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How might we improve maternal health with mobile technologies for low-income countries? Read the challenge brief

Winning concept

CareGiver Solution for Midwives

The solution could help midwives/HCW monitor expecting mothers, identify risk pregnancies and involve a doctor when required. I suggest a hybrid between Nokia Data Gathering tool or similar, like MoTeCH, and Medica Application from Nokia. Nokia Data Gathering tool allows creating of questionnaires and sending them to the midwives/HCW. Midwives gather data from the expecting moms they visit. Medica Application provides reminders, alerts, plays recorded messages, etc on the mobile phones of the midwives.
I introduce a user profile: Asha, a midwife.
Potential list of features of the CareGiver Solution for Midwives:
- Capture and store important data when she visits an expecting mom via a questionnaire (name, age, location, pregnancy stage, previous child deaths, # of children, birth intervals, blood pressure measures, etc.). Ask multiple-choice questions would make it easier and faster to capture the answers.
- Take pictures and store them as part of the data gathering process.
- The questionnaire takes her no more than 30 mins per household. Thus she can cover more households per day.
- The data Asha captures is submitted real time (if possible) to the server database
- An online community of doctors identifies risk pregnancies based on the data received. (similar concept to tickets that service agents pick up and work on)
- The solution will automatically generate alerts for risk pregnancies based on the analyzed by the doctors data (i.e. 6th pregnancy at age 43, swollen feet) that will appear as phone alert or sms on Asha’s mobile phone. - (see visual 1)
- Asha encourages the expecting mom to deliver in a hopsital based on the sms she has received- (see visual 2)
- The solution could automatically make entries in Asha’s calendar on her mobile who to visit (i.e. based on a schema- 1 visit per month from week 4 to 28 of pregnancy, weeky visits after week 36, etc.). This will allow her to plan her day and not miss a visit.
- Asha can call/text message with other midwives in the vicinity using a free number
- Asha can call an emergency number at the base hospital
- Play videos with visual instructions and/or voice over (preloaded content of 7-8 visual guides/videos of 1 mins length on some procedures that demonstrate what needs to be done in the most common cases i.e. where the baby comes the wrong way or how to stop/slow bleeding, which techniques to use, how to avoid sepsis, etc.)
- Receive ring tone reminders (special ring tone) for deliveries that are due within i.e. 72h
- Asha distributes vouchers for hopsital deliveries + transportation once the doctor indicates risk pregnancy.
COSTS:
Technology-related costs:
- Nokia phones for the midwives data gathering platform that is integrated with server side software
- Training costs for the midwives
- Accessible e-record system in the hospitals; training costs and maintenance costs
- Costs for the data transmission
Health care-related costs: Delivery costs and transportation costs to the hospital and back home; Salaries for the midwives and incentives payouts
ECOSYSTEM:
- A large network of trained midwives linked to obstetricians in hospitals (possible partnership model with i.e. LifeSpring Hospitals).
- Network of taxies/buses that accept transportation vouchers that Asha distributes.
ADVANTAGES:
Possibility to identify expecting mothers in remote rural areas and bring maternal care to them instead of waiting for the moms to seek care.
- For the expecting mothers: the "health care" comes to them; they receive vouchers for institutional delivery + transportation costs
- For the doctors: can concentrate on the risk pregnancies, as the midwives take care of the normal deliveries and provide consultation via mobile
- For the community: midwives are often seen as “members of the family” as they are part of the community
- For the midwives: “Just-in-time” communication with a doctor in the hospital when complications arise; knowledge sharing with other midwives via calls/sms


DISADVANTAGES:
Relies on a stable network of midwives and on supporting network of hospitals.


BUILDS (Sarah Bird): MoTeCH could be used as a data gather platform as its current version is centered around pregnancy. MoTeCH runs on much cheaper phones than suggested in the original concept. The current implementation of MoTeCH in Ghana is using Nokia 1680s, which cost about $35 (in Ghana).

Concept Builds

Sizing numbers from India: 500,000 villages; 150,000 partly trained midwives who serve these villages (1 midwife could serve 3-4 villages). If with the help of education and technology, these partly trained midwives are turned into the professional midwives, this will be of great value (Source: http://www.youtube.com/watch?v=dx3zJmMy0Tg) I interviewed Anka, who lives and works in Accra, Ghana. She is a medical professional. Until 2007 she used to work predominantly in the the rural areas. Question: Do women in rural Africa actually use mobile phones (simple Nokias)? Anka: The mobile phone "explosion" is recent, but as I could see in Accra and driving accrosss Ghana, a lot of people have mobile and use them. At least all business (even small traders) women have :) Literacy rate is as well important. But answer in short: yes Question: Can you imagine that a woman in rural village could use a mobile phone to send sms to a helath clinic or to a midwife in case she has an emergency or has a pain? Anka: Yes. Alternative for less "literate" in build messages linked with numbers or pictograms :) Question: Can you imagine that a woman in rural Africa would be willing to watch educational videos/listen to audos that talk abpre-natal and post-natal care? Anka: yes, people like dramas, listen to songs, ie. Question: do you think it is better to equip women with mobile phones or it is better to equip midwives with mobile phones? What would work better from your perspective? Anka: Both Question: What is the role of midwives in rural Africa from your point of view? Anka: the real support around delivery... but there are traditional midwives as well, the ones delivering about 60% of all women. if there is a good link with the hospital/clinic midwives, the traditional ones can contact if they see danger signs in pregnancy or complications during or after delivery. Iyobosa Ekhato posted: This statistic hit me "Just 1 more midwife could save the lives of 219 women. 700,000 more Midwives are needed to achieve the Millennium Development Goal to reduce maternal deaths by 75% by 2015." I think there is immense potential to equip the midwives with cell phones and educate them. It seems to me a realistic goal!

How could this work in a low-literacy context?

The questionnaires could use visuals to capture the answers- i.e. a smily/frowny for yes/no; different size of a mom's belly to define differnet stages of preganancy.

Virtual Team

Sarah Bird; Iyobosa Ekhato

What is the minimum level of mobile technology needed for this concept?

Nokia Data Gathering addresses the need of a simple-to-use data gathering platform that is integrated with server side software. The handset client can run on Nokia E61, E61i, E63, E71 and E72 handsets- (see visual 3) OpenMRS as community-developed, open source, enterprise electronic medical record system platform looks like a great platform to use (suggested by Sarah Bird)- http://openmrs.org/ Nokia DataGathering: http://www.nokia.com/corporate-responsibility/society/nokia-data-gathering/english Medica Application: http://store.ovi.com/content/51471

Which partners could help realise and deliver this solution?

  1. Oxfam
  2. Nokia
  3. Mobile operators
  4. Other - Feel free to elaborate in your description of the concept

Evaluation Results

1

Does this concept have the potential to save lives related to maternal health in the poorest and most marginalized communities?

A great deal of potential
Some potential
Not a lot of potential
2

How realizable do you think this concept can be? Think about the real issues faced by low-income communities, such as literacy challenges, affordability of devices and tools, usage costs.

It's very realizable
There are some hurdles to realization
This concept is not realistic
3

How much does this concept leverage resources and partners in existing low-income communities? Thus enhancing positive aspects of the way things work in the community as opposed to taking away what is a valued way of working and living in the community.

This concept works harmoniously with existing resources and partners
This concept does not work against existing resources and partners
This concept conflicts with existing resources and partners
4

Can this concept become self-sustaining and even provide some livelihood value add to the community?

This concept could become a self-sustaining business for locals
This concept still needs some work before it is self-sustaining
This concept is not self-sustaining at all
5

Will this concept work in low-tech & low-connectivity environments?

This concept is very well suited to low-tech and low-connectivity environments
This concept needs to be evaluated for technology feasibility
This concept may be too high-tech for low-income communities

Comments

Join the conversation and post a comment.

April 14, 2011, 04:02AM
I think this idea makes a lot of sense. Front-line workers, whether it be midwives or community health workers need to be equipped with the proper tools - mobile phones increasingly being one of them. I would suggest not being solution agnostic, and rather committing a needs assessment in each country of interest - to develop a program that a) uses a solution that integrates into the countries broader health information system strategy (if applicable) and b) considers how data will flow through this system from the district to national level. In this case, the focus of the project might be on defining the expanded role of the midwife, defining what is the most important data to collect, and how the data will be used and shared amongst relevant stakeholders (i.e. doctors, MOH), to ensure optimal patient care and broader health system strengthening.
Krassimira Iordanova's reply to Hima Batavia's comment
April 16, 2011, 11:50AM
Hima, you're spot on! The care giver solution shall be created in such a way that it easily integrates with the countries' broader health information system. On the other hand, for such a solution to scale, it has to be kept as standard as possible (which I believe is not difficult to do, as the structure of the data gathering questionnaire shall be pretty standard).
March 31, 2011, 12:57PM
I aslo removed the suggestion for the route plan; as like Sarah says, in many countries, especially in the rural areas traffic is unpredictable and the locals know best how to navigate and play their week/day.
March 30, 2011, 07:01PM
Sarah, thanks a lot for the feedback and the brilliant ideas! I adjusted the concept as follows: 1) added MoTeCH software as a possible option for data collection and record keeping. 2) deleted the GPS part of the concept (as you say, the much higher price of the Nokia phones might not justify the added value of the GPS functionality in our context). 3) using predoaded content to show videos. 4) work with a network of taxies that accept the transportation vouchers.
March 30, 2011, 12:48AM
Hi Krassimira,

At the moment, openXdata is best use as an information one-way tool -> think fill out a form and mail it in.

However, the MoTeCH software has many of the components of what your describing. MoTeCH took the mobile piece of openXdata and coupled it with the Electronic Medical Record (EMR) capabilities of openMRS. This allows for centralized record keeping, and as you were asking, longtitudinal record keeping. That is, all entries are linked to a particular patient.

So, with MoTeCH you can design forms on the web, register new patients, add further information about each patient and schedule additional reminders.

MoTECH is basically an openMRS module (openMRS uses a module system so you can plug in the functionality you need.) www.openmrs.org

MoTeCH was also designed for maternal mortality so it's current version is centered around pregnancy etc.

MoTeCH and openXdata run on much cheaper phones than what you've identified above. The current implementation of MoTeCH in Ghana is using Nokia 1680s I believe which cost about $35 (in Ghana). If you want GPS, that's going to take you up to Nokia 2710NE minimum which is ~$150 - it would be interesting to know how much added value the GPS co-ordinates bring. There may be other ways to do the geolocation e.g. pre-map the area and codify all the villages or something.

In terms of the other functionality that you would need to build out the full system you've described above:

* Doctors identifying at-risk groups - I think would be a very easy addon to existing technology- you just queue-up a list of forms and have doctors log in and review - I think this would be just a couple of weeks of work to implement - really nice idea! It may be worth talking to the MoTeCH team as I'm pretty sure there system auto-categorizes at-risk pregnancies based on form responses - but I'm not 100%

* Integrating with calendar - nice idea - no idea how feasible this is to do completely automatically but could be a separate app that talks to server but Asha would have to initiate probably. Maybe Nokia could design some extra features into the builtin calendar program.

* Route plan - just my 2 cents on this one, whilst I think it would be good to monitor this, I think there's a lot of good research that shows that giving people autonomy over their work leads to greater satisfaction and productivity. You definitely want to check that all visits have been done - say for a particular week. But if it were me, I would let the Asha choose how to run her week - she probably knows crazy things that can never be codified - like on the 3rd tuesday of every month, raghu always leaves his herd of cows on the road to the village and the traffic always sucks - or something :D

* Videos with visual instructions - great idea and easy. Starting to look at slightly higher phones - I would say ~$100 to do that. Also, transmitting video over the air is going to be really expensive in terms of bandwidth costs so I would suggest distributing mini sd cards with those on OR having them loaded onto phone during training.

* Ring tone reminders - you know I love ringtones :D

* Vouchers - made me think of the concept which was all about SMS printers, but to be honest a little book of vouchers is probably much cheaper. However, I think this bit needs thinking through a bit for transportation - I'm guessing a random bus driver is not going to accept a voucher that he doesn't know if he'll get reimbursed for. I wonder how lifespring do transportation.

Anyway, hope this is useful.

Feel free to ask more questions.

Bird



March 29, 2011, 07:55PM
Hi Krassimira, don't want to over-complicate your concept, but just wanted to point out the possible integration of other important mobile measurement devices (disease testing, ultrasound, etc.) down the line, especially as these devices continue to become cheaper and more portable as evidenced by various posts during the inspiration phase.
March 20, 2011, 12:10AM
Sarah, thanks for the great comments. I really like openXdata and especially the fact that there is a geo locator and the system knows where the field worker is located; thanks for sharing this info. I was wondering: 1) assume a HCW collects data from pregnant women using this technology and uploads it real time. A few moths later, as the pregnancy develops, the HCW has to add a few more things about the mom or enter some comments about certain pain the expecting mom experiences. Is there a chance to edit and update data with openXdata? 2) I saw in the case study from Pakistan that the data is stored in a database. Now, I can imagine that based on some logic, the system generates alerts for the risk pregnancies and send them back to the midwife/HCW- do you think something like this is possible with openXdata?
March 16, 2011, 07:22AM
Love this idea! Just some additional info as a comment - some other open-source technologies out there which might fit your bill.
* MoTeCH - http://openideo.com/open/maternal-health/inspiration/mobile-technology-for-community-health-motech/ - an openMRS module that can handle the alerts and adding patients but I believe
* openXdata - for collecting data on low-cost mobile phones - www.openxdata.org Very similar to Nokia Data Gathering, has been widely used in a number of developing countries for CHWs collecting data (Disclaimer: I am paid to work on openXdata, but I started working on it because it's great - just wanted to be transparent)
March 03, 2011, 02:31PM
Albert, thanks for the feedback! I would love to see this concept working!:-)
March 03, 2011, 08:25AM
Krassmira, I think this is a great idea! Well done. Again relating to my comments on other posts, we found some of our biggest frustrations in clinics being bad administration, and horrendous record-keeping. I think moving the record-taking process into the community, whilst at the same time keeping the records central and digital, will definitely streamline the sifting process for at-risk pregnancies.

Well done!
February 22, 2011, 07:32PM
Excellent concept Krassimira! I really like the "proactive" approach, and the visuals idea too.
February 22, 2011, 06:57PM
Avi, thanks for posting the research paper! Great find! I found these two findings from the research quite important: 1) the dialogue videos on a mobile phone might be much more "easy to consume" compared to lecture videos. 2) importance of training- might not necessarily know what to ask, how to engage the family of the expecting mother.
February 22, 2011, 04:27PM
Nice one Krassimira: A Tricorder for midwives!
Check out Divya Ramachandran's research on appropriate visual tutorials:
http://www.cs.berkeley.edu/~divya/research/firstdays/overview.html
February 22, 2011, 04:06PM
Great mash-up, Krassimira!
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