The Challenge
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How might we increase the availability of affordable learning tools & services for students in the developing world?
Concept
Make Donating to Developing World Education a No-Brainer!
We often learn about need in other countries and think 'I should help', but then never get around to writing a check. Taking a cue from IDEO's successful 'Keep the Change' banking program, set up charitable funds that allow for automatic micro incremental donations. Just like IDEO's successful banking concept, people with the 'Educate India' Bank Card automatically donate the change rounded up from their purchases bought with this card. The change donation goes into a fund that purchases books and supplies, or scholarships, for the Affordable Public Schools network, thereby defraying some of the cost to parents.Who would implement this?
- A big company
- NGOs and Foundations
Cost
Crowdsources micro donations to subsidize the cost of educating India's underprivileged children.
Distribution & Delivery
International electronic funds transfer to charitable organizations that can buy supplies locally and distribute to the area schools or monitor classes of students that are receiving subsidized tuition.
Adoption
Bank funded advertising campaign.

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