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The Challenge

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How might we increase the availability of affordable learning tools & services for students in the developing world? Read the challenge brief

Concept

Micro Advice

Playing off of an architect who was giving advice for 5 cents per minute at the Seattle farmer’s market, create a micro-service offering for APS school teachers and owners offering a wide variety of services they require. This is a dial-up service sponsored by a cell phone company that could help provide advice and expertise on a wide range of issues, from leadership to teaching English.
In deep partnership with a cellular provider, an entrepreneur could build a centralized call center that accepts calls and routes them to appropriate experts for consultations. For example, and APS owner might have a question about the best methods for teaching English. He or she could call this centralized number, where they would be routed to the appropriate party for help. Experts could be screened and “accepted” into this advice line, so that the callers are guaranteed of their quality. These experts could answer questions ranging from IT issues to leadership.


(Examples: horoscope lines, call centers)

Who would implement this?

  1. A big company
  2. A local entrepreneur or small organization

Cost

If the cellular provider agreed to sponsor this, it could be available for free. Alternately, there could be a low per-minute cost for advice and conversations.

Distribution & Delivery

Cellular providers and cell phone manufacturers could pre-program in numbers in phones being used in APS. Alternately, cellular companies could launch a campaign aimed at APS owners making them aware of it.

Adoption

How might you help people learn about the idea?

Local cellular provider/cell phone sellers could be educated on the idea so as to alert people about it at point-of-purchase.

How might you get them to use it?

Not sure yet…

1

What sort of potential do you think this concept has to be a sustainable business?

Very high potential
it's good but it needs a lot of work before going much further
it's got too many open questions right now to say either way
2

How well do you feel it meets the local needs enterprising schools has identified? (English language, Math, Libraries, Technology, Professional Development)

It fulfills really well on the need its chosen to serve
It will help, but other solutions might serve the needs better
It doesn’t really address any of the needs that Enterprising Schools identified.
3

How well does this concept meet the needs of extreme affordability?

Really well. There are likely ways we can make this concept low cost.
Fairly well. It has good potential for an affordable cost, but more work would need to be done here.
Unsure. I can't yet see the ways it could be made to be low cost, but maybe it's possible.
Doubtful. I just don't believe this can be made low cost.
1

What sort of potential do you think this concept has to be a sustainable business?

2

What are your ideas for how this concept can be expanded into a sustainable and valuable business?

3

How well do you feel it meets the local needs enterprising schools has identified? (English language, Math, Libraries, Technology, Professional Development)

4

How well does this concept meet the needs of extreme affordability?

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