The Challenge
462 followers
How might we increase the number of registered bone marrow donors to help save more lives?
Concept
Next time you make a B-day present, make it a Life-saving one!
Searching for a one-of-a-kind birthday present? Next time you make a b-day present, think of a Hero Gift Certificate + Registration Kit. A friend of mine mentioned today at lunch that she gave her husband as a b-day present a “Hero Gift Certificate” and a registration kit for bone marrow donation. She ordered a “Hero Gift Certificate” for 50€ from the German Bone Barrow Registry ( http://www.dkms.de/no_cache/spender/geldspende/gutschein/index.html). She received the hero certificate + a registration kit, packed it nicely and handed it over to her husband as his b-day present.Note: If the person you’re giving the hero certificate to, doesn’t want to register, the money goes to the registry; so your money will not be lost….
Imagine how powerful could such a campaign be:
- those who give you the present will ask "so, what happened, did you register?"
- if you receive such a present from someone you care about, you're much more inclined to act
- if the person you're giving the present to, doesn't know much about the process, you can start a conversation
Image: http://www.dkms.de/no_cache/spender/geldspende/gutschein/index.html
Which barrier(s) does your concept address?
- Fear
Which step(s) of the journey does your concept apply to?
- Awareness
- Registration
- Spread the word
15 Evaluations so far
The community is currently evaluating this concept.
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1
How easy is this concept to implement?
| I could start right now. | |
| This might take a bit of planning and probably some help from several partners. | |
| This is a big undertaking and I'd need a lot of help from friends, organizations and other groups to make it happen. |
2
Will this concept successfully reach and encourage under-represented populations (including South Asians) to join the bone marrow registry?
| Yes, this concept will resonate with diverse groups of people from all over the world. | |
| No, this concept might not reach under-represented populations very well. | |
| I'm not sure, but I hope so! |
3
How well does this concept dispel myths, ease fears, or provide education about bone marrow registration and donation?
| Really well -- I already feel like I have a better understanding of the process and why it's important. | |
| Okay, though it'll still take some explaining to get people to understand how bone marrow registration and donation work. | |
| Not very well -- we'd have to create a highly detailed plan around this concept to help people understand. |
4
How scalable is this concept?
| This concept is highly scalable and could easily impact people all over the world. | |
| This concept is really best suited for small groups and local areas. | |
| This concept could be scaled, but we'd have to refine it for different settings. |
Comments
April 15, 2011, 02:32AM
Krassimira Iordanova's reply to Jennifer S's comment
April 16, 2011, 11:28AM
April 12, 2011, 01:49PM
April 07, 2011, 07:32PM
March 29, 2011, 09:12AM
March 28, 2011, 06:37PM
March 23, 2011, 10:33AM
March 23, 2011, 02:25AM
March 23, 2011, 12:11AM

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