative Lab and the OpenIDEO team? These comments will not be shared publicly.

Comments

Join the conversation and post a comment.

July 24, 2011, 07:24AM
Great idea Juan. I'm working on a similar project in Australia which aims to strengthen and empower a workforce of Aboriginal and Torres Strait Islander Health Workers. (Aboriginal and Torres Strait Islander people are far sicker than other Australians - on average men die 11 years younger and women die 9 years younger). Aboriginal and TSI Health Workers are absolutely essential to helping Aboriginal and Torres Strait Islander people feel culturally safe accessing health services (culturally/historically some are afraid of doctors and mainstream health services) and introducing illness prevention behaviours. The work of Health Workers has been demonstrated to be effective in improving health outcomes in their communities. Australia is currently looking at the roles they perform, the education/career pathways, how to support them, etc - if you want more info that could build up this idea then let me know. They do a very similar role to the one you are proposing and their could be some useful lessons learnt to share with you. Liz
Juan Cajiao's reply to Liz Cameron-Smith's comment
July 24, 2011, 07:11PM
Hi Liz, thank you for the comment!

You mentioned something that I consider very important which is the cultural aspect.

In the past 60-40 years the Latin America health systems were aiming to provide centralized, institutionalized and professionalized services. One strong weakness of this approach is that it replaced the personal and customized contact with a series of processes in the shape of forms, appointments, calls. Many of them ended up becoming real nightmares for people with low income/education levels.

The HW have the potential to brake those cultural barriers. They resemble better the traditional approach, which was based on people who inherited basic knowledge on how to use natural products to cure others (chamán, curanderos or hierberos) and were highly approachable and respected in the community.

I am not sure how are the concepts/proposal taken forward from now on. But I can see that you have valuable expertise on the topic. Hopefully we will get back to it and improve it. If that is the case, I will per sure get back in touch with you.

Thanks!
Liz Cameron-Smith's reply to Liz Cameron-Smith's comment
July 25, 2011, 11:54AM
Hey Juan,

There are definitely similarities with the experience of Aboriginal and Torres Strait Islander people here in Australia... Traditionally their culture involves a holistic approach to health care that includes total physical, emotional, spiritual, environmental, economical and community wellbeing. These aspects are all considered to be deeply interlinked. Mainstream western medicine involving a 10 minute doctor consultation and a few pills, with little time taken to explain the way western treatments work, are not culturally appropriate for many Aboriginal and Torres Strait Islander people --> this creates a barrier to health care, leading to poor identification and intervention, poor treatment compliance, and poor health outcomes. HWs have a huge impact in breaking down these cultural barriers and contributing to better health in their communities. This is why I like your idea! Similar models are working well here.

For me the challenge will be in turning it into a social business. In Australia these services are paid for by government funding so there is less opportunity to turn the model into a successful social enterprise given that people can get the same service for free (even though HWs need more funding than the government provides). I don't know as much about the Latin American context, but I'd be interested to see this idea in action to see whether it is able to create sustainable revenue streams.

Good luck with it! Would love to contribute what I can if you get the chance to take it further.

All the best,

Liz
Liz Cameron-Smith's reply to Liz Cameron-Smith's comment
July 25, 2011, 11:54AM
Hey Juan,

There are definitely similarities with the experience of Aboriginal and Torres Strait Islander people here in Australia... Traditionally their culture involves a holistic approach to health care that includes total physical, emotional, spiritual, environmental, economical and community wellbeing. These aspects are all considered to be deeply interlinked. Mainstream western medicine involving a 10 minute doctor consultation and a few pills, with little time taken to explain the way western treatments work, are not culturally appropriate for many Aboriginal and Torres Strait Islander people --> this creates a barrier to health care, leading to poor identification and intervention, poor treatment compliance, and poor health outcomes. HWs have a huge impact in breaking down these cultural barriers and contributing to better health in their communities. This is why I like your idea! Similar models are working well here.

For me the challenge will be in turning it into a social business. In Australia these services are paid for by government funding so there is less opportunity to turn the model into a successful social enterprise given that people can get the same service for free (even though HWs need more funding than the government provides). I don't know as much about the Latin American context, but I'd be interested to see this idea in action to see whether it is able to create sustainable revenue streams.

Good luck with it! Would love to contribute what I can if you get the chance to take it further.

All the best,

Liz
July 21, 2011, 11:15PM
I like your simplicity; you could've elaborated the How of the How's extensively within the scope, for instance:

How does it provide opportunities for personal/professional development?
Juan Cajiao's reply to Liz Cameron-Smith's comment
July 24, 2011, 06:51PM
Hi Patricio. There is indeed plenty to elaborate on "the how" which I assume and expect will happen in further stages.

Maybe to bring some perspective, when I mentioned personal and professional development I am referring to the Health Workers.

The Health Workers (HW) are to be selected from within the local population of Caldas and must be trained to gain the qualification of HW (which give them a profession) and also a it upgrades their self-perception opening doors for personal development -which is usually include within this type of programs-.
July 15, 2011, 03:36AM
perhaps this could be combined with the franchised health outlets as the 'hub' to collect the subscriptions & provide the initial health assessments as well as dispense the necessary medications?
Juan Cajiao's reply to Liz Cameron-Smith's comment
July 24, 2011, 06:44PM
Hi Penny, thanks for the comment. The inputs from the ground -and also some youtube videos showing protests around the health system in Caldas- made me believe that instead of centralizing (hub) we better try descentralizing (or democratizing) the health systems. I would prefer to start engaging the population with grass roots initiatives and then building up to the hubs. Best!
July 06, 2011, 03:16PM
Great thinking Juan!
Maybe an idea that could help reducing costs and spreading health care knowledge even more would be to employ moms to complement the work of the HCWs: http://bit.ly/dLj9y9
July 03, 2011, 10:19PM
Great stuff, Juan – and we're digging your video presentation! Have you checked out the Grameen Creative Lab's Bienestar initiative in Caldas? http://bit.ly/oi_bienestar Thought you might want to consider how your ideas contribute to strengthening their offering alongside proposing a fresh new approach.
July 04, 2011, 01:03AM
This is a brilliant concept Juan! Seeing this one along with Victor's is just making me so amazed! great stuff!

This reminds me of the 'Shakthi ammas' in the communities helping Unilever in India to promote their products in rural regions.

This is a great concept!

And, i am wondering if the Women Self Groups could act as an organised set of health workers.

Do you think having an already organised set of human resource will add value to this concept?
July 04, 2011, 03:33AM
I love your video and the concept. This idea should be partnered with a university (Manizales is a big uni town) the training program could be written and tailored to local communities there. I agree to the emphasis needs to be as much as possible on prevention.
Juan Cajiao's reply to Liz Cameron-Smith's comment
July 04, 2011, 07:49PM
Thanks!
I agree with you, Universities are great for middle class groups while farmers' market sellers for lower income groups. I believe there are options to break in, maybe the question is which is the most urgent target group to reach.
close

Login

Forgot my password?

New user? Sign up!