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Brown Paper Bag Portfolio

The Queensland government could provide artist grants for local artists to create compelling, beautiful designs for grocery store brown paper bags that highlight a local grower's story, or help shoppers conceptualize what "buying local" really means. New designs would be released through grocery stores weekly for two or three months over peak growing season, so there's a buzz built and a "collectability" factor. The Queensland government could provide artist grants for local artists to create compelling, beautiful designs for grocery store brown paper bags that highlight a local grower's story, or help shoppers conceptualize what "buying local" really means.

New designs would be released through grocery stores weekly for two or three months over peak growing season, so there's a buzz built and a "collectability" factor. 

By supporting local artists to design the bags, you're contributing to the Queensland art scene in addition to the local food economy.  And you'll be sure to get clever approaches and engaging ideas. 

If enough grocery stores participated, it would be a great awareness raising campaign because it's using an everyday object that ends up in most homes as a  mode of communication about this important social and economic issue. 

This idea takes inspiration from: cereal boxes, which give us fun tidbits of information to chew on while we eat; paper bag puppets, which remind us there's beauty to be made in everyday objects; and from Target's Designer Collections, where the store collaborates with well known fashion designers to release limited edition dresses etc. on a monthly basis or so. 

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