OpenIDEO - How might we improve maternal health with mobile technologies for low-income countries? - Concepting - "Yo-Mama" Iron and Folic Acid Fortified Yogurt for Pregnant Moms

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How might we improve maternal health with mobile technologies for low-income countries?

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"Yo-Mama" Iron and Folic Acid Fortified Yogurt for Pregnant Moms

A "Yo-Mama" iron and folic acid fortified yogurt could be locally produced and distributed to pregnant moms by "Yogurt Mom" micro businesses.

Western Heads East: Probiotic Yogurt Project Benefits

Brescia student returns from Africa determined to live what she learned from 'yoghurt mamas'

A "Yo-Mama" iron and folic acid fortified yogurt could be locally produced and distributed to pregnant moms by "Yogurt Mom" micro businesses.

A "Get One Give One" mobile campaign could help finance local yogurt production facilities. SMS coupons can entitle you to a free "Yo-Mama" yogurt for the duration of your pregnancy.

Grameen Danone and Western Heads East have already accumulated significant field experience deploying this intervention but they have not specifically targeted pregnant women. Let's make this happen.

http://www.westernheadseast.ca/

http://www.grameencreativelab.com/live-examples/grameen-danone-foods-ltd.html

How could this work in a low-literacy context?

Showcase pregnant women celebrities relishing the iron and folic acid fortified "Yo-Mama" yogurt! Market it in a special aspirational container (See Meena's Inspiration).

Which partners could help realise and deliver this solution?

Oxfam
Nokia
Mobile operators
NGOs
Government
Other - Feel free to elaborate in your description of the concept

Downloads

Tanzania Yogurt Mamas: tanzaniayogurtmamas.pdf

Probiotics for Mother and Child: probiotics-for-mother-and-child.pdf

Folic Acid Yogurt Fortification: folic-acid-yogurt-fortification.pdf

Manufacture and quality of iron-fortified yogurt: manufacture-and-quality-of-iron-fortified-yogurt.pdf

Comments

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Richard and Elly in Kfar Yona

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March 21, 2011, 09:56PM

Avi, this is a very good, practical idea.
R&E

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Sarah Fathallah

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February 22, 2011, 07:31PM

Brilliant idea in its simplicity! Thanks for this concept Avi.

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Alessandro Ortega Amaral

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February 22, 2011, 11:49AM

"Let your food be your medicine!" Is not it?
The idea is very good, and gives good result! Let us replicate it!
Anemia, for example, is the big villain behind the bleeding and infections. A healthy mother and strong will have more chances to survive a complicated delivery. Congratulations Avi!

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