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FACE YR FOOD

FACE YR FOOD aims to celebrate and connect efforts around food to create larger scale change by: * raising awareness of the various issues * showing people how they can act * making it easy, fun and most of all, delicious (not preachy!) * spread the desired behaviour through online/offline social networks Problem
Farmers face the greatest challenge of all time. Under the spectre of climate change, higher prices for farming inputs, scarcity of water, land and energy, they’re being asked to increase production to feed the growing population.

We, as eaters, must meet them halfway.

We need to learn that our food choices influence our health, the environment and the local community. We need to question where our food-producing dollar gets distributed along the food chain. We need to reduce food waste, buy food in season, eat more plants (less meat) and reduce packaging and processing.

“You, as a food buyer, have the distinct privilege of proactively participating in shaping the world your children will inherit.”
Joel Salatin

We need to reconnect and have a more balanced view of food and nature. We need to be made aware, educated and assisted in order to change our behaviour.

Proposed solution
It is hard for busy, urban person to learn about or act on these issues. We have their own issues of beating traffic, the daily grind and the “What’s for dinner?” daily dilemma.

FACE YR FOOD aims to celebrate and connect efforts around food to create larger scale change by:

• raising awareness of the various issues
• showing people how they can act
  
• making it easy, fun and most of all, delicious (not preachy!)
  
• spreading the desired behaviour through online/offline social networks

There are ten challenges, and the member can choose whichever challenge they want to accomplish. Each challenge has segments like:

Why do this?
A summary of the issue and illustrate how it can help. It’s ideal if it’s an animation to illustrate concepts (example) or tell the story with video grabs of animals/people your actions can help. You could also have text for more in-depth information.

In my example, eating small whole fish is desirable because it’s the fear of the eyes, head and bones that make people take the easy path with large predator fish.

It’s actually easier to cook too; just preheat the oven to the highest temperature, olive oil, s+p, garlic and parsley in the gut. Put it on the highest shelf. Ten minutes and it’s done. Delish!

Who is doing this
You can show site members as well as from notable people. Map it. You could highlight the most innovative programs happening world-wide.

Stories of success
Personal accounts from site members, also stories from the field or wherever there has been positive change. Video. Text. Photographs. Blogs. Tweets etc.

This concept was inspired by my friend’s blog post.

She had a limited range of food she could eat and she has made a concerted effort to change her behaviour. She didn’t eat fish before but now she loves sushi and has recently tackle sardines. (Go Kris!)

Get me started
Small and big things that you can do.

Links to apps, steps to take and groups or workshops where you can learn. e.g. any of the concepts existing/proposed.

For example “Find future farmers”, a small thing is you could is find Australian farmer blogs and link to them. A bigger thing is chatting to them on Twitter. Greater than that is buying from them at a farmers' market or CSA. Even greater, sharing their produce with friends by hosting a dinner party.

Prove it / share it
A member has to prove they have accomplished the challenge. Ideally they should share it to their personal networks on Twitter, Facebook and the like. Bonus points if they can share it in real life.

They can also leave a note of encouragement for new people, and this is their challenge souvenir.

The site (or their friends) will prompt them at intervals to ensure that they are still #winning.

Extreme bonus eats
Extreme bonus eats is a section where people can show them eating food that is not the cultural norm e.g. insects, toad’s ovaries and chicken hearts but then perhaps overturn it and show people what’s in the Western diet e.g. chips full of strange ingredients that does not degrade for MONTHS.

That’s. Just. Not. REAL. Food!

Points
For something like this, I thing it would be great if points were pooled to the areas that motivated you. E.g. community, health, quality, farmer, environment.

So you can see that ***every*** little bit of what we do, can help.

PS: I may be working outside the brief here! But it's something I've been thinking about and I awoke with the image and the phrase "Face yr food" this morning so I thought... why not!?

PPS: The concept is inspired by everyone's inspirations!!!

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