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The Challenge
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How might we increase the number of registered bone marrow donors to help save more lives?
Concept
Swab parties (on the basis of Tupperware parties)
People meet to have Tupperware parties at their homes, where the host supplies food and drinks and presents the new Tupperware products. Why shouldn´t we apply this principle to a good cause like having a "Swap party" where people come together to inform themselves and get registered among friends in a nice atmosphere.
This very old strategy of using personal relationships and the therein lying moment of trust for recommendation/advertisement purposes could very well work in the context of social projects.
Why shouldn´t we have "swap parties" that use the same principle for the good cause of bone marrow donation?
Local experts could join in to explain the procedure, answer questions and demystify the whole process and bring someone who already donated bone marrow. This helps to connect with people who already donated and to create awareness. Being able to talk one-to-one with a physician might attract more people to join in.
The original Tupperware parties also work thanks to a ripple effect: A friend who attended a party might be the next host as he/she saw how it works and learned how to do it while being a guest. This applies within the bone marrow context as well and simplyfies the training of and identifying potential hosts.
Although the Tupperware parties work without advertisement campaigns, it might make sense to have ad posters, where you can easily get in contact with the experts behind. There could be a QR code, that a future host just scans and confirms to get this little package sent home, including q- tip kits for swabbing the cheeks and fun learning tools as well as an explanation for the next steps.
We should definitely think about incentives for the host that could be things like (commercial) vouchers from local shops or wellness institutions, sports clubs, an hour with a personal fitness trainer, credits from the health insurance, free health check ups or other free health services supplied by (local) institutions or companies. I could also imagine opening up doors as rewards for hosts like attending a dissection at a university or art diagramms from your own DNA (building on Krassimira´s concept)...
credits image: http://www.psfk.com/2008/12/xboxs-new-marketing-plan-targeting-moms-everywhere.html
Which barrier(s) does your concept address?
- Fear
- Misunderstanding
- Time
- Feeling rushed
Which step(s) of the journey does your concept apply to?
- Awareness
- Registration
- Spread the word
17 Evaluations so far
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1
How easy is this concept to implement?
| I could start right now. | |
| This might take a bit of planning and probably some help from several partners. | |
| This is a big undertaking and I'd need a lot of help from friends, organizations and other groups to make it happen. |
2
Will this concept successfully reach and encourage under-represented populations (including South Asians) to join the bone marrow registry?
| Yes, this concept will resonate with diverse groups of people from all over the world. | |
| No, this concept might not reach under-represented populations very well. | |
| I'm not sure, but I hope so! |
3
How well does this concept dispel myths, ease fears, or provide education about bone marrow registration and donation?
| Really well -- I already feel like I have a better understanding of the process and why it's important. | |
| Okay, though it'll still take some explaining to get people to understand how bone marrow registration and donation work. | |
| Not very well -- we'd have to create a highly detailed plan around this concept to help people understand. |
4
How scalable is this concept?
| This concept is highly scalable and could easily impact people all over the world. | |
| This concept is really best suited for small groups and local areas. | |
| This concept could be scaled, but we'd have to refine it for different settings. |
Comments
April 13, 2011, 11:50PM
Veronika 's reply to Ashley Jablow's comment
April 14, 2011, 02:58AM
April 08, 2011, 02:35PM
April 05, 2011, 03:37PM
April 05, 2011, 10:05AM
April 05, 2011, 03:45AM
April 04, 2011, 09:17PM
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