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How might we restore vibrancy in cities and regions facing economic decline? Read the challenge brief

Inspiration

Mission #1 Explore Vibrancy Find out more...

A Local Food Community

My husband and I live in a suburb of San Francisco, CA. To me, when I think what makes our area vibrant, one of the first things that comes to mind is our local food community.
My husband Dan is starting a sandwich business, and as a new startup, it's not always easy for him to find opportunities to sell his sandwiches. One place that has been crucial to his business's development has been the New Taste Marketplace

The New Taste Marketplace bills itself as a "food market for the community" – but it's so much more than that. For vendors like Dan, it's a chance to get some exposure, test out new recipes, and identify new customers in a very low risk way (since he doesn't have to have the same permits and licenses for this market that he'll need when he eventually strikes out on his own). And for the community, this market is a chance for neighbors to come together and support local food producers and the local food pantry, all in a beautiful space (St. Gregory's Church in San Francisco).

To me, this market is the epitome of community vibrancy because it connects people together to share a positive, meaningful experience. It also helps support fledgling businesses during a crucial time in their growth and development. 

And even beyond the New Taste Marketplace, I believe that one reason the San Francisco Bay Area is such a vibrant place to live is its bustling food scene. People here definitely value good food, but even more than that they love a good food story. This kind of emphasis placed on where your food comes from, who makes it, and what makes it special means that people are encouraged to be creative and innovative around food – both in terms of what you eat and in terms of what someone like Dan chooses to sell. 

Food isn't the only thing that makes San Francisco vibrant, but it's definitely in my top 5!

Update: I was also inspired by Kyle's inspiration about popup restaurants in San Francisco. Dan and I are actually planning our own popup at a San Francisco restaurant in December if any OpenIDEATORS want to come! 
Mission #1 Explore Vibrancy Find out more...

Comments

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November 29, 2011, 03:14PM
That's a lovely inspirational concept - thank you for sharing your personal connection. I think it's a nice way for communities to come together. I wish I was in San Francisco this dec to come along :-)
November 08, 2011, 08:25PM
Also proof that bacon makes (almost) everyone happy.
Vincent Cheng's reply to Adriana Quiñones's comment
November 08, 2011, 09:04PM
Absolutely. Food is such an important part of pretty much every culture, around the world people connect through food.
Sarah Fathallah's reply to Adriana Quiñones's comment
November 08, 2011, 10:08PM
And it's often linked to a very strong sense of pride! Each time I visit Brittany, I'm so stunned at how much Bretons are proud of their crepes and Kouign-amanns...
Jen Ballie's reply to Adriana Quiñones's comment
November 29, 2011, 03:13PM
That's a lovely inspirational concept - thank you for sharing your personal connection. I think it's a nice way for communities to come together. I wish I was in San Francisco this dec to come along :-)
November 23, 2011, 10:17PM
Really love this. It never ceases to amaze me how food and cooking have such an amazing ability to bring people together - even in the most dire of circumstances. An extreme example of this can be found in the book "In Memory's Kitchen : A Legacy from the Women of Terezin" by Cara De Silva. In it she recounts receiving a long lost cookbook kept by her Aunt during her time in Nazi concentration camp Terezin. In it, women recorded and recounted scenes of sharing memories of dinners, favorite recipes as well as their constant struggle with hunger. But even the memory of foods they cherished was enough to keep connected to each other and maintain a sense of community.
Ashley Jablow's reply to Adriana Quiñones's comment
November 28, 2011, 02:15PM
This sounds like an amazing book. Thanks for sharing that Melissa - I'll see if I can pick up a copy!
November 15, 2011, 05:20PM
So lovely, Ashley. Love the aspect of support for a fledgling business in the early stages of growth.
Ashley Jablow's reply to Adriana Quiñones's comment
November 15, 2011, 10:56PM
Thanks Kara!
November 09, 2011, 08:26AM
I really like the combined power of start-up testing ground, food market (I love food) and socialising opportunity. Whether it is food, or art, or whatever, but combining these things into one is a good way to revitalize a city or neighbourhood
Ashley Jablow's reply to Adriana Quiñones's comment
November 11, 2011, 05:27PM
Yep, that's it exactly Arjan - it's a win/win/win!
November 08, 2011, 09:45PM
This is awesome - it's totally a great way to bring people together and build community, and of course enjoy tasty food!
Ashley Jablow's reply to Adriana Quiñones's comment
November 11, 2011, 05:26PM
Thanks Michelle!
November 08, 2011, 08:28PM
Connecting people over a positive, meaningful experience is indeed the essence of vibrancy, Ashley. And for those of you who haven't had the pleasure of tasting Dan's artisanal produce – I can assure you – it's a very meaningful experience!
Ashley Jablow's reply to Adriana Quiñones's comment
November 11, 2011, 05:26PM
:)
November 11, 2011, 02:43AM
I'd say the food scene is also one reason New York is so vibrant. I'm always amazed at the various ways people can connect over food here--from CSAs to restaurants to markets/festivals. Thanks for sharing your personal experience around food and entrepreneurship.
Ashley Jablow's reply to Adriana Quiñones's comment
November 11, 2011, 05:17PM
Thanks LaTeisha, I'm glad to hear this resonated with your own experience in New York (definitely another great food scene!).
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