The Challenge
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How might we increase the availability of affordable learning tools & services for students in the developing world?
Inspiration
Building on Playfulness
By adding goals – can play be transformed into enhanced learning? Gaming expert at advertising agency W+K recently demystified the essence of games. "Play is just, well, playing. Layer goals on top of play and you've got a game." He gives the example of a pile of Lego which can provide an avenue for play. Ask 'who can build the tallest tower with just the red bricks?' By adding goals – you have a game. http://bit.ly/cE3OLIThe Challenge Brief
A simple thought to consider as we going forward.

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