The Challenge
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How might we restore vibrancy in cities and regions facing economic decline?
Concept
"Embellish the Ugly" City Contest
A city contest open to local artists and citizen to decorate and embellish electricity boxes, trash bins, and other "ugly" urban objects. (UPDATED!)I was inspired by Ana Cecilia's spotted objects in Stockholm: colorful electricity boxes and trash bins. This concept could also include parking meters, newspaper boxes, public telephone booths, public toilets, bicycle racks, benches, or even storm drains (cf. Louis' example), etc. etc.
Very often, artists are looking for a space where they can express their creativity. If the space if public, it also benefits the local communities. This could be a win-win situation: The City can launch a contest and select proposals from local artists. The idea of having a selection of submissions is there to help the city make sure there's still a coherence in the overall look (or the city can choose to go crazy with very different styles on purpose!)
Embellishments
The idea is not only to decorate and paint them (e.g. by turning them into tiny skyscrapers or including some poetry), but maybe even repurpose those objects, or make more interesting things out of them (like The World's Deepest Trash Bin in The Fun Theory).
These decorations can be changed seasonally, using environmentally friendly paint and paint remover, to make easy seasonal changes (Thanks Johan!). We could even think of creating an "art promenade" for tourists to discover these elements (similar to the Local Lore Treasure Hunt concept), either in a low tech version (folding maps), or using GPS coordinates via a mobile phone app (maybe including an Audio Tour?), using existing technologies like http://beta.broadcastr.com/, http://historypin.com or http://tagwhat.com. It can also be crowdsourced (ThanksJohan).
We could also think of using these transformations as a way to bring awareness through art (cf. Camila's example in this Amnesty video).
In line with the broken windows theory, when an area looks nice, exciting, engaging, people want to live and work there - and to take care of it (cf. Charlotte's comment).
Convincing City officials: "Government officials should be willing to commit as this is a low cost program and will serve to enhance neighborhoods attractiveness. I imagine targeting local government officials - city councilmen/women - would be the most effective. Getting the support of one city councilmen for their district should be fairly easy, especially if they are new and/or promoting local engagement/promotion. This is a unique opportunity to engage youth and artists... Getting high schools or colleges to participate. All of this is appealing to government officials who may be looking towards elections etc." (Thanks Charlotte!).
- Local artists/citizen/school children participation: both as "artists", and as "object owners".
- First of all, instead of only targeting local artists, why not open it up to all citizen, or specifically invite school children to participate as a class?
- As per Szilvia's brilliant suggestion, we could take a P2P approach where people (like you an me) can submit an object they own and they'd like to be transformed (their mail box for example).
- Some sort of a grant / financial or material help once an artist's submission has been selected by the City. Costs can be low as the grants would merely need to cover the cost of the materials. Artists, particularly local, most likely will see their end products (and the time involved) as promotion and thus providing materials would be all that is needed.
- CSR: As per Vincent's comment, in just realized the comments I made on Justus's City Painting concept, large companies like Dupont Coatings, Sherwin-William, Azko Nobel, etc. (making billions of dollars in annual revenue) might be interested in making in-kind sponsorship donations of paint & publicity to such projects. Not only would this serve as great CSR, but it'd be the perfect demonstration of their product's benefits: after all, incredible resources are being put into commercials like this one.
- In a P2P type of situation, can we imagine that the "object owners" are ready to pay (a little amount of money) or cover the materials costs for the "artists"?
- In the case of a partnership with an NGO to bring awareness around a specific issue, the City and the NGO can apply for appropriate fundings?
Image sources:
My Virtual Team
- Vincent: http://www.openideo.com/profiles/vincent/
- Charlotte: http://www.openideo.com/profiles/cvreed/
- Ana: http://www.openideo.com/profiles/ana.correia.barros/
- Johan: http://www.openideo.com/profiles/664458357/
- Szilvia: http://www.openideo.com/profiles/szilvus/
- Camila: http://www.openideo.com/profiles/cluana/
- Dave: http://www.openideo.com/profiles/thedavefoster/
- Paul: http://www.openideo.com/profiles/ubiquity/
- Brian: http://www.openideo.com/profiles/brian/
- Qiu: http://www.openideo.com/profiles/qiuyi/
- Michael: http://www.openideo.com/profiles/mike85hot/
- Patrick: http://www.openideo.com/profiles/skunkworks/
- Lindsay: http://www.openideo.com/profiles/60700296/
- Erica: http://www.openideo.com/profiles/estephan/
- Louis: http://www.openideo.com/profiles/lrjohn3/
Thanks all!

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