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The Challenge

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How might we increase the number of registered bone marrow donors to help save more lives? Read the challenge brief

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act now, friend, request, social networking

Concept
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Have you asked someone to become a Donor today?

This concept is a call to action: ask a friend to become a donor today. Please.
For me, this challenge has been very motivating. I revived my donorship, and was reminded of how important it is to me. There are many concepts coming in, which tells me this is true for more people. Some of the concepts revolve around asking friends. But why wait for this challenge to end? This concept is a call to action: ask a friend to become a donor today.

Please.



As a headstart, you can for example use this text:



Dear friend,

Currently, I am participating in an OpenIDEO challenge to find ways for increasing the number of bone marrow donors. You can find out more about it here: http://3bl.me/tyrnwx

I have already registered as a donor, and since you are such a great person, I think this is also something you would do. Would be super cool if you did.

Find out more about a donor center near you here: .

Thanks!

Which barrier(s) does your concept address?

  1. Fear
  2. Cultural beliefs

Which step(s) of the journey does your concept apply to?

1

How easy is this concept to implement?

I could start right now.
This might take a bit of planning and probably some help from several partners.
This is a big undertaking and I'd need a lot of help from friends, organizations and other groups to make it happen.
2

Will this concept successfully reach and encourage under-represented populations (including South Asians) to join the bone marrow registry?

Yes, this concept will resonate with diverse groups of people from all over the world.
No, this concept might not reach under-represented populations very well.
I'm not sure, but I hope so!
3

How well does this concept dispel myths, ease fears, or provide education about bone marrow registration and donation?

Really well -- I already feel like I have a better understanding of the process and why it's important.
Okay, though it'll still take some explaining to get people to understand how bone marrow registration and donation work.
Not very well -- we'd have to create a highly detailed plan around this concept to help people understand.
4

How scalable is this concept?

This concept is highly scalable and could easily impact people all over the world.
This concept is really best suited for small groups and local areas.
This concept could be scaled, but we'd have to refine it for different settings.
1

How easy is this concept to implement?

2

Will this concept successfully reach and encourage under-represented populations (including South Asians) to join the bone marrow registry?

3

How well does this concept dispel myths, ease fears, or provide education about bone marrow registration and donation?

4

How scalable is this concept?

5

Tell us any additional comments you might have about this concept.

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Comments

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Arjan Tupan

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March 23, 2011, 10:19PM
Susan, Letitia, thank you for your comments. Actually, it doesn't yet exist, but just putting something out on Twitter or Facebook comes close. And it's really easy.
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Letitia Goodjoint

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March 22, 2011, 11:54PM
This is brilliant!!!
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Susan Butler

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March 22, 2011, 11:10PM
Simple, effective and very human concept, and I love that's it's already something that is a living concept. I always believe the best ideas just rise naturally to become real, and this already has! Excellent :)
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Arjan Tupan

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March 21, 2011, 12:44PM
Cool, Krassimira. Thanks. I got a reply on FB. A friend told me that it saved his fathers life. And so you see that it can happen really close by. Makes it even more real.
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Krassimira Iordanova

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March 21, 2011, 12:11PM
Great idea, Arjan! I retweeted already to my friends...
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A visual representation of the connections between this and other concepts.

Building on this

Next time you make a B-day present, make it a Life-saving one! Thumbnail : Next time you make a B-day present, make it a life-saving one! Your friends have more friends than you do! Nominate them. Thumbnail : TED - Social Networks

Related Themes

Make It Easy Demystify + Educate Connect + Network

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Inspirations this built upon

PAY IT FORWARD Thumbnail : Movie trailer
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