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The Challenge
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How might we increase the number of registered bone marrow donors to help save more lives?
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Evaluation
A huge thank you to everyone who participated in the Evaluation phase for our Bone Marrow Donation Challenge! The phase is now closed, but we invite you to check out the winners on our Winners Announced page. Congratulations to everyone on their incredible contributions.
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If you would like to receive email notifications on the progress of this challenge, please click the Follow button at the top of this Challenge page.
GIVE to GET
This concept turns the idea of 'donation' upside down and works around the idea of 'investing' instead.
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Anuja Singhal
March 29, 2011
09:35AM |
Youtube Interactive: Walk through the Process
A simple concept incorporated into a wider promotional / awareness campaign might include a "choose your adventure" type Youtube video that is interactive. Yes, Youtube has interactive elements like hyperlinks to other videos within the video itse...
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Sina Mossayeb
March 26, 2011
01:31AM |
Tap into the Influence of Spiritual Leaders
We all know donating bone marrows saves lives, simple as that. No spiritual leaders and faith organizations can deny the importance of a great cause such as saving lives.
How can we provide the right resources to spiritual leaders and faith orga...
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Chloe Tseung
April 05, 2011
04:32AM |
Sweeten the Deal - The swab becomes a lollipop
Watching someone with the bone marrow swab reminded me of someone eating a lollipop. What if the swab broke in 2 and one end was a lollipop. So you get a sweetener in the deal.
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Haiyan Zhang
March 15, 2011
07:26PM |
"Saved lives this year and counting..."
Imagine a competition amongst corporations for who could get the most cheek swabs- competition for a great cause! Target corporations that are internationally represented (i.e. high tech companies, software companies, research labs). The winning c...
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Krassimira Iordanova
March 17, 2011
01:10PM |
Cricket Star ads to encourage South Asian donors
South Asians have a particularly difficult time finding a match with low numbers of registered donors. But they are crazy about cricket in South Asia (India, Paklstan and Srilanka.) Cricket star based ads sell here. Let's spread awareness and mot...
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Sujatha Krishnamoorthy
April 04, 2011
03:10PM |
Be My Match - Hear their stories. Meet the recipients.
"Hi, I'm _____. My favorite hobby is _________. Are you my match?"
A website that lets potential donors put a human face to the recipient database by showcasing short video stories from actual potential receipiants that are personal and fun, sh...
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Nancy Phan
March 18, 2011
05:55AM |
Register While You Wait
Leveraging retail and other transaction spaces for bone marrow donor education, motivation, and registration.
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Jonathan Cohen
March 20, 2011
07:31PM |
Is Music Genius in Your DNA?
Challenge cross-disciplinary teams at Stanford to build a computer program that could create music from a visual representation (i.e., musical score) of a registrant’s DNA.
Use the program to let people download their DNA masterpiece as an MP3 ...
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Joanna
March 29, 2011
07:56PM |
Swab parties (on the basis of Tupperware parties)
People meet to have Tupperware parties at their homes, where the host supplies food and drinks and presents the new Tupperware products. Why shouldn´t we apply this principle to a good cause like having a "Swap party" where people come together to...
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Veronika
April 04, 2011
05:42PM |
Start with the kids!
Launching an education campaign in schools focusing the kids may be a good way of discussing the bone marrow donation process with transparency, to get the right information to the parents and prevent some barriers to appear.
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Fernanda Cabral
March 19, 2011
08:19PM |
Next time you make a B-day present, make it a Life-saving one!
Searching for a one-of-a-kind birthday present?
Next time you make a b-day present, think of a Hero Gift Certificate + Registration Kit.
A friend of mine mentioned today at lunch that she gave her husband as a b-day present a “Hero Gift Certifi...
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Krassimira Iordanova
March 22, 2011
02:53PM |
Tributes & Toasts
Be the Match can host Tributes & Toasts around the country, where they honor recent donors and invite them to share their story with the event attendees (ie the honorees' friends and family).
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Marney Binns
April 05, 2011
07:49AM |
This Isn't Your Mama's Bone Marrow Donation Process
The bone marrow donation process isn’t the same as it used to be. The vastly superior technology has been updated, as has the procedure … but we’ve left the brand in past, where images of large hollow needles, long recoveries, and intense pain ci...
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Marney Binns
April 05, 2011
07:14AM |
Indian chai stores
Using an 'adda' where large numbers of indian men congregate and turning chai sellers into evangelists by incentivising them, I believe we could get the message out and get lots of registrations.
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Nikhil Velpanur
March 23, 2011
09:58AM |
Virtual Bone Marrow Registration
Expose millions of people to the concept of bone marrow donation through online games/worlds such as World of Warcraft or Second Life.
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Sarah Bird
March 21, 2011
09:26AM |
Have you asked someone to become a Donor today?
This concept is a call to action: ask a friend to become a donor today.
Please.
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Arjan Tupan
March 21, 2011
11:06AM |
Swab, Spit & Share
Dentists could register their patients to become bone marrow donors during appointments. Many people may fear sitting in the dentist's chair, but they could feel better if they felt they were helping others.
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Jennifer S
March 22, 2011
01:23AM |
Save a Life, Earn a Life
With the staggering amounts of people in prisons around the world, why not provide a system whereby prisoners are incentivized to register. Prisoners who match someone in need can elect to donate in exchange for time off of their sentence/parole ...
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Jonathan Shahar
March 17, 2011
01:31AM |
Pass it on - Build awareness through cryptically signed cards passed from friend to friend
"Be my match. Tag. You're it. Pass it on."
A wallet-sized business card that can be handed from friend to friend, encouraging the reciever to visit the website, learn about the process, and register. Signed by everyone who has received the ca...
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Nancy Phan
March 17, 2011
09:30AM |
