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The Challenge

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How might we increase social impact with OpenIDEO over the next year? Read the challenge brief

Realisation

Prototyping: Cheap & Fast

September 20, 2011, 12:28AM
Front page from the user engagement prototype. View full prototype slideshow.

Although I was excited about my Design Challenge Card concept being selected as a winner in the Impact Challenge, I was keen to take it further with a prototype.

Using a stack of 99 cent unruled index cards to do the job, I sketched example responses to a hypothetical challenge, employing my Design Challenge Card workflow. The prototype demonstrates how a user might interact and deepen their engagement with an OpenIDEO challenge using this offline tool.

This exercise got me thinking about the nature of prototyping. Prototyping is an effective way of starting a positive collaboration around doable stuff. As someone with no formal training in Industrial Design, I've had to make an extra effort to learn how to quickly make prototypes to elicit crucial feedback and forge a path towards
implementation. Prototyping increases the likelihood of ideas having true impact. Two aspects of prototyping have been critical for me:



1. Prototyping is Cheap
A prototype does not have to be hi-fidelity. In fact a more polished prototype intimidates conversation. Using cheap materials lowers the barrier to participation and is more likely to get a spirited collaboration started. Changes can be made and tested easily. For example I once needed a way to prove that vegetables can be grown cheaply and efficiently in urban areas. All I had to do was to put together a DIY Sub-Irrigated Planter using two 5-gallon food-grade plastic buckets. I scored the buckets from a local restaurant with the rest of the materials totaling $10 and I had a fully functional urban tomato factory. Having the tomatoes growing on my balcony convinced more people of the viability of urban food production than any amount of verbal reasoning would have done.




2. Prototyping is Fast
Challenge yourself to find the quickest way to prototype something. I had to explain to my son the physics of heat and decided to quickly build a steam engine. All we needed was a copper coil, a aluminum baking ban, a tea-light candle, a binder clip and voilà we had a steam engine boat toy that was fun and educational. Total time from idea to execution was two hours – you can't beat engagement like that!

Prototyping has many more characteristics – it's fun, iterative, involving, positive, empowering, social, educational and makes you feel good! I hope you use it to bring your brilliant concepts closer to realisation.

Comments

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February 26, 2012, 03:15AM
This sounds like a fun and smart way to improve your prototyping skills. I am in a rapid prototyping course right now, and the instructor highlights "fast" and "inexpensive" as the two main reasons that prototyping is so essential for businesses. Thanks for the challenge!
February 18, 2012, 11:09AM
Brilliant! I never thought of prototyping the way you have but it is truely inspiring. I have, in my own projects, sometimes found it difficult to explain exactly how good the idea was. I should have thought about prototyping it! It would have made it clearer and most of all easier to understand the potential effects. Thank you!
January 14, 2012, 10:33PM
Thanks for sharing this, Avi! Really inspirational and such a great reminder that we don't need to have a design background to prototype and start building ideas, and that it has such value in any stage of product/process development. Thank you!
September 21, 2011, 06:12AM
Great inspiration Avi!
I envy your manual dexterity and capacity for prototyping - finding for myself I need to start with an iterative design process (even if its only in my mind) before attempting a manual build.

At present I am preparing scenarios/mock ups for a few non-winning concepts, including as you know Sina's In-Person Toolkit, because I believe they deserve future consideration and implementation, perhaps as components of winning concepts.
Will soon be in a position to share drafts.
Meena Kadri's reply to Christina Dunbar's comment
September 22, 2011, 01:20AM
Great stuff, Paul. We look forward to hearing more about your progress and are amped at your passion right off the mark of joining up with OpenIDEO!
September 20, 2011, 07:25PM
Great update Avi! Eager to see how other community members might be inspired to prototype some other Impact Challenge ideas.
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