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The Challenge
462 followers
How might we increase the number of registered bone marrow donors to help save more lives?
Concept
Be My Match - Hear their stories. Meet the recipients.
"Hi, I'm _____. My favorite hobby is _________. Are you my match?" A website that lets potential donors put a human face to the recipient database by showcasing short video stories from actual potential receipiants that are personal and fun, showing people that they are no different from the people who have this condition.
One of the new successful sites that exist today is the It Gets Better Project (itgetsbetter.org) where people in the community share their life stories to help others cope with the challenges of growing up. Each individual has their own story to tell and that's what makes the site both helpful and intriguing.
To put a human element / face to this, there should be a website to let people "meet" those people who's names are in the database as potential recipients. This can help motivate those who are wavering on whether or not they should register.
The goal of these videos should be to put a face to the "mystery database". They should be short and simple, and should let the user know that these are just everyday people just like themselves.
Testimonials would follow a couple general fill in the blank scripts:
Ex) "Hi, I'm __________. I am a ______________. Are you my match?"
Ex) "Hi, I'm __________. My favorite ____ is ___________. Are you my match?"
Ex) "Hi, I'm __________. I enjoy _______________. Are you my match?"
Ex) "Hi, I'm __________. This is my ____________. We've been married for _________ years. Are you my match?"
Ex) "Hi, I'm __________. I am a __________ and thanks to my donor I received my transplant on ______.
etc
The rest of the website can help answer any of the other questions the person has and encourage them to register.
Which barrier(s) does your concept address?
- Misunderstanding
Which step(s) of the journey does your concept apply to?
- Awareness
10 Evaluations so far
The community is currently evaluating this concept.
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1
How easy is this concept to implement?
| I could start right now. | |
| This might take a bit of planning and probably some help from several partners. | |
| This is a big undertaking and I'd need a lot of help from friends, organizations and other groups to make it happen. |
2
Will this concept successfully reach and encourage under-represented populations (including South Asians) to join the bone marrow registry?
| Yes, this concept will resonate with diverse groups of people from all over the world. | |
| No, this concept might not reach under-represented populations very well. | |
| I'm not sure, but I hope so! |
3
How well does this concept dispel myths, ease fears, or provide education about bone marrow registration and donation?
| Really well -- I already feel like I have a better understanding of the process and why it's important. | |
| Okay, though it'll still take some explaining to get people to understand how bone marrow registration and donation work. | |
| Not very well -- we'd have to create a highly detailed plan around this concept to help people understand. |
4
How scalable is this concept?
| This concept is highly scalable and could easily impact people all over the world. | |
| This concept is really best suited for small groups and local areas. | |
| This concept could be scaled, but we'd have to refine it for different settings. |
Comments
March 22, 2011, 02:35AM
March 22, 2011, 01:41AM
March 19, 2011, 04:54PM
March 18, 2011, 02:23PM
March 18, 2011, 08:58AM
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