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The Challenge
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How might we increase the number of registered bone marrow donors to help save more lives?
Congratulationsto all our contributors!
Mission #1
Innovations in Donation
What are some innovative campaigns, services, or technologies that are driving people to donate?
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Mission #2
Inspire Us
Now’s your chance to inspire us with anything else that’s on your mind. What additional ideas, inspirations, and examples do you think we could learn from and leverage in this challenge?
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Mission #3
Personal Experiences
Share personal experiences around physical donation, such as blood drives or bone marrow. Tell your story! Interview a friend!
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Mission #4
Ripple Effects
Good deeds are often infectious and small acts can effect big social change. What existing campaigns, services, products have effected big change? How can these relate to increasing bone marrow donation?
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Inspiration
Inspirations are about collecting existing campaigns, services, products and stories around donation. The Inspiration phase has now closed, but we invite you to check out the winners on our Winners Announced page. Congratulations to everyone on their incredible contributions.
Featured Inspiration
My Experience Registering to Donate
On Monday I signed up to join the US bone marrow registry. On Wednesday I received my kit, swabbed my cheek, and sent back my cheek swabs. Here's my experience.
Submitted by:
Nathan Waterhouse
Challenge Themes
Mission #2
Inspire Us
We Feel Fine: an artwork authored by everyone
We Feel Fine is an exploration of human emotion on a global scale.
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Bo Ah Kwon
March 15, 2011
12:48AM |
Mission #1
Innovations in Donation
Before you were sleeping - Brush and Swab
After brushing your teeth - swab your cheek !
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Zvi Gold
March 15, 2011
12:48AM |
Mission #4
Ripple Effects
Dragonfly... flying!
Dragonfly: the only insect that is able to move in any direction when its four wings are working in concert.
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Bo Ah Kwon
March 15, 2011
12:20AM |
Mission #1
Innovations in Donation
Expose the shocking truth
A recent ad campaign to increase Hepatitis B awareness relies on high-impact tactics. One ad in particular shows ten beauty queens in a pageant photo, each with sash and glowing smile. The text asks us, “Which one deserves to die?”
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Jonathan Warner
March 14, 2011
11:48PM |
Mission #3
Personal Experiences
Donating together with friends
Still in high school some kid from my school was diagnosed with leukemia and happened to be a class mate's brother. It made the case very personal. Friends and fellow students arranged donating together, motivating and comforting each other to do so.
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Oliver Breuer
February 26, 2011
12:13PM |
Mission #3
Personal Experiences
Changing the Risk Reward Equation
Most people think bone marrow donations are high risk and low reward (i.e. the process is painful and invasive and the chance of being a match is slim). Overcoming this perception, dispelling myths, and making it personal can help increase donors&...
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Emily Friedberg
March 08, 2011
09:42PM |
Mission #4
Ripple Effects
Campaign on a Starbucks Cup
Starbucks sells ~600,00 cups a day. That's ~18 million cups a month! Imagine how many people we could reach if a simple campaign to register was printed on a cup and/or a sleeve.
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Reggie Wirjadi
March 09, 2011
08:07AM |
Mission #4
Ripple Effects
Auto-tune the news.
The geniuses behind Auto-Tune the News have made news stories from the bed intruder to lettuce regulation hilarious and consequently unforgettable.
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Katie Clark
March 13, 2011
12:05AM |
Mission #2
Inspire Us
Learning from OPOWER -- power of social norms
Prominent persuasion psychologist Robert Cialdini has shown the powerful role of social norms in influencing human behavior.
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Bo Ah Kwon
March 14, 2011
09:08AM |
Mission #2
Inspire Us
Medical advances have given us an Opportunity to Rebrand - it's not as scary as most people think!
~75% of bone marrow donations now occur through a method called peripheral blood stem cell donation (PBSC), which is a completely non-surgical, non-invasive procedure. What if we asked for blood or cell donation instead of bone marrow donation?
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Brinda Budhraja
March 14, 2011
03:10AM |
Mission #1
Innovations in Donation
Be a star!
Create a series of videos or commercials starring registered bone marrow donors. The only requirement to take part is that you've signed up to donate. By offering individuals their own moment of fame, you encourage them to be part of the movement.
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Nathalie Collins
March 13, 2011
06:32PM |
Mission #4
Ripple Effects
Member referrals à la the San Francisco Bike Coalition.
Incentivizing membership (new & continuous) is one of the most effective ways of creating a genuine ripple effect. The SF Bike Coalition's member referral drive means more members, needed revenue and the chance to win one of the coolest bikes ...
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Katie Clark
March 03, 2011
08:13PM |
General Inspiration
status symbol- can be flaunted on social sites
how organ owner pride become a part of online pride campaign
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Jaskeerat Bedi
February 22, 2011
09:02AM |
Mission #1
Innovations in Donation
Nordstrom's Black History Month + Be the Match sponsorship.
To raise awareness around the under-representation of African-Americans in the US national registry, Nordstrom's placed this ad (below) in their Jan/Feb catalog and sponsored $75,000 worth of registered donors.
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Katie Clark
March 02, 2011
05:53AM |
Mission #1
Innovations in Donation
TOMS Take the Walk Campaign
The TOMS Take the Walk campaign challenges people to walk a mile without shoes, to raise awareness and demonstrate individually the everyday problem of millions of people in resource-limited settings, who do not have access to shoes.
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Marika Shioiri-Clark
March 10, 2011
07:21AM |
Mission #4
Ripple Effects
Donor Registration Flash Mob
Videos of flash mobs often go viral very quickly. The message of bone marrow donation could be conveyed this way with a catchy song & dance.
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Megan Wimmer
March 11, 2011
12:43AM |
Mission #1
Innovations in Donation
Get our Youth Movements to push the need to donors. Through Scouts and Guides to earn a badge by getting people signed up.
Get the youth involved and guilt the parents
Get our Youth Movements to push the need to donors. Through Scouts and Guides to earn a badge by getting people signed up.
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Stuart Donnelly
February 24, 2011
08:51AM |
Mission #2
Inspire Us
Ben Franklin and Bone Marrow
We learned from the "Ben Franklin Effect" that people appreciate those _for_whom_ they've done a favor. What small, easily-grantable favors can we request of potential donors? The result will magnify the effectiveness of our subsequent efforts.
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Jonathan Warner
March 14, 2011
01:07AM |
Mission #1
Innovations in Donation
GiveForward.com: Online Fundraising Platform for Medical Procedures and Other Causes
GiveForward provides an easy way to raise money online to finance medical costs and other causes. It taps into the power of people's social networks to engage friends and family in fundraising efforts.
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Matt Austin
March 11, 2011
05:04AM |
Mission #3
Personal Experiences
Organize Tours of the Donation Process
Yesterday, I visited the Stanford Cancer Center and discovered for myself how an actual donation process actually works. It was an absolutely great experience. Diane Hill from NMDP took me through the entire process.
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Vineet Singal
March 03, 2011
08:59AM |
