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University-Based Open Innovation Awareness Websites built on a DIY Kit

University-based crowdsourcing competition challenge platform to encourage ways of promoting registry increase (a website with DIY resources, open source challenge platform, materials, promo stuff, etc.). It's hard not to get involved when you're coming up with ideas to get others involved! How many of you considered donating AFTER engaging in this challenge? I did. I've also observed some fellow ideoators consider and doing it as well. The literature on participatory engagement suggests that members of an organization are more likely to remain in the organization or carry out specific practices, if they are tasked with sharing it or getting others to join. So, create an online challenge site by region where people can respond to challenges associated with promoting registry (like much of the awareness campaigns for Breast Cancer).


Produce a website that has material ready to use (open source) for building competition websites, with promo material, and action guides. Having ongoing online competitions that worked around challenges aimed at producing T-shirt designs (Threadless), slogans, etc., creative drives could function as the content modality.


You would have various student, non-student (peer group), and other organizations participating: (a) producing awesome fun-ness (i.e., idea submissions), and (b) building an online community that inspires and supports the registry process. As I was doing this challenge, I couldn't help but to think about how useful it would have been to have a contact/live chat button on this challenge that let anyone talk with someone about registering and the process; in other words, I felt a tug to want to register myself. The website itself would be a starting point with all sorts of DIY kits that make it easy for individuals and groups to lead such competitions or sites (increasing the likeliness of their own participation and their strong networks' down the road). The production/ideas from the winners could be integrated into the DIY website and diffused across region/campuses, etc. In the meantime, people would have a process by which to reflect on their own submission process.


Built off of (I should go through the rest of the enties and add them here, but for now):
1. Challenge sites like OpenIDEO, Threadless, Kickstarter, etc., etc.
2. Inspirations that talked about outreaching to college age demographics
3. Inspirations and Concepts focusing on visual advertisement campaigns.

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