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The Challenge
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How might we increase the number of registered bone marrow donors to help save more lives?
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Concepting
The Concepting phase of the Bone Marrow Donation challenge is where we ask the community to submit fresh ideas in response to the challenge question.
The phase has now closed, but we invite you to check out the winners on our Winners Announced page. Congratulations to everyone on their incredible contributions.
Featured Concept
Art and Awareness
How might we use public art to spread awareness while creating community enrichment?
Submitted by:
Andrea Bassman
Challenge Themes
crowdsourcing the PR challenge!
Crowdsourcing PR
crowdsourcing the PR challenge!
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Bo Ah Kwon
April 05, 2011
11:59PM |
Without a means to take time off to donate, people may not want to commit to registering.The time needed to donate is a problem because most people need the time to work and support themselves and their families. Many workers do not have any paid sick leave at all. Laws and collective bargaining agreements are two ways to address this.
Paid Time Off for Donors
Without a means to take time off to donate, people may not want to commit to registering.The time needed to donate is a problem because most people need the time to work and support themselves and their families. Many workers do not have any paid ...
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Juliet
April 05, 2011
11:56PM |
Building on Vishal's concept.
Targeting hotels -- invoke social norms
Building on Vishal's concept.
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Bo Ah Kwon
April 05, 2011
11:47PM |
Targeting parents' day at school.
Building on previous concepts that addressed we teach children the value of registering to be bone marrow donors..
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Bo Ah Kwon
April 05, 2011
11:23PM |
Bumper to Bumper
In the US, it's popular to frame your license plate with a brand or campaign. A large number of people drive cars in the US and especially in LA, where there are lots of cars traffic jams are notorious. The bone marrow donation message could be sp...
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Louise Wilson
April 03, 2011
07:51PM |
A sponsored Pick the Winner Be the Winner
If you are the match you win a prize, if you find the match you also win a prize. Making both equally rewarding encourages people to participate and motivates them to spread the word at the same time.
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Ben Pawsey
March 24, 2011
03:57AM |
Full-on Lance Armstrong wristband rip-off: give swabbers a cheapo plastic bracelet made of little colored plastic bones linked together! Could be a whole designer series.
Little bone bracelet
Full-on Lance Armstrong wristband rip-off: give swabbers a cheapo plastic bracelet made of little colored plastic bones linked together! Could be a whole designer series.
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Alex Grishaver
March 16, 2011
03:36AM |
Badge of honor
I constantly see the "26.2" bumper stickers on people's cars. Why not instill that same amount of pride in an impressive achievement like bone marrow donation?
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Megan Wimmer
March 18, 2011
02:25PM |
Before the movie starts...
A powerful first person message built into the cinema waiting time
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Cliff Overton
March 25, 2011
05:55AM |
Bone Marrow Donation as Reality TV
Create a reality TV Show that follows the stories of different bone marrow donors and recipients each week. With reality TV being the biggest trend in TV shows right now, it could be a big hit. It's got emotional appeal, drama, and human intere...
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Jordan Gartenberg
March 20, 2011
05:48AM |
Video as a way to change the world
Organize prestigious short video competitions (1 min, 5 min, 20 min) on the topic: "You can save a person's life by donating your bone marrow".
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Olga Shipilo
March 22, 2011
04:20PM |
Make It Count Competition
Create a network of local competitions, organized nationally, to register the most marrow donors, and announce local winners at the same time all over the country on local TV stations, perhaps after an event like the Superbowl, which draws huge nu...
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Marika Shioiri-Clark
March 21, 2011
06:28AM |
Create a Facebook App that allows users to highlight if they or friends require a transplant, have had a transplant, or how close they are to receiving one.
6 Degrees of Bone Marrow Seperation
Create a Facebook App that allows users to highlight if they or friends require a transplant, have had a transplant, or how close they are to receiving one.
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Judd Knight
April 05, 2011
04:59PM |
Create incentives for prisoners to register. There are prisons all over the world. Many of them have access to medical services who can facilitate the test.
Prisoner Bone Marrow Registry
Create incentives for prisoners to register. There are prisons all over the world. Many of them have access to medical services who can facilitate the test.
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David Gossett
March 30, 2011
08:31PM |
"Saved lives this year and counting..."
Imagine a competition amongst corporations for who could get the most cheek swabs- competition for a great cause! Target corporations that are internationally represented (i.e. high tech companies, software companies, research labs). The winning c...
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Krassimira Iordanova
March 17, 2011
01:10PM |
BloodRedHot
A campaign designed by a blood cancer survivor to get stem cell donation out of the shadow and into the light, "BloodRedHot" organizes fundraising bashes and resolves donation barriers:
1. Scary name.
2. Misconceptions.
3. Fear of Pain.
4. Cos...
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Eva Jettmar
March 17, 2011
05:38AM |
Celebrity Goes Through Donation Process
When Katie Couric had a live colonoscopy, public awareness was increased and researchers saw a "Katie Couric Effect" where rates for colonoscopies went up for the year following the broadcast. Do the same for the donation process to ease fear amo...
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Jonathan Shahar
March 18, 2011
07:10PM |
Move4Marrow
Exposing people to the realities of leukemia and other cancerous diseases whilst simultaneously entertaining the victims through the mediums of dance and theatre.
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Michael Crowe
March 23, 2011
11:15PM |
Engaging undergraduate students in campaigning for bone marrow donation
College students love causes, and they also love gaining recognition for championing those causes. The creation of a nation-wide "campus campaign for bone marrow donation" could integrate college volunteer programs, Greek organizations, Marketing ...
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Rachel Signer
March 16, 2011
12:01AM |
Educate while you...well, educate in the restroom.
Why not make people aware of bone marrow registration in the one place they can't be distracted or rushed? The restroom.
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Haas Center Profile
March 29, 2011
02:36AM |
