The Challenge
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How might we increase the number of registered bone marrow donors to help save more lives?
Inspiration
Mission #1
Innovations in Donation Find out more...
Red Nose Day – UK
Hugely successful charity event held once a year in UK. Everybody is invited to hold their own charity events to raise money for different causes around the UK and Africa. Red Nose Day happens once a year in the UK and it a day when fun charity eventsare held all around the country to raise money to help various issues in UK and
Africa.
The public are invited to think of and execute their own ideas for raising money,
the theme for the events being 'humour'. People participate with events like 'being
sponsored by your family and friends to run 3 miles dressed as a fairy', 'being
sponsored by your work colleagues to dye your hair red for the day' etc.
Famous brands and companies also get involved. Many brands bring out a 'red nose
day' product which a percentage of profits going to the cause. The event culminates
with an evening on television, showcasing tv shows with a 'one off, red nose day
special' episode, or celebrities doing silly things.
The event is a massive success every year raising millions of £'s for charity, it is also
an enjoyable event. Yes it has a serious message and objective behind it but people
have fun while they take part. They laugh and enjoy the whole process.
More info: http://www.rednoseday.com/
*Note from the OpenIDEO team - this Inspiration is brought to you by fellow OpenIDEATOR Kevin http://bit.ly/iiXwKj. Curious why we're posting on Kevin's behalf? Check out our recent Support Forum post for more info: http://bit.ly/hJPG3n
Assignment being addressed
ASSIGNMENT #1 - Innovation in Donation
Mission #1
Innovations in Donation Find out more...
Comments
March 03, 2011, 11:44PM

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